Ever wonder how many hours you spend weeding, transplanting, harvesting, washing buckets, or doing general tasks on the farm…and if it’s even contributing to your bottom line? In this episode I’m sitting down to analyze my employees' hours on the farm, discussing what we spend the majority of our time on, what we can get more efficient at, and what…

Do you ever feel like you just flounder your way through your growing seasons, without actionable plans or concrete numbers to shoot for in terms of your sales, or profit margins? Or perhaps your crop plan goes out the window after several weeks of seed starting like a crazy person. If you want to find a better way to plan out your season - this ep…

Curious about what flowers you’re making the most money on, and which ones the least? Understanding your numbers is crucial for building a profitable business. This episode delves into the 2024 numbers on Trademarks Flower Farm to give you insight into the operations of a small-scale flower farm. In this episode, Jenny discusses the profitability o…

There are a lot of things to ask yourself to figure out if an online flower farming course is right for you. A lot of online courses can have a big investment, and you need to make sure it’s one that’s going to pay off. In this episode, Jenny goes over different aspects of flower farming online courses to consider for your individual needs, and to …

Are you one of those people who thinks that earning six figures from a small-scale flower farm is actually impossible? THINK AGAIN. Jennifer Kouvant of Six Dutchess Farm did just that after taking the Six Figure Flower Farming workshop with me. She said: This was the BEST farm workshop ever! And truly the best investment since we ended up using all…

Do you feel like you are ready to take your flower business to the next level in the next year, but aren’t exactly sure what to take action on in order to make that happen? Or perhaps you feel like you are starting to get a little momentum, but you know you are capable of doing so much more more, but you’re just not sure what to focus on to reach y…

Customers cost a lot of money and effort to get. If that’s the case, how do you keep the customers you already have coming back for more? And what if you want to do it all with your spouse by your side? In this episode, Jenny interviews this Six Figure Flower Farming online course student Heather and John Durkel of Brook and Blossom Farm. Heather a…

Which is more effective now: social media or email marketing? If you’ve ever heard someone say that you NEED an email list to help grow your business, but you’re doubtful about whether that’s true or not… listen up. In this episode I’m outlining why people say that you should have an email list, statistics about this particular marketing technique …

Unsure how to market your flower business and put yourself out there (even if you are an introvert)? If so, this episode is for you! In this episode, Jenny interviews six figure flower farming online course student Kate Guth of Acher n’ bliss talk about how Kate was able to book 29 weddings her FIRST YEAR, get published in a major floral magazine, …

Have you ever secretly wondered what “marketing” means? Or wondered how to actually, physically “market” your business in ways that truly work? In this episode, Jenny shares 3 concrete ways you can market your flower business to get known, get more customers, and grow your flower farm. These 3 marketing methods are simple, but wildly effective and …

Taking a side-hustle and transitioning to full time on the farm can be a scary decision to make, regardless if you feel ready or not. In this episode, I’m sharing 5 things I did before I quit my 9-5 job to farm full time, and how it helped make the decision to quit easier. I also share a life-changing writing exercise that opened my eyes up to all …

Do you have a system to ensure your business improves year after year? If not, you could be leaving yourself open to make costly mistakes again and fail. In this episode, I’m excited to share my step-by-step end-of-year annual business review process with you, so you can put your flower farm under a microscope and make a solid plan to avoid costly …

Do you ever dream of quitting your 9-5 and flower farming instead? (*we all raise our hands up REAL high*) If so, I’m excited for you to learn from my conversation with Brooke Palmer of Jenny Creek Flowers. Brooke took Jenny’s workshop, Six Figure Flower Farming in 2023, invested in her education, and was able to successfully scale her farm so she …

Taking your flower farming hobby and turning it into an “official” business can be scary and intimidating if you don’t have any guidance. But never fear, I gotchu’! In this episode you’ll learn key considerations when making your business “official” in the eyes of the government and the IRS. We cover everything from business names and domains, to t…

