أفضل بودكاسات Marketing Genius (2024)

1
E-Commerce Evolution in B2B | TGG S3 | Infidigit 43:09

6M ago43:09

43:09

Are you ready for the groundbreaking evolution of e-commerce in the B2B sector? Join Ruby Gupta, CMO of Industrybuying, and Mehul Ashar, Sr. VP of Revenue at Infidigit, as they navigate through the digital revolution reshaping the B2B landscape. In this episode of The Growth Genius Season 3, brought to you by Infidigit, we delve deep into the trend…

1
How AI Transforms Healthcare Marketing: Insights & Innovation 29:11

7M ago29:11

29:11

🚀 Dive into the transformative world of AI in healthcare marketing with our latest episode on "How AI Transforms Healthcare Marketing"! 🌐 Join Jasrita Dhir from Karkinos Healthcare and Mehul Ashar, Sr. VP of Revenue at Infidigit, to explore how artificial intelligence is revolutionizing the approach to reaching and engaging healthcare audiences eff…

1
AI Marketing: Transforming Customer Engagement 59:28

8M ago59:28

59:28

Dive into the world of Hyper-Personalization and explore AI's transformative role in Customer Experience in this enlightening episode of "The Growth Genius," brought to you by Infidigit, your SEO specialists. We're honored to have Madhumita Phukan, the Global Marketing Head of AI businesses at Tech Mahindra, share her invaluable insights and experi…

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Digital Mastery in EdTech Marketing: Building Brands in the Digital Era 25:35

8M ago25:35

25:35

Join Tara Kapoor, Head of Marketing at Duolingo India, as she shares insights on achieving digital mastery in Edtech marketing. Discover strategies for building strong brands in today's digital era, leveraging innovative approaches to engage and grow your audience. Learn how to navigate the competitive landscape and establish a prominent presence i…

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Unveiling Marketing Insights: Ethics, AI, and Influence | Guest Talk with Manimala Hazarika 52:37

10M ago52:37

52:37

Embark on a journey through modern marketing in our latest episode, where we delve into the importance of ethical practices. Join the conversation with our esteemed guest, Manimala Hazarika, Fractional CMO & Growth Marketing Consultant, as she shares her rich industry experience alongside Mehul Ashar, Sr. VP at Infidigit. Together, they explore the…

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Anuja Mishra on Mastering Brand Building with Mehul Ashar | The Growth Genius | Ep. #16 27:56

11M ago27:56

27:56

Embark on a transformative journey into the intricate world of brand building with Anuja Mishra, the dynamic EVP & Chief Marketing Officer at Honasa Consumer. In this episode of The Growth Genius, join Anuja and Infidigit's Sr. VP - Revenue, Mehul Ashar, as they unravel the art and science behind crafting and nurturing a brand that resonates.🌐 Anuj…

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Revolutionizing Tech: Glance's Impact on the Industry ft. Sakshi Chaddha | The Growth Genius Ep. 15 56:34

12M ago56:34

56:34

In this compelling episode of The Growth Genius (Ep. 10), we sit down with Sakshi Chaddha, the Head of Brand Strategy & Marketing at Glance, to unravel the fascinating story of Glance's transformative influence on the tech industry. Sakshi, alongside special guest Mehul Ashar, Sr. VP - Revenue at Infidigit, explores the origins, evolution, and futu…

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E-Commerce Insights: Trends, Challenges, Strategies ft. Ashima Aggarwal | The Growth Genius 1:12:18

1y ago1:12:18

1:12:18

Dive into the dynamic world of E-Commerce with our latest episode of "The Growth Genius"! 🌐 In this episode, we have the incredible Ashima Aggarwal, Head of E-Commerce at Bajaj Consumer Care, sharing invaluable insights into the Trends, Challenges, and Strategies shaping the E-Commerce landscape. Hosted by Mehul Ashar, Sr. VP - Revenue at Infidigit…

