أفضل بودكاسات Dive Dig (2025)

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S4 Ep3: Climate Change & Maritime Cultural Heritage: Voices from the Sea 16:44

23d ago16:44

16:44

In the third of our four-part series on climate change and the threat to maritime cultural heritage, Professor Lucy Blue speaks to Dr Georgia Holly, Project Manager of the Cultural Heritage Framework Programme (CHFP), that sits under the umbrella of Ocean Decade Heritage Network (ODHN). Remarkably, it is the only programme that integrates the marin…

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Bridging the Digital Organizational Gap With Danny Silverman 35:46

1d ago35:46

35:46

Danny Silverman is the Founder and Digital Strategy and Growth Consultant at Silverstream Strategic Consulting. As a digital commerce executive, he has over two decades of experience in eCommerce, marketing, and general management consulting. Throughout his career, Danny has scaled a digital commerce agency 10x in three years, led marketing efforts…

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5 Reasons Why Your Website Is Still Your Most Powerful Marketing Tool 15:43

3d ago15:43

15:43

🎙 In this episode of the Trivera Deep Dive, Chip and Nova break down why, in the age of AI, automation, and omnichannel campaigns, your website is still your most important marketing asset. They explore the 5 key reasons your site outperforms every other channel—from being the only platform you truly own, to driving customer journeys, to fueling AI…

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A CIO's Perspective on Navigating the Evolution of Technology With Jon Harding 32:36

8d ago32:36

32:36

Jon Harding is the Senior Vice President and Global Chief Information Officer at Conair LLC, a multibillion-dollar consumer products company. In his role, he has driven major initiatives, including implementing a global SAP system and other eCommerce platforms. Before joining Conair, Jon held senior leadership IT roles at Kellogg Company, where he …

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Is It Time for a Digital Spring Cleaning? 16:40

11d ago16:40

16:40

In this episode of the Trivera Deep Dive, Chip and Nova grab their metaphorical mops and go to work. Spring is here — and that means your digital presence might be overdue for some serious tidying up. From outdated content to bloated code, missed SEO opportunities, and underperforming platforms, it’s easy to let the dust settle across your digital …

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Vendor Central's Accounting Shakeup With Hannah Blackburn 34:31

15d ago34:31

34:31

Hannah Blackburn is the Co-founder and Director of The Hawkers Club, a company that helps vendors and sellers solve their most pressing challenges and navigate eCommerce marketplaces, including Amazon and Target. In her role, Hannah advises online sellers and vendors on how to directly position their brands and value offerings as Amazon partners to…

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The Future of Onsite Search With Charlie Cole 37:43

22d ago37:43

37:43

Charlie Cole is the President of XGEN AI, a composable AI platform for eCommerce. As a seasoned eCommerce executive, he has over two decades of experience leading digital transformations for global brands. Before XGEN AI, Charlie served as the CEO at Tribute Technology and FTD and held leadership positions at Samsonite and TUMI, where he drove sign…

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Trivera Case Study: Rogers Behavioral Health Foundation 12:22

25d ago12:22

12:22

In this episode of the Trivera Deep Dive, Chip and Nova explore the strategic overhaul of the Rogers Behavioral Health Foundation website. With a mission to increase donations and better connect with donors, Trivera tackled outdated design, confusing navigation, and poor mobile usability. The result? A streamlined, emotionally resonant site that al…

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Soaring to Success: Digital Marketing Lessons from the Big Bear Valley Eagles 15:54

29d ago15:54

15:54

In this episode of the Trivera Deep Dive, Chip and Nova explore an unexpected source of marketing wisdom—Jackie and Shadow, the Big Bear Valley eagles. Millions have tuned in to the Friends of Big Bear Valley live eagle cam, captivated by the dramatic story of resilience, community, and emotional connection. But what does this have to do with digit…

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The Need for Content That Converts With Eric Sheinkop 37:28

29d ago37:28

37:28

Eric Sheinkop is the CEO of The Desire Company, a platform that connects brands with industry experts to create high-quality, conversion-focused video content. With a background in entertainment marketing, Eric co-founded Music Dealers, a pioneering music licensing platform that partnered with global brands like Coca-Cola, McDonald’s, and Disney. H…

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Don’t Forget About Your Google Business Profile 12:43

