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Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

Megan Wisdom | Copywriter, Email Metrics Mentor, Marketing Strategist

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Are you a female entrepreneur with an online business who’s struggling to grow and nurture your audience? Do you feel like you’re not making enough sales despite your best efforts? Do you feel confused by all the marketing jargon and just wish you had a bossy business big sister to shoot it to you straight? I know you didn’t get into business to get bogged down by writing, but let’s face it, the internet is still powered by WORDS. The good news? You can harness the power of those words to co ...
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Are you tired of constantly creating new content for your online business? Yeah…ME, TOO! Here’s an idea. 💡 Let's make our marketing work smarter, not harder! Learn how to reuse and repurpose your old email marketing content into other forms of copy for your online business to save time and effort. By the end of this quick episode, you’ll have a few…
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Whether you're in the midst of a live launch or simply looking to boost your sales strategy, understanding the power of a downsell can make a significant impact on your bottom line. You could be leaving money on the table if you don’t have a strategy to deal with buyer hesitancy. – Enter the mighty downsell offer.-- In this episode, we discuss the …
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Are you gearing up for a live launch but feeling overwhelmed with all the copywriting needs? I’m covering the three (FOUR!) stages of launching and all the copywriting components you need for each. Get tips on creating high-converting copy that will help you close the deal with confidence. Plus, grab a free launch list checklist in the show notes t…
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If you think email marketing has to be boring, think again! Today, we’re chatting about how to create engaging, personality-filled, story-driven emails that everyone wants to read. Today, I’m excited to share a new podcast episode featuring the amazing Courtney Talley, the author of the daily email Sales Girl Social. You’ll get insider tips on crea…
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Struggling to decide between a weekly or monthly newsletter for your online business? Let me break it down for you in this podcast episode. 🎧 Do you remember obsessively listening to a song on repeat? That's the power of consistency, and it applies to your email marketing strategy too! 🎶 In this episode, I share why a weekly newsletter can be a gam…
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Hey there, business besties! It's Megan Wisdom, your go-to guide for crafting copy that doesn't just sound good, but also brings in the sales. In our latest bite-sized episode of Copy That Converts, we dive straight into the heart of what makes copy truly effective. I kept it short and sweet because I know you're all about efficiency. But don't let…
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Want to clean up your email list but nervous about hitting ‘delete’ and removing subscribers? Then try a re-engage campaign. It is the best method to clean up your list without deleting inactive subscribers. You’ll learn about the importance of regularly cleaning up their email list and how it can lead to a more engaged audience plus improved email…
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“It took AGES to build my list, and now you want me to DELETE contacts?!?” I know–this feels counterproductive, but regularly cleaning your email list is one of the best things you can do to get higher open rates, better click-through rates, and understand your clients better. Removing unengaged subscribers can actually help your list thrive. Disco…
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In this week’s episode of Copy That Converts, we’re talking about the transformative power of storytelling in email marketing. What can using storytelling in marketing do for your business? Engaging your audience, building brand loyalty, improving conversions...storytelling in marketing can do it all! Whether you’re a seasoned marketer or a busines…
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This is URGENT! In only a few weeks, Google and Yahoo will be implementing updates to their email sender guidelines that affect every email marketer, no matter how large or small your list may be! To avoid permanently ending up in the dreaded SPAM folder, learn the 3 steps you need to take to maintain a happy, healthy inbox and become Google compli…
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A new year always feels like a great time for a fresh start! From content consideration to techy things, here are 10 quick tips to consider if you want to revamp or revitalize your email marketing this year. MENTIONED IN THIS EPISODE: Join the free Facebook Community >> Email Marketing Tips for Online Business Owners Connect with Megan Wisdom Copyw…
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Let's take a walk down memory lane! 2023 was filled with ups and downs for all online business owners. I'm sharing the lessons I learned about copywriting and sales and what I'll keep and what I'll leave behind as we start a brand new year. Listen in and see if you need to change these things, too! Connect with Megan Wisdom Copywriting: ⭐️Get high-…
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What’s the #1 thing that determines whether or not your email marketing efforts will succeed? The subject line. It’s what determines whether or not a person will click and read that carefully crafted email you created, so let’s get it right! Listen in for best practices and 8 tips to help you create subject lines that shine! MENTIONED IN THIS EPISO…
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Do you tend to have typos or a tendency to be extra wordy? Are you looking for ways to improve your email marketing before you hit “send?” Today’s episode contains 5 quick tips to help refine your email marketing and make it your very best before sending it out into the world! MENTIONED IN THIS EPISODE: Download the Confident Copy Calendar, the FRE…
