Welcome to Spark & Ignite Your Marketing with Beverly Cornell Tired of the same business advice? Spark & Ignite Your Marketing is where purpose-driven solopreneurs get real about the wins, the missteps, and what it actually takes to build something that matters. Hosted by Beverly Cornell, this podcast goes beyond marketing advice—it’s a space to share stories that celebrate each step, reminding us that every success and every mistake gets us closer to our dreams. Here, we embrace our humanne ...
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Everyone has their own struggle/process. On our show we’ll bring people from multiple facets of life, different stages, places, and so forth and listening to everyone’s process and what they have/ are enduring that got them to where they are. We are two upcoming real estate investors in our late teens going through this process every day, and especially with college it has been trying. It’s the everyday grind and although trying, it's what will make it all worth it in the end. We will be int ...
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13 Years of Brand Magic: Lessons from Growth, Gratitude, and Purpose with Beverly Cornell
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11:16Send us a text Welcome to a very special episode of Spark: Ignite Your Marketing Podcast! Today, we celebrate 13 incredible years of BC Associates Marketing, a journey that began as a solo freelancing adventure and has grown into a thriving purpose-driven agency. Along the way, Beverly shares stories of lessons learned—like the importance of saying…
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Purposeful Giving: Align Your Business with the Magic of Cause Marketing with Beverly Cornell
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12:10Send us a text Ready to make your brand’s giving efforts more impactful? 💡 In this episode of Spark and Ignite Your Marketing, host Beverly Cornell unpacks the magic of cause marketing with intention. Key Takeaways: Intentionality is Everything Cause marketing isn’t just about following trends or making donations. It’s about aligning your giving ef…
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Gratitude in Business: 5 Ways to Show Appreciation This Thanksgiving with Beverly Cornell
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9:56Send us a text Thanksgiving isn’t just a holiday—it’s a perfect moment to embrace gratitude as a year-round business practice. In this episode of Spark & Ignite Your Marketing, Beverly Cornell shares how showing appreciation can transform relationships with clients, teams, and communities. From handwritten thank-you notes to celebrating client wins…
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From Words to Growth: The Impactful Magic of Testimonials with Beverly Cornell
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10:38Send us a text Make testimonials work for you in this Spark & Ignite Your Marketing episode! Beverly Cornell explains the true impact of social proof, showing how powerful testimonials can be for service-based businesses looking to build trust, attract clients, and grow with confidence. Whether you're just starting out or scaling up, you'll find ac…
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How Service-Based Businesses Can Make Black Friday a Success with Beverly Cornell
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8:50Send us a text Black Friday isn’t just for retail—service-based businesses can join the action too! In this episode of Spark & Ignite Your Marketing, Beverly Cornell shares powerful tips to help service-oriented businesses create irresistible Black Friday offers. There's a lot to consider, from percentage-based discounts and bundling services to no…
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Sparks of Inspiration: Transforming Ideas into Tangible Success with Beverly Cornell
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11:18Send us a text In this episode of Spark and Ignite Your Marketing, host Beverly Cornell dives into the world of inspiration, or as we call it around here, sparks—those moments of insight that bring clarity, excitement, and a fresh perspective to your business. But with every spark comes a choice: which ideas will push you forward, and which may lea…
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Finding Your Niche Can Transform Your Purpose-Driven Brand with Beverly Cornell
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10:06Send us a text Finding your niche is the key to success, especially for creative entrepreneurs and purpose-driven brands. In this episode of Spark & Ignite Your Marketing, Beverly Cornell, founder of BC & Associates Marketing, reveals how honing in on a specific focus can amplify your message, create deeper connections, and spark real change. Wheth…
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Structure Your Homepage for Maximum Impact With Beverly Cornell
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8:14Send us a text Is your website’s homepage turning visitors into clients, or are they leaving after just 15 seconds? In this episode of Spark and Ignite Your Marketing, Beverly Cornell reveals the essential elements every service-based business needs to structure a high-converting homepage. Using a chiropractor’s site as an example, Beverly breaks d…
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Is It Time to Redesign? Website Audit Essentials with Beverly Cornell