1M ago12:43

12:43

In this episode of the Trivera Deep Dive, Chip and Nova explore the importance of keeping your Google Business Profile (GBP) up to date. As AI continues to shape search results, your GBP listing plays a bigger role than ever in how customers find and engage with your business. We’ll cover key strategies for optimizing your profile, from managing re…

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S4 Ep2: Climate Change & Maritime Cultural Heritage: The Ocean We Want 17:47

1M ago17:47

17:47

Professor Lucy Blue speaks to Dr Athena Trakadas, Co-founder and Co-Chair of the Ocean Decade Heritage Network (ODHN) about the role of cultural heritage within the United Nation's Ocean Decade, as part of our mini-series on climate change and its impact on marine and coastal heritage. Hear how the Ocean Decade endeavours to bring marine cultural h…

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Amazon Vendor Negotiations With Andrea Leigh 39:43

1M ago39:43

39:43

Andrea Leigh is the Founder and CEO of Allume Group, an eCommerce knowledge-sharing network. She is also the co-host of The CPG Guys podcast. With over 20 years of eCommerce experience working with thousands of brands, she is an educator, speaker, and writer involved with various organizations, including The Digital Shelf Institute and Path to Purc…

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4 Signs You Need to Hire a Digital Marketing Agency Right Now 12:38

1M ago12:38

12:38

In this episode of the Trivera Deep Dive, Chip and Nova explore the telltale signs that it's time to bring in a digital marketing agency to elevate your business. From stagnant growth to overwhelmed internal teams, they break down the four key indicators that you can't afford to ignore. If you've been struggling to achieve your marketing goals, thi…

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Trade Shows, Networking, and New Product Launch With Tim Wilson 36:30

1M ago36:30

36:30

Tim Wilson is the Chief Revenue Officer at ProductWind, which offers influencer-as-a-service products to help brands win online. He’s an experienced sales and business development professional focused on helping the world’s largest advertisers understand how eCommerce and digital marketing impact their brands. Before ProductWind, Tim was an Affilia…

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AI is Killing Clicks! What Marketers Must Do to Adapt or Disappear 13:52

2M ago13:52

13:52

In this episode of Trivera Deep Dive, Chip and Nova break down the massive impact AI is having on search—and why marketers can’t afford to ignore it. With nearly 60% of Google searches ending without a click, traditional SEO strategies are becoming less effective. We’ll explore how AI-generated answers are changing user behavior, what businesses ne…

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The Future of Retail Media With Nii Ahene 46:49

2M ago46:49

46:49

Nii Ahene is the Founder and Managing Director of Net Influencer, a publication offering insights into the influencer marketing industry. Previously, he co-founded CPC Strategy, which was acquired by Tinuiti, where he served as Chief Strategy Officer. Nii is also an angel investor in 5G, CPG, and B2B SaaS companies. In this episode… Retail media ha…

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Website Case Study: Creating a Personalized UX for a Global Brand 7:19

2M ago7:19

7:19

In this episode of the Trivera Deep Dive, Chip and Nova explore how Trivera helped Lippmann, a world-wide leader in rock crushing machinery, unify their global digital presence. Discover how strategic website consolidation, geolocation-based content, and a seamless UX led to a 2,000% increase in conversions. Key Takeaways: How branding inconsistenc…

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Project Showcase: Refreshing and Elevating an Airport’s Digital Presence 13:51

2M ago13:51

13:51

In this episode of the Trivera Deep Dive, Chip and Nova explore the strategy, collaboration, and execution behind a website refresh for a general aviation airport, Milwaukee's Timmerman Airport. From enhancing user experience to leveraging data-driven insights, they break down how Trivera modernized the site to better serve pilots, flight schools, …

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The Future of eCommerce: A Compilation of Trends in Streaming TV Ads, Fulfillment, and More 10:37

2M ago10:37

10:37

Aaron Conant is the Co-founder and Chief Digital Strategist at BWG Connect, a leading platform for executive strategy and networking sessions. In conjunction with BWG Strategy, BWG Connect has built an exclusive network of over 125,000 senior professionals and hosts over 2,000 virtual and in-person networking events annually. With over a decade of …

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Stalling on Your Website Redesign? Here’s What It’s Costing You! 13:12

