Nouveau podcast unique en son genre qui mélange le meilleur de Burger Quizz, la crème des startups de l’Ouest et l'impertinence de Naddymess. Le concept ? Une équipe de champions des startups et de la tech, les résidents de l’émission, affronte chaque mois une équipe adverse composée de 3 membres d’une même startup dans un jeu de questions réponses complètement délirant mais pas tant que ça non plus. Rejoins nous sur les réseaux sociaux pour découvrir les coulisses du podcast: https://www.in ...
…
continue reading
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
…
continue reading
3 konkrete Marketing-, Tech- und Business Hacks zum Umsetzen geteilt von den Growth Hackern Hendrik Lennarz und Bastian Willers, sowie ihren Gästen. Unseren 3 Podcast Formate sind: 1. #askmeanything: Wir stellen deine und unsere brennendsten Fragen direkt an Expert:innen aus der Growth, Marketing- und Digitalszene 2. Unlock Weekly: Wöchentlich 3 neue, exklusive Hacks aus unseren echten Growth Projekten 3. growth:unlocked: Die erfolgreichsten Growth Hacks der Welt im Detail analysiert und erk ...
…
continue reading
From Ultra Consultants, the leading Digital Transformation business consulting firm for manufacturers and distributors, Ultra Transformation is our weekly podcast that shares business tips, interviews with industry leaders, case studies, software comparisons, and practical ways for companies to accelerate their growth. Designed for CIOs and CTOs on the verge of Business Transformation projects to Operations and HR leaders looking to maximize their efficiencies - Ultra Transformation brings s ...
…
continue reading
1
Mobilizing The C-Suite To Embrace Personalization Across The Entire Organization
4:58
4:58
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
4:58
Executive Advisor & Fellow at Harvard Business School, David Edelman, delves into mobilizing the C-suite to embrace personalization across the entire organization. By leveraging personalization strategies, businesses can enhance customer experiences and drive growth. Edelman's insights shed light on the importance of aligning leadership with person…
…
continue reading
Executive Advisor & Fellow at Harvard Business School, David Edelman, delves into the realm of AI personalization strategies in this episode. Unveiling the secret sauce behind AI personalization, David emphasizes the importance of leveraging technology to tailor customer experiences effectively. By exploring the intricacies of AI-driven personaliza…
…
continue reading
Executive Advisor & Fellow at Harvard Business School, David Edelman, delves into the realm of AI personalization and its impact on improving ROI. Exploring the significance of leveraging artificial intelligence for personalized marketing strategies, David sheds light on how tailored approaches can enhance return on investment. Discover how AI pers…
…
continue reading
Executive Advisor & Fellow at Harvard Business School, David Edelman, delves into the history of personalization. Exploring the evolution of personalized marketing strategies, David emphasizes the importance of understanding customer needs and tailoring experiences to drive business success. Drawing on his expertise, he sheds light on the significa…
…
continue reading
1
The Power Of Financial Media Networks
19:51
19:51
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
19:51
President Tom Burgess from Snippmedia, a global marketing solutions company specializing in disruptive engagement solutions, delves into the power of financial media networks. Discover how engaging with perceived competitors can enhance your marketing strategy by understanding the competitive landscape and defining your brand differentiators. Explo…
…
continue reading
President Tom Burgess from Snippmedia, a global marketing solutions company specializing in fostering brand relationships through disruptive engagement solutions, delves into the secrets of CPG marketing success. Discover how understanding competitive intelligence and engaging with perceived competitors can enhance your marketing strategies. Learn …
…
continue reading
1
Why Programmatic Buying Dominates CTV
19:18
19:18
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
19:18
Associate Vice President of North America at Lemma, Angelina Marmorato, delves into the dominance of programmatic buying in CTV. Discover how Lemma, a leading omnichannel SSP, revolutionizes supply curation for emerging formats with a privacy-first approach and dynamic creative. Explore how Lemma empowers agencies and brands with unprecedented cont…
…
continue reading
1
The Rise Of Linear Streaming & What It Means
14:34
14:34
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
14:34
Associate Vice President of North America at Lemma, Angelina Marmorato, from Lemma, a leading omnichannel Supply-Side Platform (SSP), delves into the rise of linear streaming and its implications. She discusses how Lemma's privacy-first approach and dynamic creative solutions cater to diverse audiences through CTV and OTT channels, ensuring relevan…
…
continue reading
Learning & Video Ambassador at TechSmith, Matt Pierce, discusses tips for creating engaging videos. In this episode, Matt discusses his perspectives on: leveraging audience research for content creation strategies, impact of audience preferences on marketing campaigns, key findings from the study on audience preferences, adapting strategies to meet…
…
continue reading
Learning & Video Ambassador at TechSmith, Matt Pierce, delves into the intricacies of modern video editing tools and making technology accessible for novice creators. In this episode, Matt shares his perspectives on the importance of understanding audience preferences for creators. He also explores the evolving role of video content in engaging aud…
…
continue reading
Head of Global Innovation at ServiceNow, Inc., Brian Solis, delves into the importance of infusing digital warmth into business strategies. By focusing on creating genuine connections in the digital realm, companies can enhance customer experiences and foster stronger relationships. Explore how incorporating digital warmth can revolutionize enterpr…
…
continue reading
1
What Today’s Marketing Leaders Are Missing
15:33
15:33
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
15:33
Brian Solis, head of global innovation at ServiceNow, delves into the rapid acceleration of technology and its implications on leadership, mindsets, and frameworks. Explore how generative AI stands as a major disruption, necessitating a shift towards innovation rather than mere adaptation. Brian also highlights the importance of empathy in marketin…
…
continue reading
Founder & CEO of Harkey Group, Scott Harkey, delves into the intricacies of finding your niche market. Discover how identifying and targeting a specific market segment can lead to more effective marketing strategies and better business outcomes. Gain insights into the importance of niche marketing and how it can set your business apart in a competi…
…
continue reading
Founder and CEO of THE HARKEY GROUP, Scott Harkey, delves into the art and science behind billboards. Discover how this full-service, integrated marketing organization navigates the dynamic needs of its clients with a consumer-centric, performance-focused approach. Gain insights into the creative inspiration and award-winning strategies that drive …
…
continue reading
1
Why AI In GTM Presents Massive Opportunities
16:19
16:19
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
16:19
Co-founder & CEO Daniel Saks from Landbase, a leading agentic AI platform for go-to-market strategies, delves into the vast opportunities presented by AI in GTM. Discover how Landbase's GTM-1 Omni suite, powered by specialized AI models, streamlines sales and marketing workflows to enhance lead generation and conversion at scale. Explore the vision…
…
continue reading
1
How Agentic AI Will Transform Sales & Marketing
17:18
17:18
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
17:18
Co-founder & CEO of Landbase, Daniel Saks, delves into the transformative impact of Agentic AI on sales and marketing strategies. Discover how Landbase, the world’s first agentic AI platform, revolutionizes go-to-market processes with its GTM-1 Omni suite. Gain insights from Daniel Saks on leveraging AI to automate, unify, and optimize sales and ma…
…
continue reading
1
Transitioning To A 1st-Party Data Plan
18:38
18:38
التشغيل لاحقا
التشغيل لاحقا
قوائم
إعجاب
احب
18:38
CEO and Co-Founder Chris Sell from GrowthLoop, a leading composable customer data platform (CDP), discusses transitioning to a 1st-party data plan. Learn how GrowthLoop empowers marketers to build dynamic audience segments, orchestrate cross-channel journeys, and evaluate campaign performance through its advanced data cloud. Seamlessly integrating …
…
continue reading