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5:38Send us a text In this episode of the Spark & Ignite Your Marketing podcast, host Beverly Cornell dives deep into a critical question for business owners: is your website still aligned with your evolving business? If you’re seeing high bounce rates, experiencing lower leads, or have gotten feedback that your site feels outdated or confusing, it’s t…
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Anticipating Holiday Success? Make It Happen! With Beverly Cornell
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8:21Send us a text The holiday season is a powerful time for service-based businesses to connect with their audience, elevate their brand, and increase revenue. In this episode of Spark & Ignite Your Marketing, host Beverly Cornell goes through actionable holiday marketing strategies specifically tailored for service providers. Whether you’re in consul…
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How Color Psychology Can Transform Your Branding with Beverly Cornell
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7:32Send us a text If you’ve ever wondered why some logos make an instant impact, it’s not just the design—it’s the color. Beverly explains how the colors you choose for your brand can shape perceptions, create emotional connections, and influence purchasing decisions. From bold reds to calm blues, your palette tells a story about your brand identity. …
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Podcasting: Your Next Best Business Move with Beverly Cornell
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6:04Send us a text In this episode of the Sparking & Igniting Your Marketing podcast, Beverly Cornell, founder and reputation growth strategist at BC & Associates Marketing, dives into the transformative potential of podcasting for service-based businesses. Podcasting isn’t just a trend—it’s a powerful tool to build relationships, showcase expertise, a…
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Business Growth Through Strategic Collaborations with Beverly Cornell
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8:27Send us a text In this episode of the Spark & Ignite Your Marketing podcast, host Beverly Cornell, founder of BC & Associates Marketing, delves into the transformative power of strategic collaborations for service-based businesses. Beverly explains how partnering with like-minded organizations can help you grow your email list, expand your reach, a…
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Setting Goals: Breaking Down Big Dreams into Doable Steps with Beverly Cornell
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8:43Send us a text In this episode of Spark and Ignite Your Marketing, Beverly Cornell dives into one of the biggest challenges for entrepreneurs: setting and achieving business goals. It’s easy to dream big, but without breaking down those goals into actionable steps, they may never come to life. This week, Beverly walks through how service-based busi…
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The Secret to More Leads: Powerful CTAs with Beverly Cornell
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7:54Send us a text Is your website turning visitors into customers? If not, you might be missing the magic of a powerful Call to Action (CTA). In this episode of Spark & Ignite Your Marketing, host Beverly Cornell reveals how optimizing your website’s CTAs can increase leads and conversions. Using real-life success stories from clients like Tom's lands…
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The Secret to Growing Your Service-Based Business with Email Marketing with Beverly Cornell
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7:22Send us a text Discover why email marketing is an absolute must-have for service-based businesses in this episode of Spark and Ignite Your Marketing. Host Beverly Cornell dives into the key reasons why email marketing remains one of the most powerful tools for growing your business. Whether you're running a consulting firm, fitness studio, or freel…
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The Power of Symbols: Why Your Logo Means More Than You Think With Beverly Cornell
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8:05Send us a text In this episode of the Spark & Ignite Your Marketing podcast, host Beverly Cornell dives into a crucial yet often overlooked element of branding—symbols. Discover why symbols, like the ampersand in our logo, are more than just decorative elements. They are powerful communicators of your brand’s values, mission, and personality. Bever…
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The Power of Storytelling for Service-Based Businesses with Beverly Cornell
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15:36Send us a text Discover how storytelling can transform your service-based business in this episode of the "Spark & Ignite Your Marketing" podcast with Beverly Cornell. Learn why storytelling matters, how to craft your brand's narrative, and the impact real customer stories can have on your business. Tune in for actionable insights that will help yo…
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The Biggest Mistake Service-Based Businesses Make in Marketing with Beverly Cornell
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8:07Send us a text Welcome back to the "Spark & Ignite Your Marketing" Podcast! I’m your host, Beverly Cornell, founder and growth strategist at BC & Associates Marketing. In today's episode, we're diving into a critical topic for service-based business owners: the biggest marketing mistake you're likely making. This episode is packed with insights you…
