2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio ...
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Want to learn about cutting-edge products and strategies that move the needle for eCommerce? We cover topics from the major eCommerce platforms such as Magento, Shopify, and BigCommerce. Want to discover how to drive online revenue gains and increase business efficiency? If so, The eCommerce Playbook is for you! The eCommerce Playbook illuminates the latest trends, products, and strategies in the world of eCommerce.
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Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared
Jeremy Biron, Gen Furukawa
Do you want to know how today's best ecommerce marketers are actually driving growth? Yeah, so do we! So we set out to start this podcast to find out the WHO is making big things happening, and HOW they are doing it. Join Gen Furukawa as he learns and shares actionable tactics that you can implement in your eCommerce marketing game today!
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Growing Profitability ft. Brian Garofalow of Skullcandy
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In this episode, Taylor and Brian Garofalow take listeners on a captivating journey through Brian's remarkable career path, tracing his evolution from a passionate skateboarder in Southern California to his current leadership role as CEO of Skullcandy. Throughout their discussion, Taylor and Brian—affectionately known as BG—explore the pivotal mome…
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In our recent DTC Index Monthly report, we analyzed the ways Meta seems to have “broken” over the last several weeks. But if Meta’s broken, what can you do about it? On this episode of the pod, Taylor and Richard dive deep into what to do — and what NOT to do — when the fundamental system your ads are built on stops working properly. Show Notes: Si…
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Is Meta Broken, Super Bowl Impact, and Valentine's Day Trends | State of the Industry Report
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In this episode of the State of the Ecommerce Industry brought to you by the DTC Index, we dive into the hot topics swirling around the ecommerce landscape. Join us as we dissect the noise surrounding Meta's performance, the impact of the Super Bowl, and the Valentine's Day shopping frenzy. Our team of experts, including Jeremiah Prummer from KnoCo…
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Growing Profitability ft. Chris Lutz of Duke Cannon
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Dive into the fascinating journey of Duke Cannon Supply Co. on the Ecommerce Playbook Podcast! Join Chris Lutz, Director of Digital and Ecommerce, as we explore the brand's unconventional path to success—from specialty retail to major chains like Target and Walmart. Discover how Duke Cannon's unique packaging and merchandising strategy sets them ap…
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Inertia is as much a law of organizational dynamics as it is a law of physics. So what do you do about it? On this episode of the podcast, Taylor and Richard discuss Taylor’s recent week working directly with client accounts and his observations on the absolute importance of motivating your team to swift, decisive action. Show Notes: Get started wi…
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Growing Profitability ft Mark Ritz of Carnivore Snax
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Welcome to a new episode of the Ecommerce Playbook Podcast! In this interview, we delve into the success story of Carnivore Snax, one of the fastest-growing brands in e-commerce, breaking barriers by selling food online with an insane GQ score of 226.8. Mark Ritz, the founder and CEO, shares insights into the unique challenges of selling meat snack…
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Becoming a T-Shaped Marketer: Navigating the Layers of Expertise in Ecommerce
25:26
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Join Taylor and Richard as they dive into the T-shaped marketer concept by Brian Balfour, exploring key skills at the base, marketing foundation, and channel expertise layers. Taylor emphasizes specialization and taking bets on emerging channels for career success. Tune in for actionable insights and expert advice on excelling in e-commerce marketi…
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Super Bowl 2024: The Importance of Big Swings
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Travis and Taylor, a new album announcement from Beyoncé, a Martin Scorsese-directed ad — the Super Bowl was a night of massive cultural moments. On this episode, Taylor (Holiday) and Richard sit down to discuss the biggest night in advertising, the necessity of creating outsized cultural moments for any brand, and whether those Temu ads made any s…
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The Definitive View of the State of the Ecommerce Industry
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🚀 Exciting News in Ecommerce! 🚀 Get ready for a wild ride as we dive deep into the chaotic world of ecommerce with the masterminds behind the scenes. In this video, we are thrilled to introduce our powerhouse team, each bringing their unique expertise and data to the table. Meet Yarden, the Co-founder and CEO of Varos, a massive data co-op sitting …
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Growing Profitability ft. Cody Plofker of Jones Road Beauty
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Tune in to the latest episode of the E-commerce Playbook Podcast! In this episode, Taylor dissects the success of Jones Road Beauty with Cody Plofker, CRO of Jones Road Beauty. Discover their outstanding GQ score of 177.39 and unparalleled spending power, making them a true outlier in the beauty industry. Learn about the collaboration between Commo…
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The most crucial role on any ecommerce creative team isn’t the strategist, it’s the Creative Operations Manager. So why do so few ecommerce brands and agencies have this role? On this episode, Taylor and Richard discuss the importance of this role, how we deploy creative ops at CTC, and what characteristics to look for in a Creative Ops Manager. Sh…
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After relaunching the email marketing service at Common Thread Collective, Taylor and Richard sit down to discuss how our service has changed since the last time we’ve offered it, how we plan email campaigns to maximize revenue, and how the scope of email marketing can — and should — expand beyond retention. Show Notes: Get started with CTC’s Proph…
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Growing Profitability ft. Cherene Aubert of ILIA Beauty
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Welcome back to another insightful episode of the Ecommerce Playbook Podcast! In this interview episode, we sit down with Cherene Aubert, the VP of Digital and Ecommerce at ILIA Beauty, a powerhouse beauty brand with a GQ score of 221. Cherene shares her expertise in decoding growth strategies, dissecting the DNA of successful ecommerce giants, and…
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How to Forecast Email Revenue [PREVIEW]: Tactics with Luke #7
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ADmission members-only episode preview. Unlock full episodes at youradmission.co In this episode, CTC Director of Growth Strategy Luke Austin takes a turn on the mic, demonstrating how to forecast revenue for the most important, predictable source of revenue: Email.
