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The Savvy Teacher Seller with Kristen Doyle

Kristen Doyle, TPT seller, SEO coach, and web designer

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When it comes to running and scaling your TPT business, there’s so many pieces to juggle and new things to learn. But what if you could hear exactly what to do in order to continue growing your teacher business, and what to avoid? That’s what you’ll learn on The Savvy Teacher Seller, the podcast that will show you how to take your TPT business to the next level through strategic planning, SEO, and more! Your host, Kristen Doyle, has a decade of experience selling on TPT and has made all the ...
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Achieving sustainable business growth without burning out is a delicate dance. As entrepreneurs, we are hard-wired for growth and thrive on seeing our business succeed. While it’s great to have ambition, this nonstop drive can quickly lead to burnout and resentment. I’m speaking from experience and know what it feels like to always want more, more,…
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Have you ever thought about making the transition from the classroom and going all in on your business? Taking this leap can feel scary and comes with some risk, but if you’re prepared, it has the potential to pay off in so many ways! Our guest today, Naomi Meredith, is a K-5 STEM coach who supports elementary teachers. When she saw success with he…
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Committing to posting on social media consistently can take a lot of time and it’s hard to know if it’s worth it. So should you suck it up and do it anyway, or outsource it to someone else? Well, it turns out there’s another option! I found that it’s possible to automate social media posts with a couple of really powerful tools. Today I’m sharing h…
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Are you feeling off or just struggling with getting out of a funk? You're not alone! I know exactly how it feels. A few weeks ago, I struggled to feel motivated and get things done for business. I shared my struggle with my email list and received so much insight and encouragement, so I wanted to pass on the advice to support you. We all experience…
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What's the first thing that comes to mind when you think of website branding? It's probably your logo, colors, and fonts, but the truth is branding goes way beyond those two things! This episode will clarify what branding is and how to ensure your brand is clear and consistent. Branding is your unique identity; it makes you recognizable to your aud…
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Whether you are DIY-ing your website, you're working with a designer, or you're wondering if your existing website is up to par, this episode will give you tons of insight into setting yourself up for long-term success. I'm sharing the nine things I wish I had known before creating my first website. We all know how important it is to have a website…
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When you create content using keywords, does it feel weird and unnatural? This is prevalent in the TPT world because most need to understand how SEO works. But I have good news for you: there's a way to make it effective and natural! As a TPT Seller specializing in SEO, I will give you a simple, no-nonsense approach to creating SEO-friendly content…
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Are you looking for a fun, new way to diversify and AI-proof your teaching business? This solution probably differs from what you would expect; this outside-the-box method has allowed our guests to diversify their income and see incredible growth. Today's guests are the fabulous duo Rachel Lynette and Cassi Noack of Minds in Bloom. Rachel has been …
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Are you a teacher seller looking to create more impact outside the TPT world? I’m back with another episode of the diversifying series covering course creation. You’ll get a feel for how this addition could fit into your business and how you can create an impact on teachers beyond products! Today’s guest is Brittany Blackwell. She is an award-winni…
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Have you ever thought about branching into professional development or wondered how to get your foot in the door to selling to school districts? Today’s episode will give you all the information you need and show you another option for diversifying your income. Today’s guest, Dawn Vinas, has over 30 years of experience in education and shares how s…
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We are continuing our series on diversifying with a conversation about branching out and selling on Etsy. This episode will provide a unique approach to using Etsy and TPT to diversify your income as a Teacher Seller. Today's guest is Lisa Fink. She is a puzzle enthusiast and a seven-figure business owner who's made a significant impact and grown h…
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Are you ready to diversify your income as a teacher seller? One great way to create a new revenue stream is to start a membership. Whether you're wondering if the membership path is for you or are already planning your own, this episode will give you the answers you're looking for! Today's guest is Sara Marye of The Stellar Teacher Company. She is …
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Over the last year, I’ve received many questions about how to diversify your TPT business. Diversification can seem like a big business word, but it just means not putting all your eggs in one basket. Before discussing diversifying, I want to be clear that diversifying aims not to replace your TPT income but to add additional income streams to your…
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It's hard to believe 2023 is coming to an end already, and I know it has been quite the roller coaster ride for many of us in the TPT seller community. We must learn to ride the waves and continue with resilience on the business ownership journey. As the year ends, it's been the perfect time to reflect on all the lessons we've all learned and where…
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Where do you stand when using AI for your TPT business? Maybe you’ve tried it and got frustrated or thought it took your personality out of your content. No matter how you feel about AI, today’s episode will give you a new way to use it without losing your voice! Our guest today, Brittany Long, is the queen of the evergreen, the genius behind The A…
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As TPT sellers, it's all about finding tools to help us work smarter, not harder. Today, I'm borrowing an idea from the iconic Oprah! I'm sharing all of my favorite things as a teacher-seller. You'll learn about the tools of the trade I use daily, including physical products, apps, tools that keep me productive and save me time, and other podcasts …