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Advertising Genius to Associate Dean at NMIMS: Dr. Anirrban Ghosh | The Growth Genius | S3E3 41:36

1y ago41:36

41:36

🎉 Get ready for an electrifying new episode of "The Growth Genius," featuring the eminent Dr. Anirrban Ghosh, Associate Dean at NMIMS School of Branding & Advertising, as he joins us for an inspiring conversation! 🎉🎙️ In this riveting episode, we delve into the multifaceted role of Dr. Anirrban Ghosh at NMIMS, where he nurtures and guides the aspir…

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Unveiling Pharma Marketing Strategies with Reethika Nair | The Growth Genius 38:32

1y ago38:32

38:32

Dive into the dynamic world of pharma marketing with The Growth Genius Quick! 🚀 Join Reethika Nair, Head of Ecommerce at Dr. Reddy's Laboratories, and Mehul Ashar, Sr. VP - Revenue at Infidigit, as they explore intriguing facets of the pharmaceutical industry. Here are some highlights from the conversation:🔍 Key Takeaways:Navigating the D2C Landsca…

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Marketing in Pharma/Healthcare: Strategies for Success with Siji Nair Kaul | The Growth Genius 31:17

1y ago31:17

31:17

🌟 Welcome to the latest episode of "The Growth Genius"! 🌟In this episode, we explore Women's Health marketing with Siji Nair Kaul, Head of Marketing - Women's Health at Bayer Healthcare. 🚺 She's joined by our host, Mehul Ashar, Senior Vice President of Revenue at Infidigit, for an enlightening conversation.🌸 **Key Discussion Points:** 🌸- Burning Is…

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The Blueprint for Business Success: Growth and Leadership Tips | Rajiv Talreja | The Growth Genius 45:20

1y ago45:20

45:20

Welcome to the latest episode of "The Growth Genius"! In this exciting installment, we have a special guest, Rajiv Talreja, Business Coach and Founder of Quantum Leap Learning Solutions, joining our host and Infidigit's Founder and MD, Kaushal Thakkar.In this episode, we dive deep into the world of business success and personal growth. Rajiv shares…

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Cracking Indian OTT Marketing Evolution with Divya Dixit | The Growth Genius 37:20

1y ago37:20

37:20

Certainly, here's the updated description for a live episode with a link to watch it:🎥 **LIVE NOW: The Growth Genius Episode - Cracking Indian OTT Marketing Evolution with Divya Dixit** 🚀Watch the episode here: [Link to the episode]Join us in this enlightening conversation where Divya Dixit, Business Growth & Strategy Advisor, shares her wealth of …

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Mastering Marketing in the Digital Age with Vipul Oberoi | The Growth Genius 47:38

1y ago47:38

47:38

Join us as we sit down with Mr. Vipul Oberoi, the dynamic Director of Marketing, CSR & Learning Solutions at Dun & Bradstreet India. In this engaging conversation, our host, Mehul Ashar, Senior Vice President of Revenue at Infidigit, will explore various facets of Mr. Oberoi's role and his remarkable journey at Dun & Bradstreet. Here's a sneak peek…

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Mastering Content Marketing and CRO Strategies ft. Duane Sprague | The Growth Genius 38:11

1y ago38:11

38:11

Today's the day for a game-changing episode of The Growth Genius! 🎉 Join us as we explore "Mastering Content Marketing and CRO Strategies," featuring Duane "DJ" Sprague, Chief Marketing Officer at Shopper Approved, and Kaushal Thakkar, Founder & MD of Infidigit.In this episode, we'll dive deep into key questions, including:🔍 How to generate compell…

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Marketing Insights in FMCG ft. Deepti Naithani | The Growth Genius | S3E7 1:11:15

1y ago1:11:15

1:11:15

Welcome to "The Growth Genius"! In this insightful episode, your host Mehul Ashar, Sr. Vice President - Revenue, sits down for a captivating conversation with a true industry expert. Get ready to dive into the world of marketing insights in the FMCG sector! Join us as we bring you an exclusive interview with none other than Deepti Naithani, the Dir…