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Batching sounds good for meal prep and laundry days, but does it really work when it comes to email marketing? We’re diving into the DOs and DON’Ts of batching when it comes to creating an email marketing plan for your online business. In this episode you’ll learn: How to batch without burnout How a content calendar helps in the batching process Wh…
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Download the Confident Copy Calendar, the FREE workbook to help you map out your 2024 email marketing plan! ➡️ CLICK HERE! Want to use more stories in your email marketing but not sure HOW to do it? Listen in to this step-by-step guide on how to incorporate storytelling into your emails to boost sales and buyer loyalty. In this episode you’ll learn…
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Download the FREE Confident Copy Calendar + workbook to help you map out your 2024 email marketing plan! ➡️ CLICK HERE! “What should I write about?” That’s what we’re tackling in Part 3 of the Plan Your 2024 Email Marketing Series. If you’ve ever struggled with blank page syndrome, listen in as we discuss different ways you can brainstorm topics. Y…
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This is part 2 in the Plan Your 2024 Email Marketing Series. Today, we’re digging into a topic that seems off-topic: Organization. Trust me–a lack of organization for your copy and content can leave you frustrated, stressed, and actually wasting precious time and money! Starting with a good organizational plan will benefit your business for many ye…
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Download the Confident Copy Calendar, the FREE workbook to help you map out your 2024 email marketing plan! ➡️ CLICK HERE! Welcome to the first episode a series designed to help you plan your best business year yet! Let 2024 be the year where you stress less and make more sales! We’re starting with the foundational piece: mapping out your year. Lis…
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Email is SO 2001. No one checks their emails. Everyone has thousands of unread emails in their inboxes.SMS marketing is better. If you’ve ever had one of these thoughts, you’re probably thinking that email marketing is a waste of time. But does the data prove that to be true? Tune in to today’s episode as we face the cold, hard truth about the futu…
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True or False? You can’t launch until you’ve grown a large email list. FALSE. You can have a successful email launch even if you have a small list, but the key is in aligning your goals and expectations with hard data. True or False? You can still make big bucks by sellling to a small email list? TRUE! Today, we’re talking about how you can plan fo…
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Ready for a super quick episode that gives you tips to implement right away? This episode a follow-up to last week’s where we gained insights on WHEN to send emails and WHY. Today, you’ll walk away with two proven, research-backed timing strategies that can help you improve open rates. Spoiler alert! Focusing on the day of the week and minute in th…
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Timing is everything when it comes to email marketing. Scheduling the perfect send time is the first important step in getting your email in front of the eyes that need to see and read it! In today’s episode, we’re talking about timing strategies you can implement to improve open rates. → Have copy questions? Join our FREE Facebook Community. Just …
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Want to keep your email list happy? Prevent unwanted unsubscribes by avoiding these 6 email pet peeves that consumers report to be the most annoying habits in email marketing today MENTIONED IN THIS EPISODE: EP 10 | Want to Connect to Your Ideal Client? The 1 Thing You Should Do to Stand Out in Marketing EP 15 | Beyond Open Rates: How to Get More P…
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If you’ve been looking for a way to make more sales or simply need to buy back your time so you can focus on revenue-generating activities for your online business, then collaborating with a copywriter may be exactly what you need to reach next-level success. In this episode, you’ll get a behind-the-scenes peek into what it’s like to work with a co…
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Ever heard of the Ford Edsel? After 10 years of planning and considerable expense, it became a complete product failure for the Ford Company. In order to avoid your "Edsel moment” for your online business, we’re going to look at 10 things you can avoid to ensure that your launch is a success! MENTIONED IN THIS EPISODE: Get your FREE Launch List, a …
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If you are looking for a way to improve your online sales, there may be a way to do so without spending tons of money generating new leads through ads or trying to get in front of other people’s audiences. In fact, you may already have everything you need! There is an email marketing strategy that can help you get people excited about buying and ge…
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As busy business owners, we are all looking for solutions to make life easier. Evergreen funnels seem to be the best way to make sales on autopilot, but are they really all they are cracked up to be? Today, we are going to compare evergreen funnels versus live launching and try to discover which is the best way to sell your product online. Let’s di…
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The Bossy Big Sis is back and bringing some SUPER quick copy tips that can transform your copywriting and conversion rates. No matter if your copy is being used for email marketing, social media, or website content, this episode will help you discover how to create engaging and effective copy that connects with your audience and drives sales. Menti…
