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Do you want to know how to set up and optimize your Facebook group? Do you need a content strategy you can actually stick to? Are you wondering how to get new members into your Facebook group every single week? Then you’re in the right place! Welcome to Simple Facebook Group Strategy, the podcast for Christian entrepreneurs who want to create an engaged community to support their online business. This podcast will teach you how to create engaging content, grow your group, and build community ...
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Welcome to Mindful Bytes, your go-to podcast for exploring the intersection of technology, social media trends, and digital strategy. Join our dynamic team of hosts as they dive into the fast-paced, ever-changing world of tech and social media, offering unique insights, practical tips, and a lot of laughs along the way. Meet Your Podcast Panel: • Brian Curee: A seasoned Gen X business leader and digital strategist, Brian isn't afraid to ask the tough questions that make you reflect on the 'w ...
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Tropical Social Podcast | Social Media Management & Strategy

Shannon Segall, Social Media Manager + Mentor

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Welcome to the Tropical Social Podcast! The podcast for social media managers who are looking to stand out online & live the laptop lifestyle. Join your host Shannon Segall every Tuesday for real conversations that will help you navigate the ups and downs of entrepreneurship & pursue your version of living the laptop lifestyle. Whether you want to work online + live abroad, road-trip across the country, or simply be your own boss from the comfort of your home, The Tropical Social Podcast is ...
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Hey, mama! Are you tired of feeling guilty for not consistently showing up on Instagram for your business? Do you feel drained and overwhelmed when you open the Instagram app to post for your business? Or maybe your season of life has drastically changed, meaning you have less time to show up on socials to grow your business. You know it’s time to stop relying on social media to build your business, but you’re worried that focusing your marketing efforts on non-social media platforms will ta ...
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In this bonus episode, we let you into our thoughts about whether or not it's still important for social media managers to prioritise creating a pretty grid on Instagram. If you've spotted any awesome puzzle grids in the wild, slide into our Instagram DMs and share them with us! We'd love to hear your thoughts on this, let us know in our free Facebook group
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Welcome to The Digital Traffic Show where I help businesses market to the right people, at the right time, with the right messaging! If you are ready to learn any of the following, you’re in the right place: Building an online brand Reaching your ideal customer Understanding Organic traffic Learning all about Paid traffic Various types of online advertising How to Get more Clients How to use Storytelling as a marketing tool Social media marketing 101 Unique selling proposition Standing out f ...
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I get asked all the time, "How do I start a business? How can I be a successful entrepreneur? How do I gain a following and create a community?" Well my friends, you have come to the right place. Welcome to The Entrepreneur Lifestyle where we cover all of this and so much more. This podcast comes to you every Tuesday with business strategies, social media tips and tricks, motivational, and inspiring stories and tools you need create the life and business you desire. We are committed to helpi ...
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Hey, Mama! We wear many hats as moms. Everything from caregiver to homemaker, and not to mention business owner, we do a lot. At times, managing each of these roles can be overwhelming and can result in certain tasks not getting done. As a mom of young children, keeping the home clean can feel like a losing battle. If that's you, then today's episo…
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It is absolutely essential that you work on growing your email list as an online business owner. But I know that for many people, it's a challenge to gather those leads and get people interested in signing up. But it can be much simpler than you think! I grow my email list every single month by using a few very simple strategies, and they all come …
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In today’s episode of The Tropical Social Podcast, we’re diving into one of the most misunderstood organic marketing strategies—SEO. Joining us is Brittany Herzberg, an SEO expert who has transformed her career from massage therapist to helping six-figure entrepreneurs master SEO. Brittany is all about simplifying SEO to help business owners amplif…
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Hey, Mama! One question I'm often asked is how long it takes to start seeing results when you start building your business without social media. Many business owners believe that it takes a long time to start converting clients from non-social media marketing platforms, but that couldn't be further from the truth. In today's episode, I'm breaking d…
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Hey, Mama! Visibility is a critical part of success as a business owner. The real question is how to get more eyes on your business as a mom in business without running yourself into the ground. In this episode, I break down how to create a visibility plan that you can realistically commit to and things to consider when increasing your visibility a…