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Unveiling Consumer Evolution & Insights from BFSI ft. Abhishek Gupta | The Growth Genius | S3E6 46:27

1+ y ago46:27

46:27

Welcome to The Growth Genius Show, hosted by Kaushal Thakkar, MD of Infidigit! In this exciting episode, we have a special guest, Abhishek Gupta, Chief Marketing Officer at Edelweiss Tokio Life Insurance, who will take us on a captivating journey through his professional experiences and insights. 🚀 **Experiene about Abhishek's Professional Journey*…

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Evolution of Healthcare & Entrepreneurship in India ft. Vikas Chauhan | The Growth Genius | S3E5 56:52

1+ y ago56:52

56:52

Step into a world of transformative insights as we unravel the evolution of healthcare, entrepreneurship, and growth strategies in India! Join us for an illuminating episode of The Growth Genius, where industry visionaries Vikas Chauhan, Co-founder of HexaHealth, and Mehul Ashar, Sr. VP of Revenue at Infidigit, converge for a riveting conversation.…

1
Unlocking Healthcare Marketing Secrets with Shrishail Deshnur | The Growth Genius | S3E4 23:27

1+ y ago23:27

23:27

In this captivating episode, we are thrilled to host Shrishail Deshnur, the esteemed Chief Marketing Officer of Indira IVF, as he engages in a dynamic conversation with Mehul Ashar, the brilliant Sr. Vice President - Revenue at Infidigit.🏥 Join us as Shrishail unravels the transformation of healthcare over the years, shedding light on the ever-evol…

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Episode 044: Increase Productivity Through The Use Of AI Technology With Manuj Aggarwal 24:09

1+ y ago24:09

24:09

[00:01 - 01:10] Opening Segment Salim Omar, CPA introduces Manuj Aggarwal to the show! Manuj Aggarwal started as a factory worker and went on to become an elite technology consultant and business mentor He is recognized as one of the top 500, global thought leaders in AI and startups by Brain Z magazine [01:11 – 07:43] Achieve Success And Reduce St…

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From Tech to Travel: Abraham Alapatt's Inspiring Marketing Journey | The Growth Genius | S3E2 39:58

1+ y ago39:58

39:58

Welcome to another exciting episode of The Growth Genius, where we delve deep into the fascinating world of marketing and business strategies! In this special edition, we are honored to have a distinguished guest, Mr. Abraham Alapatt, the President & Group Head of Marketing of Thomas Cook India, share his remarkable journey from technology-driven a…

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Jake Cain's Business Growth Strategies | The Growth Genius | S3E1 28:08

1+ y ago28:08

28:08

Welcome to the official first episode of The Growth Genius Season 3! We are thrilled to kick off this season with an incredible guest, Jake Cain, the mastermind behind Cain Brands. In this episode, Jake dives deep into the growth journey of Cain Brands, sharing valuable insights on how he has successfully monetized the website and turned it into th…

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The Secret to Content Marketing Strategies ft. Sarah Noel Block | The Growth Genius 13:51

1+ y ago13:51

13:51

Welcome to the highly anticipated final episode of The Growth Genius In this thrilling installment, we have a captivating interview with Sarah Noel Block, Founder of Tiny Marketing, as she shares her expertise and unravels the secrets behind successful content marketing strategies.Join us as Kaushal Thakkar, the esteemed host of the show and Founde…

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Episode 043: 43 Why Business Owners Need a CFO with Adam Lean 22:42

1+ y ago22:42

22:42

[00:01 - 01:10] Opening Segment Salim Omar, CPA introduces Adam Lean to the show! Adam Lean is a former accountant, turned two-time entrepreneur who built, scaled, and sold two businesses He is the CEO of TheCFOProject.com [01:11 – 07:43] Improving Revenue, Profit, and Cash Flow With A CFO Most businesses owners rely on their accountant or bookkeep…