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The Branding Best Practices You Need to Know! With Beverly Cornell
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13:38Send us a text Welcome back to the Spark & Ignite Your Marketing Podcast! In this episode, host Beverly Cornell explores the art of building a brand that truly stands out in 2024. Whether you're just starting or looking to refine your existing brand, this episode is packed with insights and actionable tips to help your service-based business connec…
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Top 5 Social Media Trends Service-Based Businesses Can't Ignore in 2024 with Beverly Cornell
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4:46Send us a text Welcome back to the Spark and Ignite Your Marketing Podcast! In this episode, your host Beverly Cornell dives into the top five social media trends service-based businesses absolutely cannot ignore in 2024. Whether you run a dental practice, a candle-making store, a doggy daycare, a holistic vet, or a chiropractic office, these trend…
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Achieve SEO Success: Mastering 2024's Top Trends with Beverly Cornell
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9:02Send us a text Join Beverly Cornell in this episode of the Spark & Ignite Your Marketing Podcast as she talks about the future of SEO and what's changing in 2024. SEO is an ever-evolving field, and staying on top of the latest trends is crucial for maintaining your online presence. Whether you're a seasoned marketer or new to the game, this episode…
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AI in Marketing 2024: Transforming Service-Based Businesses with Beverly Cornell
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5:06Send us a text Welcome to another episode of Spark & Ignite Your Marketing. In this episode, Beverly talks about the exciting world of AI and its impact on marketing for service-based businesses in 2024. AI, once seen as a futuristic concept, is now a transformative force that's revolutionizing how businesses operate and connect with their customer…
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Avoid These Common Marketing Mistakes in 2024 with Beverly Cornell
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7:55Send us a text Welcome to the latest episode of the Spark & Ignite Your Marketing Podcast, hosted by Beverly Cornell. Today, we're diving into a crucial topic: avoiding common marketing mistakes in 2024. Whether you're in health and wellness, the pet industry, or tech, these insights will help you sidestep the pitfalls many businesses encounter. Gr…
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Discover How to Craft Your Unique Brand Identity with Beverly Cornell
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5:35Send us a text This video is a treasure trove of practical advice, tailored for small business entrepreneurs who are ready to redefine their marketing strategies and drive significant business growth. Over the next few minutes, you'll discover how to tap into the core elements that make your business unique, how to craft a compelling vision for the…
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Rediscover Your Entrepreneurial Why: Embrace Boldness and Ignite Your Passion
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3:55Send us a text In this powerful episode of Spark & Ignite Your Marketing, Beverly Cornell takes you on a journey to rediscover the core of your entrepreneurial spirit. Whether you're just starting out or need a fresh perspective, this episode is packed with strategies and insights to help you find your 'why' and embrace boldness in your business en…
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7 Minutes to Mastering Content Marketing: Strategic Tips with Beverly Cornell
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7:29Send us a text In this solo episode of Spark & Ignite Your Marketing, recorded during our conversation with Kelly Clement the founder of Watermelon Math, Beverly dives into the essentials of content marketing and offers practical advice for small business entrepreneurs. When executed strategically, content marketing can significantly enhance market…
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Season 3 - Spark & Ignite Your Marketing
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0:41Send us a text Thank you for following along with us on this journey! Please enjoy season 3 of the Spark & Ignite Your Marketing Podcast. Support the showبقلم Beverly Cornell
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80% Energy, 20% Strategy: How to Build a Business on Your Terms with Megan Camille Part 2
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29:04Send us a text Check Part 1 Here! In Part 2 of this powerful conversation on Spark and Ignite Your Marketing, Beverly and Megan Camille dive even deeper into the magic of intuition, alignment, and business success. Megan shares how to break free from survival mode, the power of collaborative marketing, and why making decisions from expansion (not c…
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80% Energy, 20% Strategy: How to Build a Business on Your Terms with Megan Camille Part 1