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As TPT Sellers, overcoming the cycle of only working in your business but not on it can be challenging. One way to shift to focusing on working on your business is to implement CEO weeks. Our guest today, Laura Kåmark, was tired of feeling overwhelmed trying to do everything in her business and decided she needed to make a change. She created time …
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As TPT sellers, we are always looking for what's next in business, and the next step often involves creating courses or memberships. These next steps allow you to diversify your income while serving the same audience. But how do you choose which course platform will be best for you? I had the same question when going down the course creation path. …
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Are you tired of burning the candle from both ends? As TPT sellers, juggling many roles is common, and finding flow as an entrepreneur can be challenging. One way to find flow in your business is to learn how to work with your body and cycle instead of against it. Our guest, Tiffany Souhrada, is a productivity mentor, tech strategist, and certified…
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There are a few things in my business that I can look back and say, “I wish I did that sooner”. One of those things is writing an email welcome sequence. A welcome sequence, otherwise known as a nurture sequence, introduces your business, builds trust, sets clear expectations, and offers your audience quick wins. Once I created my email welcome seq…
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You probably hear the word “funnel” thrown around a lot in the online business space. It might even be one of those terms that you feel like you’re supposed to understand, but you actually have no idea what it means. So, what is a funnel anyway? To put it simply, a funnel is a path that we use to guide potential customers through that converts them…
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🧟‍♀️ We’re getting into the Halloween spirit today by taking a close look at your zombie resources on TPT. If you’re wondering what a zombie resource is, they’re those resources that were once popular but are now outdated and collecting cobwebs inside your store. It’s time to bring them back to life! I’m sharing reasons why some of your resources m…
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I recently had a listener share a story about someone they knew who faced a lawsuit due to their website not meeting ADA compliance standards. It quickly reminded me of how crucial it is for all business owners to ensure their websites are accessible to everyone. This listener story is why I’ll be breaking down exactly what ADA compliance is and pr…
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As TPT sellers, finding ways to make your store stand out from others is important. One way to do this is to find a niche you specialize in. Or, even better, find a niche within your niche, like our guest Ashley Rossi! Ashley has found great success in her SLP niche on TPT, focusing on a literacy-based approach to speech therapy. Today she shares h…
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If you’ve ever felt stuck or unsure about how to approach creating a new product, this episode is for you. I’ve put together a TPT product creation checklist that will help you streamline your product creation process and ultimately boost your sales. We’ll cover the importance of market research, creating a product outline, design and layout, SEO, …
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Let’s go ahead and address the obvious. TPT sales are down right now for a lot of sellers. But guess what? Your hands are not tied. There are things we can do to increase sales. We just may need to get a little creative with our strategies in order to get more eyes on your TPT products. I have eight strategies to share with you today that will help…
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Let’s look at a roadblock that every TPT seller has faced at some point - when those products in our stores just aren’t converting. We’ve all looked at our dashboards wondering why a great resource isn’t selling as well as it should be. I’m sharing the top five reasons your TPT product isn’t converting and providing you with straightforward fixes t…
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You may have found that it’s often a better use of your time to optimize and update your current TPT listings rather than constantly cranking out new resources. Well, the same is true for your existing blog posts. If you have an SEO strategy plan, updating old blog posts can bring in traffic faster than creating new ones. If you have no idea where …
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Have you ever seen a new review pop up for one of your resources and felt an anxious knot in your stomach? With TPT feedback comes a roller coaster of emotions. When the reviews are positive, it’s the best feeling in the world. But when you see those negative reviews, it’s the total opposite. The truth is, getting reviews (whether they are negative…
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It’s no secret that it’s a tough season on TPT right now. For many of us, sales are way down and that can quickly lead to feelings of frustration, stress, and TPT seller burnout. Trust me, I am experiencing the effects of this as well, with my own sales down. However, I’m here to provide you with strategies and insights to help you stay motivated a…
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As teacher authors, most of us are ‘accidental entrepreneurs’ and did not have any experience in business before creating our TPT stores. That’s why we are always learning about how we can not only scale our business, but also protect it. Today we’re delving into arguably one of the most important things that we should have an understanding of: cop…
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As a TPT seller, I know you’re constantly looking for ways to improve your product creation strategies. Sometimes learning from our mistakes can be the best way to move forward and scale our sales. Last week, in episode 60, I shared a big mistake that sellers often make when creating TPT products. This week, you’ll hear four more product creation m…
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There’s always a cost when it comes to TPT product creation, whether that’s your money or your time. So let’s avoid getting stuck on the same details time and time again that drag out our projects WAY longer than they need to be. You know how it goes. You’re searching for new fonts, colors, and clipart for every new product that you create. Suddenl…