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Role of Privacy & Data Protection in Marketing ft. Mary Teahan | The Growth Genius 32:27

1+ y ago32:27

32:27

In this episode of The Growth Genius, we have a special guest, Shelly Singh, Country Director - Americas at Infidigit, who will be discussing the role of privacy and data protection in marketing. Joining her is Mary Teahan, Head of APDA, who will share insights on what consumers want with respect to privacy and data protection in marketing, the cha…

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Episode 042: Driving Business Excellence: Strategies to Thrive amidst Talent Shortages with Uday Ranpara 23:48

1+ y ago23:48

23:48

[00:01 - 00:56] Opening Segment Salim Omar, CPA introduces Uday Ranpara to the show! Uday Ranpara is the promoter and director of multiple firms Finding the right talent is a significant challenge [00:57 – 10:44] Finding The Right Talent: Benefits Of Outsourcing For Accounting Firms The benefits of outsourcing include cost savings, access to the ri…

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Growth Strategies for BFSI Success ft. Luisa Mazinter | The Growth Genius 38:09

1+ y ago38:09

38:09

In this episode of The Growth Genius, we dive into the world of innovative marketing strategies for growing BFSI (Banking, Financial Services, and Insurance) companies. Join us as Luisa Mazinter, the Chief Growth Officer of Mesh.trade, sits down with Shelly Singh, Infidigit's Country Director - Americas, to discuss the key drivers and effective app…

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Maximizing Your Growth with Customer Data Platforms ft. Gretchen Littlefield | The Growth Genius 24:21

1+ y ago24:21

24:21

In this exciting episode of The Growth Genius, we're delighted to have Gretchen Littlefield, CEO of Moore, and Shelly Singh, Country Director - Americas at Infidigit, join us for an insightful discussion on customer data platforms (CDPs) and their potential to skyrocket your growth. 🚀Dive into the world of CDPs with our expert guests and learn how …

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Episode 041: Building A Winning CPA Practice with David Safeer 23:22

1+ y ago23:22

23:22

[00:01 - 01:40] Opening Segment Salim Omar, CPA introduces David Safeer to the show! David Safeer is a globally recognized expert in cash flow maximization Cash flow is key even for profitable companies, and there are always ways to make it better [01:41 – 11:58] Breaking Down Barriers To Cash Flow Mindset is the biggest issue in cash flow manageme…

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Email Marketing Tips and Strategies for Business Growth ft. Jay Schwedelson | The Growth Genius 29:16

1+ y ago29:16

29:16

In this power-packed episode, Shelly and Jay will cover a wide range of topics related to email marketing. They will share tips and strategies for crafting effective subject lines that increase open rates, as well as techniques for implementing personalized content in your emails to drive engagement and conversions.They will also discuss how to cra…

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Global Marketing Hacks You Didn't Know You Needed! 🌍💰 FT. Wendy Pease | The Growth Genius 30:25

1+ y ago30:25

30:25

In this power-packed episode of The Growth Genius, Wendy Pease from Rapport International and Shelly Singh, Infidigit's Country Director - Americas, come together to discuss the significance of global marketing as a growth driver for businesses. They'll share insights on the challenges and opportunities that come with expanding your business global…

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Episode 040: Embracing A Results-Oriented Model with Wendy Barlin 21:28

1+ y ago21:28

21:28

[00:01 - 01:44] Opening Segment Salim Omar, CPA introduces Wendy Barlin to the show! Wendy grew her practice from $100K to over $1M in 11-12 years How she transitioned from having a physical office to a virtual firm [01:45 – 10:12] Embracing A Results-Oriented Model Moving her business to a remote work model, which allowed for more flexibility and …

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Guide to Data-driven Marketing ft. Drew May | The Growth Genius 31:57

