أفضل بودكاسات Haynes (2024)

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Summarizing the SOTR podcast on changes to the SEO Starter Guide with Gemini 33:03

3M ago33:03

33:03

Google is changing their SEO starter guide. They're removing a bunch of content. This episode has visuals. Watch on Youtube:https://youtu.be/we3n9NTeSAUIn this episode we talk about Google's Search off the Record Podcast and I'll share my thoughts on what is most important when it comes to ranking on Google today. We'll go through the latest Google…

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Let's Talk About Author Bios 37:18

3M ago37:18

37:18

This is an impromptu, unscripted episode with Dr. Marie Haynes, recorded because of a recent news headline from Search Engine Roundtable that said, "Google: Author Bylines Don't Help You Rank Better; Google Doesn't Check Credentials. Barry's article was prompted based on comments from Google's Search Liaison Danny Sullivan regarding yet another Ver…

1
Livia 27:43

4M ago27:43

27:43

Livia was the first Empress of Rome, a faithful wife, excellent friend and trusted advisor. So why is she still best known as a serial killer? Natalie is joined by guests Dr Emma Southon and Professor Llewelyn Morgan to discuss the life of Livia. Her marriage to the Emperor Augustus (Octavian) was a love-match. They were both married to other peopl…

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Athene 27:42

4M ago27:42

27:42

Athene is charismatic and bloodthirsty, goddess of wisdom, war and...handicrafts. Owl-eyed Athene is not interested in love, although she is very fond of the hero Odysseus and gives him a leg-up whenever she can. War is Athene's thing, the bloodier the better. She's perfectly happy to humiliate and degrade her enemies, including the feisty and tale…

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Gemini: The Most Profound Technological Shift in Our Lifetimes 20:29

4M ago20:29

20:29

In this episode, we dive deep into Google's revolutionary new language model, Gemini, destined to be the most impactful technological shift of our time. Host Dr. Marie Haynes unravels its capabilities, which extend beyond text to encompass images, video, and beyond.Discover how Gemini's potential to transform information access, problem-solving, an…

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Demeter 27:34

5M ago27:34

27:34

Natalie tells the powerful and painful story of Demeter's fight to get justice for her daughter Persephone. Hades conspires with his siblings Zeus and Gaia to abduct Persephone and force her to live with him in the underworld as his wife. Many versions of this story are sanitized for children but the original is not. It is clear that Persephone is …

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How AI gave me a business, took it away, and is now carving my future. 47:21

5M ago47:21

47:21

Oh boy, finally another podcast episode! This is an unscripted chatting episode where I share the story of what happened to my agency. It formed because of an understanding of AI - except I didn't know that at the time. Imagine my surprise when I realized that wait a second - Panda and Penguin - the Google algorithm shifts that made me obsess over …

1
Martial 27:29

5M ago27:29

27:29

Epigrams, jokes, highly-polished poems in praise of the emperor. Oh, and absolute filth. These are what made the name of the first-century Roman poet Martial. It has taken nearly two thousand years for Martial's work to be considered a fit subject for study by classicists. His poems to the emperor may have been as highly crafted as a Fabergé egg, b…

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Google's SGE Confirmed To Be The Future Of Search 27:49

9M ago27:49

27:49

Google has confirmed that SGE (Search Generative Experience) is not just an experiment, it is the future of search. Google's CEO Sundar Pichai said the SGE is "the next step in the journey" and also, "over time this will just be how search works."Here's what we know so far about the SGE, including screenshots of it in action.This is primarily a vid…

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How Google's Helpful Content System Has Radically Changed Search 53:06

9M ago53:06

53:06

In this long-awaited return episode of Search News, Dr. Marie Haynes explains how Google's helpful content system has radically changed search rankings.She provides background on her experience studying Google's algorithms for over 16 years, and how the company has shifted to relying more on AI systems like helpful content rather than just links an…

1
I’m Back 30:16

1+ y ago30:16

30:16

Reggie Haynes returns to talk about his new journey in life, racism, interracial dating, and more.--- Support this podcast: https://podcasters.spotify.com/pod/show/yrproductionstv-1/support

