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Emory University Marketing Professor Mike Lewis weighs in on sports analytics — the business side and the on-field side. What makes us different? An academic perspective. This podcast is going to be rigorous both in terms of theory and in terms of statistics.
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The Football Fanalytics Podcast

The Football Fanalytics Podcast

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The Football Fanalytics Podcast is the show where two football fans, Ryan Bailey (Senior Podcast Producer at Crowd Network) and Mark Carey (Data Analyst at The Athletic), combine their love of the game with their knowledge of football statistics and data analytics. Join us as we break down some of football’s key concepts, explore the ever-growing world of football analytics, and get the views from a whole host of guests across the game. With access to the Twenty3 Content Toolbox, we will als ...
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show series
 
In this podcast episode, Emory Marketing Professor Mike Lewis talks about the limited coverage of men's college basketball pre-March, its popularity spike during the NCAA tournament, and the fervent fandom it attracts as the premier event in sports. In this podcast episode, Emory Marketing Professor Mike Lewis discusses lack of men's college basket…
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This in-depth discussion covers a range of topics from the effects of Name, Image, and Likeness (NIL) changes on college sports to an analysis of political fandom impacting potential vice presidential picks for Donald Trump. The talk delves into how NIL has transformed college football and basketball, highlighting the revenue-sharing debates and th…
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In this installment of the Fanalytics podcast, Professor Mike Lewis from Emory University shares his insights on NFL free agency, focusing on the quarterback and running back sectors. He also delves into the shifting landscape of media attention surrounding men's and women's college basketball with March Madness on the horizon. Additionally, the po…
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This episode of the Fanalytics podcast, hosted by Mike Lewis and Doug Battle, navigates an array of topics across American sports. They delve into the NFL's marketing strategies, Caitlin Clark's rising stardom in women's basketball, and the hype surrounding her possible WNBA career. Discussions extend to college basketball's lack of clear male star…
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This episode of Fanalytics kicks off with a loot at the NFL off-season, particularly focusing on the story of Justin Fields. As the conversation shifts to the NFL Draft, Professor Lewis discusses the impact of viral videos on draft stock, media hype surrounding players like Drake Maye, and challenges in evaluating quarterback performance. Lewis als…
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Emory Marketing Professor Mike Lewis recaps the NBA All-Star Weekend, highlighting the biggest storylines from the Celebrity All-Star Game, Dunk Contest, Skills Challenge, 3 Point Contest, and NBA All Star Game. in doing so, Lewis takes a look at what's wrong with All Star Games and how the NBA can improve its product for viewers. Lewis also analyz…
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Tune in as Emory Professor Mike Lewis delves into the captivating narratives of Super Bowl XLVIII. From the Kansas City Chiefs solidifying their dynasty status to memorable advertisements and Kyle Shanahan's contentious overtime call, Lewis offers insightful analysis. We begin with an exploration of the NFL's record-breaking ratings, coupled with a…
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In this episode of Fanalytics, join Emory Marketing Professor Mike Lewis as he delves into the captivating world of Super Bowl LVIII's biggest stories and explores the enigmatic ability of global pop sensation Taylor Swift to hijack events. Professor Lewis kicks off the show by delving into Taylor Swift's prowess in taking over every event she atte…
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This week's podcast episode kicks off with a discussion of Sports Illustrated's sudden shutdown as Emory Marketing Professor Mike Lewis explores what factors have contributed to the once esteemed brand's downfall. While on the topic of downfalls, Professor Lewis discusses the Alabama Crimson Tide transfer portal fire sale that took place this week …
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Football coaches stole the limelight this week as Nick Saban's retirement, Bill Belichick's New England farewell, and Jim Harbaugh's potential NFL transition dominated headlines. With big names on the move and a plethora of franchises interviewing candidates, Emory Professor Mike Lewis took to the podcast to explore what data factors into a head co…
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Pat McAfee vs. ESPN. Aaron Rodgers vs. Jimmy Kimmel. Disney vs. Star Wars fans. These recent controversies in sports and pop culture are tied together by the rise of ideological capture in sports and entertainment. In this podcast episode, Emory Marketing Professor Mike Lewis questions Disney's apparent strategy of acquiring popular IPs with the in…
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Professor Lewis kicks off 2024 with a discussion on the new era of college football bowl games. This leads to a conversation on brand sponsorships in sports and the recent success of Kelloggs marketing integrations through the Pop Tarts Bowl, Cheez It Citrus Bowl, and Tony the Tiger Sun Bowl. While some argue that these games now lack meaning, Prof…
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In part two of a two-part podcast special, Emory Professor Mike Lewis recaps a few of 2023's most important sports events including a recent honorable mention in Tommy Devito's overnight rise to fame. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - m…
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In part one of a two-part podcast special, Emory Professor Mike Lewis several of 2023's most important sports events. The discussion covers topics such as the NBA In-Season Tournament, the impact of Name, Image, and Likeness (NIL) deals on college sports, player contracts, one noteworthy team relocation. MLB rule changes, Taylor Swift's unexpected …