1+ y ago31:57

31:57

Welcome to another exciting episode of The Growth Genius! In today's episode, we bring together two industry leaders - Shelly Singh, Infidigit's Country Director - Americas, and Drew May, Wiland's Chief Client Officer. They'll be discussing the ins and outs of adopting a data-driven marketing strategy for achieving business success.🔥 Key Takeaways:…

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Episode 039: Maximizing The Power Of Email Marketing with Scott Bywater 26:19

1+ y ago26:19

26:19

[00:01 - 01:31] Opening Segment Salim Omar, CPA introduces Scott Bywater to the show! Scott is a sought-after marketing copywriter and creator of the Simple Email ROI system He discusses email marketing and using copy in the right way to turn email lists into booked calendar appointments and more revenues [01:32 – 11:29] Turning Email Lists Into Bo…

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How Nonprofits Harness the Power of Direct Marketing ft. Shannon McCracken | The Growth Genius 23:26

1+ y ago23:26

23:26

Join us for an engaging and informative conversation with Shelly Singh, Country Director - Americas at Infidigit, as she hosts Shannon McCraken, CEO of The Nonprofit Alliance. In this exclusive discussion, they will delve deep into the world of direct marketing and its immense potential in driving growth for nonprofit organizations.One of the key t…

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Secrets to Successful Brand Building ft. Edward Leaman | The Growth Genius 25:26

1+ y ago25:26

25:26

Welcome to a brand new episode of The Growth Genius! In this episode, we have a special guest, Edward Leaman, Executive Vice President of California Closets, who will be sharing his expert tips and strategies for successful brand building with our host, Shelly Singh.Edward is a seasoned professional in the field of brand building and has extensive …

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Marketing After COVID-19: How the Pandemic Changed Marketing ft. Adrian Heng | The Growth Genius 30:38

1+ y ago30:38

30:38

Join us for this episode of The Growth Genius where we explore how the pandemic has changed the marketing industry and what significant growth drivers are available for brands. Our guest, Adrian Heng, Senior Counsel at Merlot Consulting and Infidigit's Country Director - Americas, shares his expertise on how post-COVID-19 marketing can be an opport…

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Growing Your Business with Talents: Secrets Revealed ft. Cedric Dias | The Growth Genius 25:55

1+ y ago25:55

25:55

Join us on April 5th for a new episode of The Growth Genius featuring Cedric Dias, Group Head of Digital and New Growth at OONA Insurance, as he shares insights on the significance of talent for driving business success. In this discussion, Cedric will elaborate on the following key points:The importance of a well thought out brand experience as a …

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Data-driven Marketing: The Ultimate Guide To Success ft. Renata Dadic | The Growth Genius 19:17

1+ y ago19:17

19:17

Welcome to the latest episode of The Growth Genius! In this episode, we are excited to bring you a special guest who is an expert in data-driven marketing - Renata Dadić, Head of Media & Website Management, from Deutsche Bank. Renata is a seasoned marketer who has spent years mastering the art of data-driven marketing, and in this episode, she will…

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Marketing Automation: The Key to a Successful Marketing ft. Charles Manuel | The Growth Genius 44:37

1+ y ago44:37

44:37

Are you tired of spending countless hours on marketing campaigns that don’t seem to be working? Do you want to take your business to the next level and achieve your marketing goals? We have Charles Manuel of FreshIdeas, and Infidigit’s Host, Shelly Singh, discussing how marketing automation can help you streamline your marketing efforts, achieve be…

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The Role of Data & Analytics in Business Success ft. Prakash Chandrasekar | The Growth Genius 36:04

1+ y ago36:04

36:04

In this episode of The Growth Genius, powered by Infidigit, we explore the crucial role of data and analytics in achieving business success. Our guest, Prakash Chandrasekar, Director, Customer Experience ASEAN at Oracle, shares his experience and insights on the subject, joined by host Shelly Singh, CEO of Infidigit.The conversation covers a range …

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Episode 038: How To Enhance Culture And Increase Profits with Tyler Horsley 21:28