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25:34Send us a text In this episode of Spark and Ignite Your Marketing, host Beverly Cornell chats with Megan Camille, a psychic and intuitive business consultant who's transformed her unique gifts into four thriving businesses. Megan shares how trusting her inner guidance led her to build four successful businesses, why energy matters more than tactics…
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The Business of Passion: Turning Worms, Sprouts, and Joy into Gold with Cathy Nesbitt
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41:57Send us a text Discover the enchanting world of Cathy Nesbitt, the founder of Cathy's Crawly Composters, Cathy's Sprouters, and Cathy's Laughter Club, in this transformative episode of Spark and Ignite Your Marketing. Cathy shares her journey as an “accidental entrepreneur,” tackling global issues like food waste and mental health with her trifecta…
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Navigating Challenges with Confidence with Kyle Coon
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35:45Send us a text In this episode of Spark and Ignite Your Marketing, Beverly Cornell welcomes Paralympian, speaker, and author Kyle Coon to uncover the transformative power of communication. From climbing rock walls to competing in the Paralympic Games, Kyle shares his inspiring journey of overcoming obstacles and mastering the art of impactful conve…
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Passion, Patience, and Persistence: Lessons from the Clean Lots Success Story with Brian Winch
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30:48Send us a text Discover how simplicity and perseverance turned into a thriving business. In this Spark and Ignite Your Marketing episode, host Beverly Cornell chats with Brian Winch, the founder of Winch Enterprises and author of Clean Lots, America’s Simplest Business. Learn how Brian transformed his father’s litter cleanup idea into a scalable bu…
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Building Authentic Connections To Transform your Business with Michael Forman
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32:41Send us a text In this episode of Spark and Ignite Your Marketing, host Beverly Cornell dives into the magic of face-to-face networking with Michael Forman, author of Networking Unleashed. Discover actionable tips to navigate networking events, build genuine relationships, and unlock your business's potential. Whether you're an introvert or a seaso…
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From Philly to Costa Rica: How One Entrepreneur Built a Culture of Connection with Richard Blank
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35:23Send us a text In this enchanting episode of Spark and Ignite Your Marketing, host Beverly Cornell sits down with Richard Blank, CEO of Costa Rica’s Call Center. Richard’s story is one of bold moves and building a business that thrives on empathy, gamification, and yes—pinball machines. Richard shares his secrets to igniting employee engagement and…
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Courage, Creativity, and Clarity in Entrepreneurship with Saskhia Menendez
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38:52Send us a text In this heartfelt Spark & Ignite Your Marketing episode, Beverly Cornell interviews Saskhia Menendez, a transformative voice in the music industry for underrepresented communities. From navigating personal and professional barriers to blazing new trails for inclusivity, Saskhia shares her entrepreneurial spirit, resilience, and the l…
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Build Trust and Scale Your Niche Business When Everyone’s Skeptical with Roberto Capodieci
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40:57Send us a text Do people misunderstand your business or doubt your niche idea? You’re not alone. In this week’s episode of the Spark and Ignite Your Marketing Podcast, we sit down with Roberto Capodieci, the innovative mind behind SimFly, an ethical "play-to-earn" platform for flight simulation enthusiasts. If you’ve ever felt like your audience do…
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Building Communities and Thriving Through Podcasting with Jennifer Henczel
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38:38Send us a text In this week’s episode of Spark & Ignite Your Marketing, Jennifer Henczel shares her inspiring story of resilience, reinvention, and the power of community. What happens when life throws you a curveball that shifts your perspective forever? Jennifer Henczel, award-winning entrepreneur and founder of the Women in Podcasting Network, s…
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Money, Mindset, and Magic: A Healthy Relationship with Your Business with Michelle Cooper
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44:46Send us a text In this episode of Spark It Ignite Your Marketing, we sit down with Michelle Cooper, the powerhouse behind Alchemy Accounting and Bookkeeping. Michelle shares her incredible journey from corporate finance to building a million-dollar business that transforms entrepreneurs’ relationships with money. With over 14 years of experience, s…
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How Simplifying Your Marketing Drives Big Results with Chirag Nijjer Part 2
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28:29Send us a text Listen to Part 1! Can focusing on one clear message change everything for your business? In Part 2 of this conversation with Chirag Nijjer, Beverly Cornell explores the art of customer journey mapping and how simplifying your marketing strategy can create exponential growth. Chirag shares real-world examples of how clarity in brandin…