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How do you even begin to prioritize everything that is on your to-do list as a busy TPT seller? You want to grow your sales but only have so many hours in the day…so where do you focus your energy? I’m taking the guesswork out of everything and telling you EXACTLY how to prioritize your TPT tasks based on where you are in your seller journey. Wheth…
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Have you ever struggled with perfectionism when it comes to creating TPT products? For many sellers, getting started with products isn’t the problem. It’s actually finishing them and posting them in our store. According to a poll that I posted on Instagram, the majority of you hit a roadblock when it’s time to create the preview and thumbnails. Tod…
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What separates the top TPT sellers from the average TPT sellers? You might be surprised to hear that it all comes down to mindset! To take your business to the next level, critical mindset shifts have to be made. Many TPT sellers are very different from other entrepreneurs because they often fall into the "accidental entrepreneur" category. Because…
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Have you ever wondered if starting a podcast would add value to your business? You might be unsure about what of tech is involved, what kind of time investment it will be, and whether or not it’s even worth it. In today’s episode, we’re giving you all the details of what to consider when it comes to determining if podcasting is right for you! Our g…
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It’s time for a very special episode to celebrate the one-year anniversary of The Savvy Teacher Seller! 🥳 I thought it would be fun to mix it up and have my podcast manager, Sara Whittaker, from Podcasting for Educators, at the microphone to interview me for a change. I am pulling back the curtain on how the podcast idea first came to me and what i…
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Have you ever wondered how Facebook hacks happen and how you can reclaim your Facebook account if it gets hacked? Today’s guest is sharing her first-hand experience to help us prevent and prepare for this unfortunate possibility. One of my best TPT friends, Marcy Bernethy, joins me to talk about how she survived a five-month process of recovering h…
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As TPT Sellers, a large part of our business is writing copy, from blog posts to emails to TPT product descriptions. Our copy is often the reason why customers decide to purchase our resources and yet many teacher sellers feel they need more confidence with this skill. Luckily I know someone who can help us improve in this area (and maybe even enjo…
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What’s the best way to set yourself up for success at the start of the new school year? It’s to put your back-to-school TPT strategy in place and begin preparing during the summer! Many of you just finished teaching and started your summer break, and you want to relax (as you should!). But now is the time to start getting things ready for back-to-s…
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We are continuing our Money Series with a commonly requested topic from TPT sellers: how to save on taxes! This topic can be scary and overwhelming, but we all know taxes are a big deal as business owners. My personal tax superhero, Barbara Schreihans, joins me to discuss all things tax planning and savings. Her mission is to help business owners l…
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Are you still deciding if you should attend this year's TPT conference? Many struggle to determine because they aren't sure if it will be worth their time and investment. As an avid TPT conference attendee, I have learned and found value in every conference! There are a few options for attending the TPT conference and essential things to remember w…
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One thing many TPT sellers need to prepare for is protecting their websites in order to prevent hacks. It's easy to assume nobody would try to hack your "small business”. But it is happening more and more lately, especially in the teacher-seller community. Fortunately, there are a lot of things that can be done to try and prevent hacks. It is not o…
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Do you cringe when it comes to managing your business finances? Most TPT Sellers struggle in this area because it’s something they’ve never had to do before starting a business, and it might feel a bit scary. It doesn’t matter if you’re just starting your business or a veteran seller. This episode will clear up any confusion and lay a solid foundat…
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Do you ever feel like you can't afford something you want to invest in for your business, or do you need help to make ends meet with your TPT income and teaching salary? You're not alone! This episode will break it down for you. When you think about your business finances, your first thought is probably wondering how much to spend on ads or how muc…
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I'm bringing back a guest speaker by popular request! Jarrett Vaucher is joining me for the second time on the podcast. We are covering the most critical topics regarding using TPT Data to make decisions. Our guest Jarrett created Your Data Playbook, which helps TPT sellers understand and use our data to drive strategy and results for growing our T…
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Do you need help knowing what to believe regarding all the TPT SEO Myths? It can be hard to differentiate which SEO practices will help as a TPT seller and which will only waste your time and energy! SEO is my area of expertise, and I'm here to debunk some of the most common myths circulating the TPT world and break down what you need to know about…
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As a TPT Seller, the right time management tips can make or break your daily success in juggling all the hats you wear. It's critical to have simple ways to save time in your business because we could all use more hours in the day. To successfully juggle it all, you must have planned ahead of time to make the most of the time you have, and I'm shar…
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Have you wondered if Pinterest is even worth your time as a TPT Seller? This episode will cover all you need to know about how Pinterest works in 2023! Today’s guest is Kate Ahl, the owner of Simple Pin Media, and she has nearly ten years of supporting clients with Pinterest for their businesses. Kate loves teaching others how to add Pinterest to t…
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