A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
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The Jason Stapleton Program


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Overcoming Adversity: How to Pick Yourself Up When Everything Goes Wrong.
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I’ve had several requests for a show on failure. I talk so much about how to succeed that I sometimes forget that things don’t always work out despite our best efforts. I don’t know who said it but it’s true. “Your can do everything right and still fail.” So today I want to talk about mindset and dealing with failure. If you’ve had a setback or out…
Today we want to slow down a little and talk about the reason(s) your product may not be selling. There are a lot of reasons why you can’t seem to connect with your buyers but I want to focus in on five of the key communication factors that will cause someone to pass on your offer. This is also a fantastic discussion to have in advance our Marketin…
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The Jason Stapleton Program


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Building an Profitable Sales System
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This week we’re continuing our discussion on building systems into your business. Today it’s your sales system. Attend the “Build Your Marketing System” intensive - https://bit.ly/3XS9H5m Join the Business Growth Accelerator - https://bit.ly/3WVxC39 == Other Stuff You’ll Want to Checkout == Join our FREE Community https://bit.ly/3klVUVQ Ready to st…
Today we round out our 5 part series on “The 4 Core Systems Every Business Needs”. This is by far the most overlooked but vital system you have in your business. And as we move into recession it’s going to be more important than ever. Don’t skip this episode. It’s critical. Attend the “Build Your Marketing System” Intensive - https://bit.ly/3XS9H5m…
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The Jason Stapleton Program


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Building Your Company’s Operations System
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Today we continue our series on the 4 Core Systems every business needs. Todays it’s your Operations System. As you’ve probably guessed, every business is different. How you handle support issues, shipping and receiving, HR and other operational issues is critical to a healthy business. You’ll also system for managing and controlling the other syst…
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The Jason Stapleton Program


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Build an Effective Marketing System for Your Business
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Having a system for marketing your product or service is essential. Unfortunately most businesses don’t have a clearly defined process for getting the attention of new prospects and getting them excited about your product. When we talk about a “marketing system” we’re actually talking about a series of processes or ‘sub-systems’ you’ll need to crea…
Today we’re going to kick off a 5 part series on business systems. If you hate money you can skip the next couple of weeks. But if you want your business to thrive regardless of economic conditions then these next few episodes are going to be essential. Every business needs at least 4 systems if it wants to survive. These 4 systems form the foundat…
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The Jason Stapleton Program


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Simplify Your Marketing Message with This…
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Without a doubt the biggest challenge facing small business owners like you is keeping the money flowing. Cash is oxygen to a business. If you run out of cash your business will die. Most people overcomplicate their messaging. Their prospects don’t buy because they don’t understand what you do and how it can help them. Today I’m going to help you s…
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The Jason Stapleton Program


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Ikigai: How to Find Fulfillment in Life and Business
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There are two big decisions we are all forced to answer in this life. The first is who to chose as a partner (if we choose one at all). The second is what we choose as a carrier or “life’s work”. These two choices will have more impact on the direction of our lives and how we feel about our life, than any other decision we make. Today I want to div…
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The Jason Stapleton Program


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How You can Set Effective Habits & Routines
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This may seem like a a simple thing yet all obesity, all addiction, even crime and procrastination can be chalked up to a problem of Routine and Habit. Today I want to share some of the ways I create effective routines in my life so I can live a happier, more fulfilled life. Join the Business Growth Accelerator - https://bit.ly/3WVxC39 == Other Stu…
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The Jason Stapleton Program


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Lessons from the SouthWest ‘Meltdown’
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Last week, Southwest Airlines canceled close to 9,000 flights, sending the airline industry into a frenzy. If you ask them what happened, they will tell you it was a network "meltdown," but was it? Today, I want to explore some of the deep-rooted causes for Southwest's failure. These are not unique to Southwest; they are industry problems rooted in…
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The Jason Stapleton Program


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Don’t Quit Before the Magic Happens - Derek Richards Shares His Story
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Derek Richards is an old friend of mine. We stared in real estate together almost 15 years ago. I went on to start a coaching company and within a few years of getting his real estate license he launched his own brokerage. Today he has 19 agents and has become the premiere brokerage in his home town of Manhattan, Kansas. Derek is an impressive guy.…
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The Jason Stapleton Program