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Hey, Mama! Is it time for you to rebrand your podcast or do you just need to change your podcast name? In today's episode, I'm breaking down when to do a full podcast rebrand or just change your podcast name, as well as the signs that your podcast is in desperate need of a change. In this episode, you will learn: When to change your podcast name or…
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Hey, Mama! I have officially rebranded the podcast to Marketing Without Socials for Moms! I'm so excited about this pivot and I wanted to take you behind the scenes of the podcast rebrand. In this episode, I'm giving you all the tea on why I decided to rebrand the podcast, what steps I took to move forward with the podcast rebrand, and so much more…
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Hey, Mama! One mistake I made when I started my business was not planning for my maternity leave. I don't want you to make this same mistake, so today, on the podcast, I chat with Zhara Henry about maternity leave for business owners. In this episode, Zhara shares tips for planning a peaceful maternity leave as a mom in business. In this episode, y…
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Hey, Mama! There has been lots of talk about online bundle collaborations being dead or only attracting freebie seekers. You may be wondering if participating in bundle collaborations in 2025 is worth it or just a waste of time. In today's episode, I share my thoughts on online bundle collaborations and provide some tips and strategies for finding …
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Facebook groups allow you to choose membership questions that you can require people answer before they join your group. But are you using those questions in a way that supports your business? In today's episode, I'm sharing a coaching call I had with Kelsey where we talked about how to optimize your membership questions. These tips will help make …
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Hey, Mama! We talk a lot about building a business that fits your current season of life and honoring your capacity as a mom in business on this podcast. But the real question is, how do you calculate your business capacity as a mom? How do you truly know what your capacity is? That's what we're talking about today! I chat with accountability coach…
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In this episode, I'm chatting with Katie, the founder of Gotchu Studio, a personal brand strategist and designer who helps female creatives build authentic brands. Katie shares how she empowers entrepreneurs to trust their gut instincts and create brands that reflect their unique vibes and values. From using brand photoshoots to showcase personalit…
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Hey, Mama! One thing every podcaster wants to know is how to name podcast episodes so that people will click to listen. The reality is that if your podcast episode titles aren't enticing or juicy, people will not click to even check out the episode content. In today's episode, I'm sharing my framework and process for naming podcast episodes that le…
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It's holiday season, and for many of us, that means wanting to wind down and take time away from business. But there are so many ways you can still make an impact with your group before the year ends without it taking up a ton of time. In today's episode, I'm sharing 4 ways you can use the rest of the year to boost your Facebook group. Whether your…
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If you're trying to balance work, life, and growing your social media management side hustle, this episode is for you! Today, I’m sitting down with Katy Murray—HR executive, award-winning photographer, co-founder of Katy & Co, VA, and host of the Ginger Biz podcast. Katy has built a thriving VA business while working full-time and raising a family,…
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Hey, Mama! You know that you can't build your business on a single marketing platform, but you may be wondering what is the most efficient way to do it. Your time and capacity are limited, so trying to create content for multiple platforms can feel overwhelming. It doesn't have to be that way. In today's episode, I'm sharing my process for showing …
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When you're focusing on a less visual platform like Facebook, does graphic design still matter? What type of designs are most important to focus on as a business owner on Facebook? And how do I know what my branding should even be? We answer all these questions and more in today's guest episode with graphic designer Jacqui Naunton. Jacqui is a desi…
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Hey, Mama! In today's episode, I chat with Miara Shaw about work life balance vs. work life harmony. We're often told we need work life balance when the reality is that balance is not an achievable goal. Your focus should be on finding ways to integrate work and life. Creating work life harmony allows you to pour into your family, yourself, and you…
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In today’s episode, I’m joined by Natalie Barbu, content creator, entrepreneur, and founder of Rella—a VC-backed startup that’s raised over $1M. With over 400K followers across platforms, Natalie has mastered the art of monetizing as a micro-influencer and building a personal brand that stands out. We dive into her journey from consulting to becomi…
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Hey, Mama! Buying habits have changed and will continue to shift going into 2025. People want deeper connections, require more touchpoints, and want to get to know the business owner before investing. These shifts in the online space require you to have an effective storytelling content strategy. In today's episode, I share 3 stories you need to st…