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How Simplifying Your Marketing Drives Big Results with Chirag Nijjer Part 1
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28:51Send us a text Does your marketing feel chaotic? In this Part 1 episode of Spark & Ignite Your Marketing, Beverly Cornell dives into the art of simplifying marketing strategies with Chirag Niger, a renowned speaker and advisor at Google. Chirag shares his journey from growing up in a family business to becoming a thought leader in marketing clarity…
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How to Turn a Creative Passion into Profit with Tonya Cross
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40:30Send us a text In this Spark & Ignite Your Marketing, host Beverly Cornell chats with Tonya Cross, pharmacist-turned-entrepreneur and founder of Accented Glory. Tonya reveals her biggest “light bulb” moments, how she markets with purpose, and the importance of staying aligned with your true calling. From practical tips on finding your audience and …
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Building Confidence as an Entrepreneur: Skills for Success with Susan Negen Part 2
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27:26Send us a text Listen to Part 1 In Part 2 of Spark & Ignite Your Marketing with retail expert Susan Negen, co-founder of WhizBang Retail Training, we explore the surprising strategies that fuel sustainable growth. From launching a ‘Retail-a-thon’ livestream long before live video was popular to navigating the power of AI in everyday marketing, Susa…
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Building Confidence as an Entrepreneur: Skills for Success with Susan Negen Part 1
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27:21Send us a text In part 1 of our new episode of Spark and Ignite Your Marketing, Beverly Cornell talks with retail expert Susan Negen about the transformative power of confidence and vision in building a thriving business. Drawing from her journey with WhizBang Retail Training and two decades of retail experience at top brands like Bloomingdale’s an…
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Setting Expectations for Success: Building a Loyal Client Base with Ralph Velasco
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41:39Send us a text In this Spark & Ignite Your Marketing episode, host Beverly Cornell dives deep into the entrepreneurial journey of Ralph Velasco, founder of Continental Drifter Experiences. Ralph shares how he transitioned from owning a restaurant to becoming a successful international tour leader by mastering one key element: setting clear expectat…
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Entrepreneurial Success Through Mortgage Note Investing with Nathan Turner
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24:27
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24:27Send us a text In this episode of Spark & Ignite Your Marketing, Beverly chats with Nathan Turner, founder of Earnest Investing LP. Nathan has built a thriving business by focusing on mortgage note investing, a powerful alternative to traditional real estate investments. Nathan shares how he navigated the 2008 financial crisis, the key strategies h…
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Breaking Down Mental Health Barriers for Entrepreneurs with Charlynn Ruan Part 2
32:19
32:19
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32:19Send us a text Wait! Did you catch part 1 already? If you haven't, listen it here: Part 1 In this episode of the Spark and Ignite Your Marketing podcast, host Beverly Cornell sits down with Dr. Charlynn Ruan, founder of Thrive Psychology Group, to explore how entrepreneurs can overcome the emotional and mental health challenges that come with build…
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Breaking Down Mental Health Barriers for Entrepreneurs with Charlynn Ruan Part 1
31:23
31:23
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31:23Send us a text Part 2 In this episode of the Spark and Ignite Your Marketing podcast, host Beverly Cornell sits down with Dr. Charlynn Ruan, founder of Thrive Psychology Group, to explore how entrepreneurs can overcome the emotional and mental health challenges that come with building and growing a business. Dr. Ruan shares valuable mental health i…
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Meditative Arts and Entrepreneurial Mindset with Jeff Patterson
41:34
41:34
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41:34Send us a text In this powerful episode of Spark and Ignite Your Marketing, host Beverly Cornell chats with Jeff Patterson, founder of The Yielding Warrior. Jeff reveals how meditation and Tai Chi can transform your business and life by reducing stress and increasing focus. Focus and Meditation Business With over 36 years of experience in meditativ…
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From Corporate to Franchise Success: How FranCoach is Helping Entrepreneurs with Tim Parmeter
44:21
44:21
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44:21Send us a text This week on Spark & Ignite Your Marketing, host Beverly Cornell talks with Tim Parmeter, founder and CEO of FranCoach, who shares how he went from an unplanned entrepreneurial journey to helping others take the leap into franchise ownership. If you've ever wondered whether franchising is right for you, Tim’s inspiring story and advi…
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