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Are You To Old To Start A Business?
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I remember a conversation I had with my grandfather when I was around the age of 25. At the time I was wondering through life without a clear idea of what I wanted to do. I was sharing my frustration with my grandfather and he just laughed and shook his head. He said, “Jason, you have so much time. I felt the same way when I was your age and all I …
In 1998 Robert Kiyosaki introduced us to the ideal of the Cashflow Quadrant. He used it to explain why you should be an entrepreneur or investor but to me it’s proof that LEVERAGE is the key to financial security and time freedom. So today we’re going to talk about leverage. How to get it and use it no matter what stage of business you’re in. Join …
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The Jason Stapleton Program


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Grow Your Small Business - No Matter What Stage You’re In
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Did you know there are 7 stages of business growth? Each with it’s own set of problems you’ll need to solve. Knowing which stage of growth your small business is at is critical to knowing what you should be doing right now to break through to the next level. In this episode I’m going to give you an overview of each stage. When we’re done you’re goi…
Each year I ask you to submit the things you are most grateful for. This is the episode I read your emails. It’s one of my favorites. I hope you enjoy. Join the Business Growth Accelerator - https://bit.ly/3TVjzbP == Other Stuff You’ll Want to Checkout == Join our FREE Community https://bit.ly/3RbdHKv Ready to start your business? Learn how for fre…
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The Jason Stapleton Program


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Avoiding the Dangers of Business Partnerships
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Having someone to share in the responsibility and decision making of running a business can be a wonderful thing. But too often we enter into partnerships with rose colored glasses. Today I want to share some of the lessons I’ve learned about finding (and being) a great business partner. Join the Business Growth Accelerator - https://bit.ly/3TVjzbP…
Pound for pound, email is still the cheapest and most effective way to communicate with your prospective buyers. But judging by your inbox it’s apparent that most companies have no respect for power it holds. Today I want to share some secrets to getting your emails opened and clicked. Join the Business Growth Accelerator - https://bit.ly/3TVjzbP =…
There’s a myth in the self-help world that getting more stuff checked off a list will make you more productive. That there’s some magic process for getting more done in 24 hours than the most people. There isn’t. But there are some best practices that will help grow your company faster while reducing the amount of stress you’re feeling. Some of wha…
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The Jason Stapleton Program


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Are You In Love With the Game or the Winning Championships?
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If you ask most people why they started their business they’d probably tell you, more freedom, more money, more control, or something of that sort. But those are all outcomes. They are the results. Very few will tell you they started their business because they love the challenge of running a business. Today I want to talk about a mental shift you …
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The Jason Stapleton Program


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Avoiding the Stupid Tax - The 3 Biggest Mistakes That Will Destroy your Life and Business
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You want the secret to getting rich, fit and fulfilled? Don’t do stupid stuff. But what does that mean? Most of it comes down to mistakes of perception. We don’t see things clearly so we make decisions that have dire consequences. Today we’ll discuss the big 3 and what you can do to avoid making catastrophic mistakes in your life and business. == W…
We all want the short cut. I’d be lying if I said I was any different. I usually try to avoid pain and stress when I see them coming, but is that always a good idea? Today I want to talk about adversity and share some thoughts I’ve been having about the value of struggle. If you find yourself in a dark place today I hope this episode lifts you up a…
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The Jason Stapleton Program


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The FTX Bloodbath & Lessons Learned
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This story is so crazy complicated it may take the entire episode to unravel. But I think there are important lessons to be learned here. Important takeaways that can save you from the pain many investors are feeling today. Attend the Business Growth Accelerator Kickoff Event - https://bit.ly/3OjS2zL // FOLLOW ME // Youtube - https://www.youtube.co…
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The Jason Stapleton Program


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The Visionary & The Technician: Why Your Business Needs Both
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In my most recent video on building a business that works for you we discussed the concept of different types of entrepreneurs. I call them the visionary and the technician. Do you know which one you are? Regardless of who you identify with more you need both in your business. So whether you hire your other half or partner with them you need to be …
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The Jason Stapleton Program


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Congress is at War with the Fed - Even if they don’t know it yet
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It may not look like it now but incentives driving congress and the fed are out of alignment and you’re already starting to see fracturing. I think there are a lot of people who think this recession will be mild - that the Fed will eventually break. I’m not convinced that’s the case. Today we’ll discuss the possible futures before us as we continue…