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We can have the best strategy in the world for engaging and growing our Facebook group, but if our vision isn't clear, it's all for nothing. Not being clear on the direction we are trying to go leaves us spinning in circles and putting a ton of effort into something that isn't taking us anywhere. Getting clear on the vision for your Facebook group …
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Have you ever wished someone would just tell you where you’re going wrong with your content? In this episode, I share behind-the-scenes insights from my Instagram audits and explore why your posts might not be achieving the engagement or results you desire. I’ll walk you through my top strategies for auditing your social media, from setting clear g…
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Hey, Mama! One question I see pop up often is how to run a business as a mom. Specifically, how to do it without feeling like you're constantly in survival mode. Let's be real, running a business as a mom is an extreme sport. Despite the challenges it brings, it is possible to thrive both in motherhood and entrepreneurship. In today's episode, I br…
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Getting engagement feels harder than ever before in Facebook groups. The algorithms are shifting, seasons are changing, and so many people are experiencing far less engagement than before. It can be frustrating and seem like there is no solution or end in sight. But friends, that's not true. It's possible to fix your engagement! It just takes a few…
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Hey, Mama! Eating healthy and staying in shape is something many of us desire. However, as a mom it can feel next to impossible at times, especially if you have picky eaters at home. In today's episode, I chat with registered dietitian nutritionist Saríce Holley about adopting healthy eating habits as a family. Saríce shares so many tips and strate…
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If you’ve been feeling like there’s too much competition or not enough clients to go around, let me tell you—you couldn’t be more wrong! In today’s episode, we’re diving into the million-dollar question: How do you land your first social media management client when you’re just starting out? I’ll guide you through essential steps to help you stand …
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Hey, Mama! One topic that comes up a lot about email marketing is can you send too many emails. Far too many moms in business either delay starting their email list or don't fully engage with their subscribers because they are so worried about bugging their email community. In today's episode, I address the mindset drama that so many business owner…
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Growing a Facebook group to 2,000 members is not always easy. There can be a lot of ups and downs to reach that goal. In today's episode, I'm sharing 3 things it took me to get 2,000 members in my community. Use these things to motivate and inspire you to keep persevering, and to reassure you that the journey towards your goals is not always straig…
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Text Us 🧠 (Fan Mail) Curious about the latest in AI and mixed reality technology? Discover how Meta is pushing the boundaries with groundbreaking innovations. Join Shawna, Olivia, and Brian on Mindful Bytes as they unpack Meta Connect 2024's jaw-dropping announcements. From the affordable Quest 3s headset to significant updates in Horizon World, we…
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Text Us 🧠 (Fan Mail) Can we trust reviews anymore, or have they become part of the marketing game? In this episode of Mindful Bytes, we discuss the reliability of online reviews. With the rise of fake and paid reviews, can consumers trust what they’re reading anymore? The podcast panel explore how reviews have evolved, and how marketers are manipul…
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It’s been a hot minute since my last episode, and life has been a whirlwind since moving back to California! After a marathon travel journey and getting sick, I’ve been navigating the chaos of adulting—finding an apartment, fixing my car, and sorting out health insurance. Now that I’m finally settling in, I want to chat about something many of you …
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TW: This episode mentions miscarriage and pregnancy after loss. Hey, Mama! Today on the podcast, I'm celebrating the 200th episode, 2 years of podcasting, and 3 years in business! To celebrate these major milestones, I'm sharing my unfiltered thoughts on what has contributed to my podcasting and business longevity and more of my story of how I got …
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When running an online business, it's so easy to get swept up in all of the distractions and shiny objects. We are surrounded by hustle culture and we can get caught up in the businesses and constantly feeling like we're "not working hard enough." It's in these seasons that we can unintentionally push God aside because we feel like our quiet time "…
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Text Us 🧠 (Fan Mail) How safe is social media for our kids? On this episode of Mindful Bytes, we explore the app Zigazoo, often dubbed "TikTok for kids." Discover how Zigazoo aims to provide a safer online environment for children aged eight and up with features like parental controls, human-reviewed content, and educational challenges. The panel w…
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Hey, Mama! If you are new to collaborations or have been thinking about getting started with collaborations, you may be wondering what you need to be successful. In this episode, I'm breaking down when is the right time to start collaborating as a mompreneur. Do you need to wait until you have reached a certain milestone in your business? Do you ne…