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Is your traffic down? Understanding the many recent Google AI related updates and changes. 16:20

1+ y ago16:20

16:20

We've had so many updates lately! It's almost impossible to know why your traffic is down. And for many sites traffic *is* down tremendously.In this episode I've discussed the craziness we've seen this year with Google updates. September Core Update. Helpful Content Update. Two spam updates...there are so many things that have happened!On top of th…

1
Charles Floate and Marie Haynes discuss breaking Google's guidelines, how PageRank has changed & AI 34:32

1+ y ago34:32

34:32

I interviewed Charles Floate, an SEO known for ranking websites in ways that go against Google's spam guidelines. We discussed PageRank and the importance of links in Google's algorithms. Charles revealed ways he's been able to manipulate Google's guidelines and succeed, though I don't condone such practices. Our chat helped me reform my thoughts o…

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What is E-A-T? Advanced discussion on E-A-T and answering subscriber questions 34:08

1+ y ago34:08

34:08

This week we learned from Google's HJ Kim that E-A-T is used for every single query searched on Google! In this episode Dr. Marie Haynes shares advanced information on how to assess E-A-T.Audience questions answered:Does E-A-T matter for tech blogs?Is being mentioned on a big news site good for E-A-T?Does adding expert reviewers help?How would an e…

1
Why did the October spam update crush so many sites? Important for all SEOs and website owners! 37:44

1+ y ago37:44

37:44

The October 2022 spam update had a massive impact on many sites. Many of these were "niche sites" - not overtly spammy, but still breaking Google's spam guidelines. With this update, it looks like Google's AI spam fighter - SpamBrain has gotten much better at finding unnatural links - links made for SEO purposes.This is an important listen, even if…

1
Analyzing the September Core Update - To recover, you may need to focus on "needs met" 27:23

1+ y ago27:23

27:23

The September Core update feels different to me! In this episode I share my thoughts after analyzing many pages that won and lost following this Google core update. The most important thing a site can work on if hit is ensuring that you are the best option to meet the immediate needs of the searcher. If we thoroughly understand the intent of search…

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What SEOs need to know about Google's Search On 2022 Event 17:21

1+ y ago17:21

17:21

SEO is changing so much! In this episode Marie shares what SEOs can learn from Google’s Search On 2022 event. Is Google going to replace Amazon as the place where people go to buy online? Google announced many changes coming to shopping. Many of the upcoming changes to search are going to make the life of SEOs difficult. If you want to stay on top …

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The September 2022 core update is live! How to assess impact in the early days of an update 35:48

1+ y ago35:48

35:48

The September 2022 Core update is live! The helpful content update has finished rolling out. In this episode we discuss:1) How the September Core Update and Helpful content updates may be related2) What to look for in early analytics data to see if you’ve been hit3) Google has told us specifically how to recover - It’s all about content and E-A-T4)…

1
Homer: The Odyssey 34:57

1+ y ago34:57

34:57

Natalie retells Homer's epic story in an extraordinary tour-de-force performance recorded in the BBC's Radio Theatre in Broadcasting House. The ancient original would most probably have been performed from memory, and Natalie does the same: twenty-four books in twenty-seven minutes. It's a story of homecoming. Odysseus returns from the Trojan War, …

1
Alan Kent from Google and Marie Haynes discuss tips for eCommerce and product review sites 53:00

1+ y ago53:00

53:00

In this special podcast episode Marie welcomes Alan Kent from Google. Alan is a developer advocate who currently works on communicating changes in regards to Google’s product reviews updates. The product reviews updates are discussed in detail. Alan also shares some very interesting thoughts on how machine learning is used by Google in this type of…

1
Lucretius 28:49

1+ y ago28:49

28:49

The poet Lucretius's major work is a six-book poem on epicurean philosophy and physics. Doesn’t sound exactly promising? But his contemporaries and poetic descendants RAVED about it, even Cicero, who is mean about everyone. Ovid says that ‘the verses of sublime Lucretius will die only on the day the world ends’. But the world nearly did end for his…