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Everybody LOVES a good open rate….but what does that metric tell us really? To be honest, it only tells us that someone opened the email…not that they actually read it! Let’s chat about things you can do to get people to actually read the emails you have so carefully crafted. The way you format your email has a huge impact on whether or not your au…
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Fancy logos and stellar brand photography is nice, but spoiler alert: neither of those things are the most impactful thing you can invest in if you want to attract your ideal client. In fact, the best thing you can do to nail your messaging often costs little to nothing! Today we’re talking about the #1 thing you can do to attract your ideal client…
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Many solopreneurs and online business owners struggle to find the time to write a weekly email, yet consistency in email marketing is one of the most important things you can do to cultivate a relationship with your audience and make more sales. Listen in as I share 10 of my favorite hacks to make the process of writing emails faster and easier! Me…
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Online business owners all have the same problem: How to find more clients? Everyone wants to know, “How can I grow my email list or expand my audience?” By making people more aware of your brand and your product or service, then you will have an even greater opportunity to help more people and make more sales. Lead magnets or opt-ins are the tools…
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You probably realize that email marketing is one of the most effective and cost-effective forms of marketing available, but which email marketing platform should you choose for your list? Whether you are a new business owner looking for the right email platform to get started or a business owner with a growing email list who’s ready to make a chang…
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In today's crowded online marketplace, it's more important than ever for brands to stand out. One way to do this is through storytelling. Stories can help brands connect with consumers on an emotional level, build trust, and create a sense of community. The benefits of storytelling Why storytelling is more important now that AI is being used broadl…
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The world is buzzing with talk about AI. It seems to be the next big and “the thing” that will revolutionize the way we work and the way we market our businesses. While there are certainly many benefits to using AI to complete tasks and save time, there are a few reasons why you might NOT want to use it to create your all of your email marketing ca…
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You probably already know the importance of email marketing and the power that it has to help you make more sales, but are you doing it well? If it feels like nothing seems to be working in your email marketing, Today we’re diving into 5 mistakes that you might be doing that may be preventing your email marketing from performing at its best. Mentio…
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Do you have a hard time thinking of stories that you can use in your marketing material? Are you wondering how to get started using stories in email marketing? Listen in to this LIVE storytelling exercise that I completed with Lauren Fulton, business coach at The Rebranded Teacher Academy and host of the Rebranded Teacher Podcast. You’ll hear us br…
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Want to make more sales in your online business? Do you find it challenging to understand why some customers buy while others walk away? Sales is so much more than just explaining the features of your product or service. Today we are going to explore the power of psychological triggers in copywriting and learn how they can supercharge your sales. D…
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Are you participating in inbox overkill? Bombarding your subscribers with too many emails can lead to frustration, disengagement, and unsubscribes. In this episode, we discuss the crucial factors to consider when determining the frequency of your email communications. Listen to this episode to learn: The importance of understanding the nature of yo…
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Are you frustrated by your carefully crafted emails ending up in the spam folder or not reaching your audience's inbox? In this episode, we explore the factors that can impact your email deliverability and provide strategies to overcome these challenges. Listen to this episode to discover: The crucial role of sender reputation and how it affects em…
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Do you want more people to open your emails? Are you looking for a way to improve your dismal open rates? There’s a very small thing that influences your open rates the most, and it’s not what you write inside the email! Let’s talk about the #1 thing to focus on when it comes to improving email open rates and ten small changes you can make today! L…
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Do you suffer from email anxiety? Is the task of writing emails exhausting? If you’ve ever felt like you’re not good at writing or been stressed out by that blinking cursor on a screen, then this episode is for you. I’m sharing 5 tips to help you write engaging emails that people want to read. Listen to this episode to learn: Why the “rules” that a…
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Are you an online business owner who is looking for ways to get more leads and make more sales? What if I told you that the words you use in marketing can directly impact your revenue? With the art and science of copywriting, you can do just that! Copywriting can help your online business make more sales. Listen to this episode to learn: What is co…
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