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I've been getting a lot of questions over the last few months about whether it's better to create a Facebook group or use a Facebook business page to grow your online business. While business pages used to be great, a lot has changed over the years on Facebook and they may not be as helpful now as they used to be. So in today's episode, I'm talking…
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Hey, Mama! Today's episode topic was inspired by one of the mamas in The Social Media Detox Club. She told me that she was tired of social media not being fun and feeling pressured to leverage the platform for lead generation instead of connecting with her people. Many mamas have expressed these same feelings to me. In this episode, I'm breaking do…
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Low engagement is always a common concern when you're running your own Facebook group. You want people to be answering your questions and interacting with you, but what are you supposed to do when they just don't do that? In today's coaching episode, I sat down with Danielle to chat about how to get better engagement in her educational Facebook gro…
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Hey, Mama! Pinterest is such a powerful platform for getting in front of more of your ideal clients and driving more traffic to your website. It's not just for finding recipes and learning how to DIY house projects. If you're a coach or service provider, you may be wondering how to actually utilize Pinterest in your business. In today's episode, I …
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Text Us 🧠 (Fan Mail) Could AI become your close friend? What if becoming “invisible” could help your business stand out? Have your heard about Instagram's new DM features? In this episode of Mindful Bytes, you'll be introduced to a new AI gadget and how it can potentially become your next friend. We'll explore using the private feed to deepen conne…
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Today, I’m breaking down the myth that the social media management industry is too saturated—and showing you why there’s still plenty of room for YOU to stand out and succeed in 2024. Tune in to hear: Why the idea of 'oversaturation' is holding you back from carving your own path. How following too many social media managers can make the industry f…
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Hey, Mama! Today, I'm sharing one of the episodes from my private podcast, The Visibility Accelerator. In this episode, I chat with Jill Lerman, who is one of the members of The Social Media Detox Club. Jill shares her journey from relying heavily on Instagram and referrals to sign clients to leveraging collaborations to grow her audience with drea…
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Are you struggling to get noticed in other people’s Facebook groups? 🤔 You might be making some common mistakes that are holding you back from seeing the most success in your Facebook group strategy. In this week’s podcast episode, I’m diving into the 5 biggest mistakes you’re making in someone else’s Facebook group—and how to turn things around. W…
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If you’ve ever felt pressured to lower your prices to land clients as a social media manager, this episode is a must-listen. Undervaluing your services might seem like a way to attract more business, but it can actually hurt your success and the social media management industry as a whole. In this episode, I share why setting low prices can lead to…
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Hey, Mama! Today, I'm answering a question I received from a mama during a live masterclass I hosted. She had done lots of podcast guesting to increase her visibility but wasn't generating any leads from the podcast interviews she did. In this episode, I'm breaking down how to attract clients from podcast interviews and what the #1 type of call to …
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Are you frustrated that your audience isn’t buying what you’re offering? 😓 Wondering if starting a Facebook group could be the answer? In today's podcast episode, I sit down with Denise for a live coaching session to tackle this exact question. We dive deep into the potential of Facebook groups, exploring whether they can truly boost your sales and…
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Hey, Mama! As a business owner, you want your website to attract your dreamiest clients. But what actually goes into creating high converting websites? What factors should you consider when building a website that organically generates leads? That's what we are talking about today. In this episode, I chat with my web designer and SEO strategist, Ti…
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Text Us 🧠 (Fan Mail) What’s more effective: building a personal brand or focusing on your company’s brand? Are wellness apps really beneficial, or do they pose hidden risks? How can chatbots like ManyChat enhance your social media engagement? Are AI-generated content and deepfakes a threat to online authenticity? In this episode of Mindful Bytes, w…
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Today, we’re doing something a little different with Flashback Tuesday. I recently moved back to San Diego after 4½ years as a digital nomad, and the transition has been anything but smooth. I’m dealing with jet lag and a virus, so instead of a new episode, I’m revisiting one of our most popular ones: 'What to Charge for Social Media Management in …
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Hey, Mama! Have you ever found a podcast you want to pitch yourself to only to discover that they require you pay a podcast guest fee? Or maybe you want to apply to speak at a conference or summit and discover they require you to pay an application fee without guaranteeing you will be a speaker. What do you do in that moment? Is it common to pay to…
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