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This podcast episode begins with a fascinating exploration of the gaming realm, focusing on the massive fanbase of Grand Theft Auto (GTA) following the release of the highly anticipated GTA6 trailer. Professor Lewis delves into the intricacies of the gaming community, examining the factors that contribute to the overwhelming popularity of the franc…
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In this podcast episode, Emory Marketing Professor Mike Lewis delves into the contentious decision by the College Football Playoff Committee to include Alabama over Florida State, sparking debates and controversy within the sports community. Shifting gears to the NBA, the discussion revolves around the challenges faced by the In-Season Tournament i…
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In this podcast episode, Professor Lewis carefully dissects how sports rivalries impact fandom, using Illinois-Northwestern, Georgia-Georgia Tech, Ohio State-Michigan, Alabama-Auburn, and Georgia-Alabama as compelling case studies. Drawing upon his expertise in marketing, Lewis unravels the psychological and emotional underpinnings that make these …
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This week's podcast focuses on league structure and its effect on sports fandom. We specifically discuss how boxing's organizational fragmentation negatively impacts the sport. We also explore how the advent of NIL has effected NCAA sports for better or worse in a breakdown of Angel Reese's recent departure from the reigning champion LSU women's ba…
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In this podcast episode, Professor Mike Lewis explores how NIL, draft rules, and changing media strategies have put women's college basketball on the map as men's college basketball loses its mass appeal. This podcast also features discussion on how the SEC could be left out of the College Football Playoff, rookie NFL QB performances, and more. Sen…
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This week's podcast features discussion on Michigan's scouting scandal, Alabama's inevitable College Football Playoff push, and the NBA's inaugural in-season tournament. We also discuss Victor Wembanyama's historical start as well as Travis Kelce's out-of-nowhere advertising success and Bob Knight's legacy. Send in a voice message: https://podcaste…
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In this week's podcast, Professor Mike Lewis focuses on the sports leagues that are struggling to cut through the noise amidst the busiest season of the sports calendar. Discussion revolves around Major League Baseball's dismal World Series viewership numbers, NCAA Men's Basketball's lack of star power, and boxing's long-gone heyday. Professor Lewi…
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Professor Lewis takes to the podcast to discuss Major League Baseball's struggles with the Gen Z market and what it would take to bring baseball back to its rightful place as America's pastime. This podcast also features discussion on Victor Wembanyama's NBA Preseason, NFL Week 7, the College Football Playoff picture, and much more. Watch/listen to…
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In this week's episode, Professor Lewis and Doug Battle talk the state of college football at the season's halfway point as well as some personal fandom stories that you won't want to miss. Check out more Fanalytics content at fandomanalytics.com. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is …
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It's the best time of the year for well-rounded sports fans as football, baseball, basketball, and hockey are all simultaneously underway! In this week's podcast, we discuss stories across the sports stratosphere as well as Taylor Swift's highjacking of football season. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike…
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This week's podcast features discussion on topics ranging from the NFL's gimmicky emphasis on Taylor Swift and Toy Story to the wild fandom stories observed across college football's fifth week. In this episode, Emory Professor Mike Lewis breaks down NFL quarterback performances, baseball's overlooked October, and fandom impact on the presidential …
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This week's episode features discussion of the collision of two top fandoms: NFL fans and Swifties. We also explore the week in sports as Coach Prime's Buffalos face their first loss, Justin Fields continues to struggle in the NFL, and the Miami Dolphins put up a historically dominant performance against Denver. Send in a voice message: https://pod…
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In the ever-evolving landscape of sports media, a new breed of influencers has emerged, reshaping the way we consume and engage with our favorite sports. In this episode of Fanalytics, we explore how the meteoric rise of sports personalities like Deion Sanders and Pat McAfee reflects an underlying shift in the sports media landscape. This episode a…
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This week's podcast features discussion on the NFL's opening week, Texas Longhorns fandom, and Disney's Ahsoka. EPISODE CHAPTERS (0:00:05) - NFL Quarterbacks and Fan Expectations(0:10:32) - Running Quarterbacks' Impact in Football(0:16:33) - Quarterback Strategies(0:29:53) - Alabama's Underachievement and Early Season College Football(0:33:07) - Te…
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Gear up football fans! Our latest episode will take you on a riveting journey through the electrifying world of college football - exploring the culture of fan devotion, the role of mascots, and the unfolding saga of Deon Sanders' arrival in Colorado. We also delve into the ripples of conference realignment and its potential implications on smaller…
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Join us as we dissect the implications of the recent incident involving the Spanish soccer president and analyze an overarching theme that has recurred yet again in women's sports.. This episode uncovers the shift in fandom focus from the sport to the exposed social issues, exploring the net effect on audiences worldwide. We also navigate the lands…
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Welcome to another exciting episode of the Fanalytics Podcast, brought to you by the Emory Marking Analytics Center. Listen in as we discuss how different generations view sports, the effects of marketing strategies on the fan experience, and how commercialization might be impacting fan loyalty. Plus, we throw in some nuggets about George Pickens' …