Do you ever feel like you know NOTHING about running a business? Or you have questions about the “behind-the-scenes” stuff like finances and taxes? Or you’re clueless when it comes to knowing where to start, getting a good grasp on start up expenses, or how to define your business model? (we’ve all been there.) If you find yourself nodding your hea…

Do you feel unsure about how to build a loyal customer base of raving fans? If so, you’re not alone! This episode will help. In this episode, Jenny Marks of Trademark Farmer discusses how to clearly define your ideal customer, analyze what they want and where they are, how to find them, and how to genuinely connect with them in order to build a cus…

Find yourself overwhelmed and thinking you could be working a lot more efficiently? ...and earning more because of it? Join Jenny and Julia Keel from Fullkeel Farm during this episode, where they chat about: -Making data-driven decisions to decide which crops to grow based on revenue per square foot -The importance of knowing your numbers and makin…

If you find yourself feeling overwhelmed, with never enough time to complete tasks, and are also building your farm on a shoe-string budget… There are ways to find relief! In this episode, Jenny Marks of Trademark Farmer discusses how to make your farm more efficient, gives specific examples of ways she has streamlined her farm to earn more money a…

Jenny interviews Anna Jane Kocon of Little State Flower Co. They chat about growing and selling flower year round, tracking crop expenses, employees, and more. Follow Anna Jane on instagram @littlestateflowerco Find her at www.littlestateflowerco.com Did you learn anything valuable from this podcast? Leave us a review on apple podcasts! Follow Jenn…

Farmers should not be left in the stone age when it comes to technology! We need to embrace the current world we live in and use technology to our advantage in order to build a profitable, successful flower farm. In this episode, Jenny Marks of Trademark Farmer discusses how switching pen and paper for iphone apps and software has helped her build …

Are you in the beginning stages of your flower farm and desperately want to start off on the right foot? In this episode, Jenny Marks of Trademark Farmer interviews 3rd year flower farmer Alex Peschell of Coram Deo Farm about how she’s building a profitable business from the start. Jenny and Alex chat about starting a flower farm from scratch, grow…

Ever experience a dip in your sales and wonder what to do about it? Or perhaps you want to be prepared in case that ever happens to you in the future. Fear not, we have some strategies for you. In this episode, Jenny Marks of Trademark Farmer discusses three pricing strategies you can use on your farm to boost your overall revenue right now (withou…

Niki Irving of flourish flower farm takes us on her flower farming journey, from early beginnings on leased land, to changes in her business vision down the road. She talks about about what it takes to build a successful flower farm from the ground up. Find Niki at: www.flourishflowerfarm.com https://www.instagram.com/flourishflowerfarm…

If you have a flower farm (or are just starting a flower farm) and you want to be SMART with your money, and not waste it on silly things that don’t matter, this episode is for you! Today I’m talking all about how to know where to invest in your business, in order to maximize your results and reach your goals faster. Hint: One of the investments I …

I interview Coseytown Flowers founder, LeeAnn Huber, as we chat about finding a niche, creating new products, and balancing motherhood, family and business. Follow Coseytown flowers at www.coseytownflowers.com.بقلم Jenny Marks

Learn how we tweaked our growing practices to make tulips more profitable, and how you can do it, too.بقلم Jenny Marks

I interview Fran Parrish of heirloom Soul Florals, and she teaches you all about getting found online using S.E.O. (search engine optimization), marketing your wedding business, and more! Give fran a follow at www.heirloomsoul.com and on instagram HERE!بقلم Jenny Marks

Visit www.trademarkfarmer.com for a free mini course!بقلم Jenny Marks

Find Helen at www.artemisflowerfarm.com and on instagram at https://www.instagram.com/artemisflowerfarm/?hl=en Visit www.trademarkfarmer.com for a free business mini course!بقلم Jenny Marks

Learn more or sign up for a free mini course at www.trademarkfarmer.comبقلم Jenny Marks