1+ y ago21:28

21:28

[00:01 - 01:31] Opening Segment Salim Omar, CPA introduces Tyler Horsley to the show! He founded his own company called, “Nuclear Networking” His advice for growing a business or accounting firm is to understand your identity and be able to explain what you do in less than 10 seconds [01:32 – 11:29] Building A Successful Organization Internal commu…

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Episode 037: Controlling Your Brand SERPs with Jason Barnard 24:01

1+ y ago24:01

24:01

[00:01 - 01:20] Opening Segment Salim Omar, CPA introduces Jason Barnard to the show! Jason is an author and digital marketing consultant who specializes in brand sales and knowledge panels He has spent 10 years figuring out how to educate and how to manage your brand on Google [01:21 – 14:56] Controlling Your Brand SERP Corroborating this informat…

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Episode 036: How CPA Firms Can Provide REAL Value To Their Business Clients with Nathan Lind 21:34

1+ y ago21:34

21:34

[00:01 - 01:31] Opening Segment Salim Omar, CPA introduces Nathan Lind to the show! How he exited his first company in 2016 which was an e-commerce technology to a shopping cart platform [01:32 – 08:52] The Buyer’s Appetite Remains Strong Despite Recession Website Closers has over a hundred companies for sale at any given point in time with 525 mil…

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Reinventing Marketing Strategy ft. Rishad Tobaccowala | Shelly Singh | The Growth Genius 48:11

1+ y ago48:11

48:11

Welcome to The Growth Genius show! In this episode, we have a special guest, Rishad Tobaccowala, an expert in reinventing marketing strategies for business growth. Rishad has over four decades of experience in the advertising and marketing industry and has worked with some of the world's biggest brands. In this interview, Infidigit’s Country Direct…

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Episode 035: The Benefits Of Podcasting For CPAs with Spencer Carpenter 22:11

1+ y ago22:11

22:11

[00:01 - 01:08] Opening Segment Salim Omar, CPA introduces Spencer Carpenter to the show! Spencer shares that podcasting is not disruptive marketing, allowing brands to build rapport with potential customers without pressure to convert [01:09 – 13:48] Best Practices For Starting Your Own Podcast Show Podcast interviews can be a great way to build a…

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Marketing: A Challenging Field for Future Talent? ft. Terri Bartlett | The Growth Genius 33:00

1+ y ago33:00

33:00

Marketing is a complex and dynamic field that is constantly evolving. With the rise of new technologies and changing consumer behaviour, marketers face various challenges that make it difficult to navigate. In this video, we'll explore the key factors that make marketing challenging to ensure future generations of talent. We have Terri Bartlett fro…

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Importance of Marketing Accountability in Business Success ft. Karen Ebben | The Growth Genius 33:08

2y ago33:08

33:08

On this episode of The Growth Genius, we have Global Marketing Impact’s Karen Ebben talk about the importance of marketing accountability. Marketing accountability is a critical aspect of any successful marketing strategy that involves evaluating the performance of marketing campaigns and assessing their impact on business outcomes. Shelly Singh, I…

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What the Future Hold for Advertising, Marketing and Data? ft. Bruce Biegel | The Growth Genius 37:36

2y ago37:36

37:36

In this episode of The Growth Genius, we have Winterberry Group’s Senior Managing Partner, Bruce Biegel, to share insights from the agency’s recently published “The Outlook report for Advertising, Marketing, and Data 2023.” It is a comprehensive report forecasting the future of advertising, marketing, and data in 2023. In a conversation with Shelly…

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Unlocking the Power of Humanity Marketing ft. Brent Niemuth | The Growth Genius 20:02

2y ago20:02

20:02

In today's digital world, the importance of humanity marketing cannot be overstated. With so much competition for attention online, businesses must stand out by showing their human side. Today we have J. Schmid’s President & Chief Creative Officer, Brent Niemuth sharing valuable insights on implementing the humanity marketing strategy for business …

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