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This week's podcast features an analysis of rookie QBs after one week of preseason play, discussion on Michael Oher's lawsuit against the family that "adopted" him, and a look at a recent push to rename the Washington Commanders once again. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part …
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This week's podcast features discussion on Barbie fandom, Christopher Nolan Fandom, US soccer fandom, and the NFL RB market. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics conten…
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We conclude our countdown of the ⁠NFL's fan bases⁠ with an analysis of the top 5 fandoms in professional football. Watch/listen here: Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalyti…
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We continue our countdown of the ⁠NFL's top fan bases⁠ in this week's podcast, analyzing the San Francisco 49ers, Chicago Bears, New Orleans Saints, Denver Broncos, and Las Vegas Raiders fandoms. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making…
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We continue our countdown of the ⁠NFL's top fan bases⁠ in this week's podcast, analyzing the Kansas City Chiefs, New York Giants, Seattle Seahawks, Denver Broncos, and more. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world wi…
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We continue our countdown of the NFL's top fan bases in this week's podcast, analyzing fandoms across the league. Topics of discussion also include Baby Gronk and the Denver Nuggets' 2023 NBA Finals celebration. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast …
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We continue our countdown of the NFL's top fan bases in this week's podcast, analyzing fandoms across the league. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandom…
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Emory Marketing Professor Mike Lewis breaks down the 5 worst NFL fanbases according to data in this week's podcast. This episode also features discussion of Games 1 and 2 of the NBA Finals as well as the Ted Lasso season finale. Check out the full 2023 NFL Fandom Rankings and Methodology at fandomanalytics.com. Send in a voice message: https://podc…
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This week's episode features discussion of the least predictable NBA Playoffs in recent memory and what keeps sports fans locked into Ted Lasso's third season. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholar…
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In this week's podcast, we discuss the 2023 NBA Conference Finals as the Miami Heat and Denver Nuggets each seek to make history in their own ways. We also discuss Victor Wembanyama's fit in San Antonio with Gregg Popovich, LeBron's fourth quarter struggles these Playoffs, and what a Heat-Nuggets Finals could mean for NBA fandoms. In the show's ent…
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This week's episode is full of recent happenings in sports and entertainment that made us go... "huh?" We discuss Martha Stewart's SI cover, IMG Academy's $1.25 billion sale to a Chinese private equity firm, and Ja Morant's gun troubles from a marketing perspective. We also continue our discussion of the NBA Playoffs, bringing back our Fan of the W…
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In this week's episode, we discuss what has driven Formula 1's surge in fandom. We then continue our look at the 2023 NBA Playoffs and make predictions for how the remainder of the NBA's postseason story unfolds. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast…
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This week's podcast features discussion of Will Levis's predictable NFL Draft fall, the Philadelphia Eagles' SEC bias, and the NBA's wide-open Playoffs. Check out more Fanalytics content at fandomanalytics.com. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast n…
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In this episode, Professor Lewis assesses what cognitive biases come into play during every NFL Draft while making his own predictions for Thursday's first round. But first, Professor Lewis reviews the first round of the NBA Playoffs. In the show's final segment, Mike breaks down NFC West QB storylines featuring Matthew Stafford, Brock Purdy, Trey …
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Emory Marketing Professor Mike Lewis opens with discussion on 2023 NBA Playoff storylines. He then breaks down how Jalen Hurts reset the NFL QB market and explains why the market resets every offseason. And in the show's main section, Mike breaks down quarterback storylines from each NFC South team - ultimately making his prediction for the divisio…
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In this podcast, Emory Marketing Professor Mike Lewis discusses how culture wars impact fandoms in sports and entertainment. Lewis defines culture wars as the conflicts that arise when different groups have opposing views on cultural values, norms, and beliefs. Professor Lewis notes that these conflicts can seep into the products that fans are pass…
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We always want to be entertained at every football match we watch, but are there certain kick-off times where you get more value than others? In Episode 73, we looked at the way in which fixture scheduling can influence how many goals, penalties, and red cards you might see in the Premier League. Do Sunday afternoons offer more entertainment than S…
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The NCAA Women's Basketball Tournament stole March's thunder. We begin this podcast with a discussion on how the Caitlin Clark vs. Angel Reese rivalry accomplished this. We then continue our discussion on NFL offseason QB storylines with a look at Aaron Rodgers, Kirk Cousins, Justin Fields, Jared Goff, and the AFC North. Send in a voice message: ht…
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The Football Fanalytics Podcast is bringing you a brand new feature... Hard Cold Facts! It's the currency we deal in... well, Mark does. Ryan is more of an 'Expected Vibes' sort of guy. These will be shorter episodes, where we will delve into the goings on around the footballing world, whilst serving up some stats, questions and topical musings for…
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