1
Spartan Women 28:57

1+ y ago28:57

28:57

Uniquely in the ancient world, women from Sparta had extraordinary rights and freedom. Relatively speaking. They were educated: they learnt to dance, sing, recite poetry and to keep fit, in a regime where physical beauty and feminine strength were prized. They were not expected to marry until they reached maturity, which meant fewer of them died in…

1
Google's "About this Result" gives us clues about improving E-A-T! 31:08

1+ y ago31:08

31:08

Google added more information to the "About this Result" information in the search results. Their wording on what they've added to this feature is very similar to some that is in the Quality Rater Guidelines. In this episode of Search News You Can Use, Marie discusses how we can possibly use this info to improve E-A-T.Links mentioned in this episod…

1
Pompeii 28:54

1+ y ago28:54

28:54

It seems that classical scholars are wrong about the date of the volcanic eruption that destroyed the ancient city of Pompeii almost two thousand years ago. It's taken a few ripe pomegranates and some squashed grapes, carbonised by pyroclastic flow, to change our minds about this UNESCO World Heritage Site. The eruption was definitely in the year 7…

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Five things I learned from Google's July Quality Raters' Guidelines Update 14:13

1+ y ago14:13

14:13

In this episode Dr. Marie Haynes discusses five interesting changes Google has made to the Search Quality Evaluator Guidelines, including some information from a new Google document about the raters and the work they do. We’ll learn more about what YMYL is and what Google is looking for in terms of E-A-T for the topics you write on.Links mentioned:…

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How Google's pros and cons SERP annotations are generated 24:13

1+ y ago24:13

24:13

In this episode Marie discusses the new “pros and cons” SERP annotations you may have seen. These are not produced by structured data! A new Google patent explains how n-grams, terms and phrases can be used to discover attributes about a product or entity and then show those right in the search resultsLinks mentioned in this episode:https://www.mar…

1
How our approach to analyzing traffic drops has changed with Alec Brownscombe 50:21

2y ago50:21

50:21

Marie welcomes MHC’s Technical Director, Alec Brownscombe, who also owns and operates the website Mapleleafshotstove.com. In this episode, Marie and Alec both discuss how MHC’s traffic drop assessments have evolved, reasons behind traffic drops, relevance, intent, machine learning, and more! This is an episode you don't want to miss.Newsletter epis…

1
Diagnosing a Drop in Google Traffic - Part 1 1:01:59

2y ago1:01:59

1:01:59

Has your Google traffic dropped? In this episode Marie goes into great detail describing how you can assess a decline in organic traffic. Your losses may be because of a Google update but there are many other reasons. Marie covers technical issues, core web vitals, competitor research and much more.In the next episode, two weeks from now we will go…

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Lily Ray and Marie Haynes Discuss the Early Impact of the May Core Update! 47:43

2y ago47:43

47:43

In this episode, Marie Haynes and Lily Ray both discuss the early impact of the May 2022 core update, advice for recovery, a little about how Google handles title tags, and more!Newsletter episode 238https://www.mariehaynes.com/newsletter/episode-238/Subscribe to the newsletter:https://www.mariehaynes.com/seo-newsletter/Links mentioned in this epis…

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How MHC Offers SEO to Clients, Discussions on Google Core Updates, and More 45:13

2y ago45:13

45:13

In this episode, Marie welcomes MHC’s director of products and services, Callum Scott. Callum has incredible knowledge of how Google’s algorithms work. In this episode, he and Marie discuss the following:- May 16-18 - unnamed Google update affecting a large number of affiliate sites.- How MHC’s site reviews developed over the years- How we help sit…

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Episode 4: The Pathway Home_ Duane Haynes Podcast _ Episode 4 14:32

2y ago14:32

14:32

Mr. Duane E. Haynes was born in Denver, Colorado to Jimmilee and Elmer Haynes II. Duane was born ten minutes after his twin brother, Darrell, one of five children. Duane's life changed when he took a life-threatening fall at the age of twelve. The accident left Duane in a coma for about three days. When Duane woke up, his personality changed. He re…