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Top of Funnel is A Scam: A Nuanced, Thoughtful Take
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aylor recently set off a firestorm on DTC Twitter/X by claiming that “top-of-funnel” platforms — those that claim to raise brand awareness without any clear path to conversion lift — is essentially a scam. On this episode, Taylor and Richard dig into the thinking behind that clickbait headline, breaking down exactly why channels like TV are a dange…
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Growing Profitability ft. Dave Huffman of Ancestral Supplements
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In today's episode, we interview Dave Huffman, CMO of Ancestral Supplements, a unique and rapidly growing brand with a GQ score of over 397. Discover their market positioning, the power of community, and their innovative approach to product development. Join us for insights into health trends, effective marketing, and the success story of Ancestral…
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Tactics with Taylor #6: Where Do I Spend My Ad Dollars? [PREVIEW]
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ADmission members-only episode preview. Unlock full episodes at youradmission.co It’s a common question: Where is the biggest opportunity for me to spend my advertising dollars? In this episode, Taylor lays out exactly where the vast majority of smaller businesses should be allocating their marketing budget.…
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Which Brands Will Win in 2024? w/Luke Austin
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On this episode of the podcast, CTC Director of Growth Strategy Luke Austin sits down with Richard to identify the key characteristics of the brands that are best set up to thrive in 2024’s profit-first environment. Show Notes: Get started with CTC’s Prophit System here. The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.co…
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Growing Profitability ft. Dave Rekuc of Bambu Earth
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Welcome to the first episode of a new series on the Ecommerce Playbook Podcast! In this series, we step aside from the usual interviews and dive into the world of brand operators, exploring successful brands through the lens of their GQ score (Growth Quotient).To kick off the series, we interview Dave Rekuc, President of Bambu Earth, our own brand …
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How to Survive a Revenue Valley [PREVIEW]: Tactics with Taylor #5
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ADmission members-only episode preview. Unlock full episodes at youradmission.co As the post-holiday slump hits, many brands are facing a dreaded “revenue valley” — a down moment where people just aren’t buying. In this episode, Taylor unpacks the tactics you need to survive any post-peak revenue hangover.…
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On this episode of the podcast, Taylor and Richard shift focus from long-term 2024 predictions to the most important trends happening right now — the decline of the “Head of Growth” role, the shift toward fixed fees for vendors, the rise of the Chief Operating Officer, and more. Show Notes: Get 30 free days of Toki’s cutting-edge customer loyalty p…
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As we enter a new year, Taylor and Richard walk through 5 critical ecommerce trends that we expect to take off in 2024. 1. The rise of the product influencer brands 2. Less, better stuff trend 3. The ***** grift comes to an end 4. Contribution margin shows up in Shopify Dash 5. ****** bubble pops Gotta listen to fill in the blanks... Show Notes: Th…
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Tactics with Taylor #3: How to Use LTV In Your Ecommerce Strategy [PREVIEW]
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ADmission members-only episode preview. Unlock full episodes at youradmission.co In this episode, Taylor breaks down one of the most crucial metrics in ecommerce: LTV. Watch to learn more about how to measure it, how it impacts different industries, and how to grow it into an elite level.
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The Prophit System, Part 5: Executing Against the Plan
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In this final episode of our 5-part series on the Prophit system, Taylor and Richard get on the mic to wrap things up, explaining how all the elements of the system work together to deliver on a daily plan for predictable, profitable growth. Show Notes: Elevar is offering 50% off Expert Installation ($1000 value) with the purchase of a subscription…
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The Prophit System, Part 4: Building A Channel Specific Media Plan
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What do you do when your Meta ads account is on fire? How about when you need more creative? And what do you do when the account is performing too well? In this episode, Richard chats with Max Rosewater, Senior Paid Social Buyer at CTC, about the key parts of his decision-making process — and, how to translate your forecast into a day-to-day, chann…
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