I interview Galena Berkompas of Micro Flower Farm and we chat about farming on a micro scale, finding what's profitable for your farm's unique situation, and creating an outstanding reputation through social media. Find Galena's website at: www.microflowerfarm.com Follow her on social media at: www.instagram.com/microflowerfarm Sign up for a free m…

Learn about the earning potential for small scale flower farmers and realistic profit margins as I give you a glimpse into my farm story. This episode is real, raw (vulnerable for me), and comes with a healthy dose of reality. Hosted by Jenny Marks, the face behind Trademark Farmer, a business education platform for small-scale flower growers. To l…

Welcome to the Six Figure Flower Farming Podcast, where we talk about small-scale flower farm business skills, money, marketing, business strategy, the TRUTH about being a farm entrepreneur, and more. Hosted by Jenny Marks, the face behind Trademark Farmer, a business education platform for small-scale flower growers. To learn more about effective …

Here are my top tips for increasing your following on Instagram and growing your cut flower farm.بقلم Roz Chandler

Why as flower farmers do we struggle with pricing? When we sell we don't take into account how we behave when we buy products and services. We buy on so much more than price. Roz Chandler recommends the book - Pricing For Profit by Peter Hill. Peter covers everything you need to know about developing a powerful pricing strategy for your flower farm…

Why do I need a podcast about cut flower farming? Roz Chandler started her flower farming business ten years ago. She will be covering strategy, marketing tactics, pricing, social media and upscaling your flower farm. No matter what point you’re at in your journey, this podcast will give you the information you need to grow your business. In this e…

The social media landscape is so crowded. So how do you start? Roz Chandler started her flower farming business ten years ago. She will be covering strategy, marketing tactics, pricing, social media and upscaling your flower farm. No matter what point you’re at in your journey, this podcast will give you the information you need to grow your busine…

Are you wondering what a content strategy is and why you need one? Roz Chandler started her flower farming business ten years ago. She will be covering strategy, marketing tactics, pricing, social media and upscaling your flower farm. No matter what point you’re at in your journey, this podcast will give you the information you need to grow your bu…

Tools? Do you mean my spade and fork? No. Roz doesn't mean the tools you use in farming but the tools she would recommend to run your cut flower farm business. And there are a lot of them. Roz Chandler started her flower farming business ten years ago. She will be covering strategy, marketing tactics, pricing, social media and upscaling your flower…

Why the need for a Facebook Group as well as a Facebook Business Page for your cut flower business? Roz Chandler started her flower farming business ten years ago. She will be covering strategy, marketing tactics, pricing, social media and upscaling your flower farm. No matter what point you’re at in your journey, this podcast will give you the inf…

How do you rank higher in Google? This is Part One of a series on this subject. Over the years this has become more and more important for cut flower businesses and something that a lot of people do not understand. Roz Chandler, an expert digital marketeer and flower farmer gives her advice on the foundations of SEO for your cut flower business. Sh…

So what’s this Google my Business all about? Roz Chandler, a digital marketing expert and flower farmer talks you through the easy-to-follow steps of setting your cut flower business up on Google Maps and highlights how important this is for your cut flower farm. This is important for your search engine optimisation and therefore Google rankings an…

So you want to go into business as a cut flower farmer? You have worked out the why and the brand messaging you would like. Now to the nitty-gritty. What legal structure is your cut flower farm business - is it a limited company, a sole trader, a social enterprise? Is it VAT registered and why? Have you thought of your marketing strategy? Who are t…

So why are you in a cut flower business? Roz Chandler started her flower farming business ten years ago. She will be covering strategy, marketing tactics, pricing, social media and upscaling your flower farm. No matter what point you’re at in your journey, this podcast will give you the information you need to grow your business. This episode explo…

Are you an ambitious flower farmer looking for hints and tips to grow your business? Roz Chandler started her flower farming business ten years ago. She will be covering strategy, marketing tactics, pricing, social media and upscaling your flower farm. No matter what point you’re at in your journey, this podcast will give you the information you ne…