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Episode 3: The Pathway Home_ Duane Haynes Podcast _ Episode 3 17:26

2y ago17:26

17:26

In this episode, "The Pathway Home" Duane Haynes is a Poet writer and an author. In his first 2 episodes, he talks about his poetry, how he got started, finds God, and the nature of his book. In this episode, he will be talking about one poem in his book called Direction. Listen and God bless. His book "To Flourish: God is the Light We are its Spec…

1
Episode 2: The Pathway Home_ Duane Haynes Podcast _ Episode 2 13:36

2y ago13:36

13:36

Mr. Duane E. Haynes was born in Denver, Colorado to Jimmilee and Elmer Haynes II. Duane was born ten minutes after his twin brother, Darrell, one of five children. Duane's life changed when he took a life-threatening fall at the age of twelve. The accident left Duane in a coma for about three days. When Duane woke up, his personality changed. He re…

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Episode 1: To Flourish: God is the Light We are its Spectrum _ Duane Haynes Podcast _ Episode 1 13:46

2y ago13:46

13:46

Duane Haynes, the author of the book - "To Flourish: God is the Light We are its Spectrum" has started his Podcast. In this podcast, he talks about his book "To Flourish" which is positive and encouraging poetry for everyone. Poetry to encourage and give you a positive outlook on life. Listen and stay blessed His book "To Flourish: God is the Light…

1
Semantic SEO and E-A-T - with Olaf Kopp 1:01:13

2y ago1:01:13

1:01:13

In this episode, search professionals Olaf Kopp and Marie Haynes discuss the concept of Expertise, Authoritativeness, and Trustworthiness in Google’s algorithms in great detail. You’ll learn what E-A-T is and how Google likely uses E-A-T in their algorithms including information on entities, the knowledge graph, the knowledge vault, and more.At the…

1
What is Semantic Search? 39:05

2y ago39:05

39:05

In this episode, Marie shares her thoughts on semantic search. Semantic search is search that’s based on understanding the meaning of words and the connections between them. In 2013, the Hummingbird algorithm made it possible for Google to expand their semantic search capabilities. With each new advancement in AI and NLP, they get a little closer. …

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Glenn Gabe & Marie Haynes Discuss Google Core Algorithm Updates, Traffic Drops and Much More 56:59

2y ago56:59

56:59

In this special episode of Search News You Can Use, we welcome Glenn Gabe to the show! Glenn has been assessing traffic drops in websites for many years. He and Marie discuss the types of issues that can cause a site to see traffic drops in conjunction with a Google core update. Glenn breaks these down into three areas:Relevancy adjustmentsIntent s…

1
Google’s Newest Product Reviews update and Google’s use of Entities in Search 32:24

2y ago32:24

32:24

In this episode Marie shares information on how Google’s Hummingbird algorithm dramatically changed search to rely less on PageRank as their algorithms learned how to make use of entities. Understanding Google’s use of entities in their algorithms can help us improve E-A-T. More importantly, understanding how Google uses AI to extract entities from…

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Google’s MUM Technology, “Things to Know” SERP Feature and an SEO Website Review 1:00:20

2y ago1:00:20

1:00:20

In this episode we talk about the latest news on Google’s MUM technology. The “Things to Know” SERP feature has been seen live. It is not yet MUM powered, but soon will be. Marie also does a website review for a small business website offering pressure washing. She shares how small business owners who want to work on SEO can do keyword research, us…

1
What are toxic links? 22:23

2y ago22:23

22:23

In this episode, Marie discusses the idea of “toxic links” and whether they have the ability to hurt your site’s organic traffic.Discussed in this episode:What are toxic links?Semrush’s toxic links report: “Your risk of penalty is increasing”Google’s documentation on link schemesUnnatural links created by using automated tools to do spam comments, …

1
Dawn Anderson & Marie Discuss Google’s use of AI including BERT, RankBrain, Neural Matching & MUM 1:08:16

2y ago1:08:16

1:08:16

In this special episode of Search News You Can Use, Dr. Marie Haynes speaks with Dawn Anderson about Google’s use of AI in search including BERT, RankBrain, Neural Matching and MUM. A lot has changed in Google’s algorithms. PageRank is still important when it comes to ranking, but as Google advances in language understanding, there is much more to …

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Lily Ray & Marie Discuss Google’s Biggest Winners/Losers, Product Reviews, Title Tag Rewrites & More 48:08

2y ago48:08

48:08

In this special episode of Search News You Can Use, Marie interviews Lily Ray of Amsive Digital over Zoom. Topics discussed include:- Lily’s articles on the winning and losing sites in Google’s 2021 updates- Some sites affected by Product Reviews update don’t review products- Manual actions for Discover and News sites and what they can tell us abou…

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What is Your Money or Your Life (YMYL) and does it matter to SEOs? 37:26

2y ago37:26

37:26

What is YMYL, and does it matter to SEOS? In this episode, Dr. Marie Haynes discusses how Google’s Quality Rater Guidelines and other documentation describe the term YMYL. She shares example websites discussed in the QRG and why they should or should not be considered YMYL. While the QRG do not replicate Google’s algorithms, they show us what Googl…

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SEO Strategies to Focus on in 2022 33:53

2+ y ago33:53

33:53

In this episode Marie discusses what SEO’s should focus on in the new year including - better serving user intent, EAT, getting content indexed, core web vitals, technical SEO changes that can move the needle, web 3.0, link building, MUM and other Google advancements.This episode corresponds with newsletter episode 216:https://www.mariehaynes.com/n…

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2021 Year End Recap, Google's Product Reviews Update and the Vicinity Local Search Update 32:32

2+ y ago32:32

32:32

In this episode Marie recaps a year of algorithm updates giving her thoughts on how Google's algorithms have changed. She discusses how Google may be using machine learning, MUM and other methods to improve their results. Also discussed are Google's most recent algorithm updates - the local "vicinity" update and the newest product reviews update. T…

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Investigating Google’s November Core and December Product Reviews Algorithm Updates 36:31

2+ y ago36:31

36:31

The podcast is back! In this episode Marie digs into what she is seeing in the wake up the November core and the December product reviews updates. She shares specific examples of the types of content that is performing well from her own website as well as discusses what others in the industry are seeing. This episode corresponds with newsletter epi…

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Details on Google’s June Core Update, Page Experience Update and SEO Q&A - Ep. 188 31:56

3y ago31:56

31:56

In this episode Marie discusses what SEO experts are saying about the June 2021 core update and a little about the page experience update as well. She shares specific examples of the types of content that performed well with this update and quotes from the Quality Raters Guidelines that help explain those changes.Links mentioned in this episode:Goo…

1
Clytemnestra 27:29

3y ago27:29

27:29

"Rock star classicist" and reformed stand-up Natalie Haynes is obsessed with the ancient world. In these series she explores (historical and mythological) lives from ancient Rome and Greece that still have resonance today. They are hilarious and tragic, mystifying, revelatory. And they always tell us more about ourselves now than seems possible of …

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June 2021 Core Algorithm Update Announced, Discussing Needs Met and More SEO News - Ep. 186 33:53

3y ago33:53

33:53

Google has just announced a core update is live! In this episode Marie shares what we know so far about the June 2021 core update, and also the pre-announced July core update. She discusses how Needs Met is described in the Quality Raters Guidelines and how we can advise clients on creating content that fully meets the needs of searchers.Google’s b…

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Significant Algorithmic Turbulence, Meeting Users Expectations and More SEO News - Ep. 185 27:43

3y ago27:43

27:43

Links mentioned in this episode:What the Quality Raters’ Guidelines say about scientific consensushttps://www.mariehaynes.com/resources/scientific-consensus/MHC’s White-paper with practical advice to help sites better align with scientific consensus in Google’s eyeshttps://www.mariehaynes.com/product/scientific-consensus-whitepaper/MHC’s advice on …

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