2M ago13:12

13:12

In this episode of the Trivera Deep Dive, Chip and Nova step into the Website ER to diagnose a critical condition affecting businesses everywhere—Corporate Indecision Disorder. Every day a company delays a website redesign, they’re bleeding revenue, losing customers, and damaging credibility. But what’s the real cost of waiting? Chip and Nova break…

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Incremental Retail Media Measurement With Meghan Corroon 30:47

2M ago30:47

30:47

Meghan Corroon is the Co-founder and CEO of Clerdata, a marketing intelligence platform that drives sales. As a data scientist, she has completed data science research for several national governments in Africa. Before co-founding Clerdata, Meghan was the Technical Director for the University of North Carolina at Chapel Hill’s Bill and Melinda Gate…

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SEO vs. GEO: 4 Strategies to Help you Win your Digital Marketing Championship. 13:02

2M ago13:02

13:02

In this episode of the Trivera Deep Dive, Chip and Nova break down the game-changing shift from traditional SEO to Generative Engine Optimization (GEO). AI-powered search tools like ChatGPT and Bing Chat are redefining how businesses get found online, and if you're not optimizing for GEO, you’re missing out on valuable visibility. To stay ahead, yo…

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A Digital Agency Whose Process Sets Them Apart 19:41

2M ago19:41

19:41

Join AI co-hosts Chip and Nova as they explore what makes Trivera’s digital marketing process a true game-changer. In this episode, we dive into the proven strategies, expert collaboration, and attention to detail that set Trivera apart as a digital agency. Featuring case studies from Vrakas CPAs and Rytec High Performance Doors, discover how a wel…

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Strategic Automation of Your Amazon Business With Justin Leigh 34:59

2M ago34:59

34:59

Justin Leigh is the CEO of Workflow Labs, an automation software for eCommerce management. Before founding Workflow Labs, he was the Founder and CEO of Ideoclick, an online marketing services company. Justin began his career as a Product Manager at Amazon and a Senior Product Manager at Microsoft. In this episode… With Amazon updating its platform …

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S4 Ep1: Climate Change & Maritime Cultural Heritage: Storm Bombs & Climate Threats 15:15

2M ago15:15

15:15

Professor Lucy Blue asks Dr Colin Breen, Associate Head of School of Geography and Environmental Sciences, Ulster University to outline the issues of climate change and its impact on marine and coastal heritage, in the first of this new Dive and Dig Series that explores this pressing theme. Although the climate has been changing over many millennia…

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Mastery Over Madness – How To Avoid AI Tool "Shiny Object Syndrome" 10:14

2M ago10:14

10:14

In this episode of the Trivera Deep Dive, Chip and Nova explore how Trivera strategically navigates the AI hype cycle, avoiding tool overload while maximizing ROI-driven AI adoption. Trivera emphasizes the importance of mastering existing tools over constantly seeking new ones. By deeply integrating AI capabilities within trusted platforms like Hub…

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The TikTok and Social Commerce Episode With Jana Weinstein 36:21

3M ago36:21

36:21

Jana Weinstein is the Director of Social Commerce at Blue Wheel, an omnichannel marketing and operational agency. As a sales leader, she specializes in TikTok Shop, business development, go-to-market strategies, and creator and affiliate marketing. Before Blue Wheel, Jana was the Director of Partnerships for TikTok Shop at Pattern® and managed TikT…

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Generative Engine Optimization (GEO): The Future of Search 13:05

3M ago13:05

13:05

In this episode of the Trivera Deep Dive, Chip and Nova explore Generative Engine Optimization (GEO)—the next evolution of search in an AI-driven world. Traditional SEO focused on ranking higher in search results, but GEO ensures your content is included in AI-generated responses. Join us as we discuss: What GEO is and why it matters How generative…

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The Power of Collaboration, Expertise and Process to Achieve B2B Digital Marketing Success 19:44

3M ago19:44

19:44

Discover how Heresite Protective Coatings, a 90 year-old industry leader in corrosion-resistant solutions, partnered with Trivera Interactive to redefine their digital presence. This AI-powered deep dive explores the strategies, collaboration, and innovations that propelled Heresite's brand forward. From cutting-edge website development to impactfu…

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Episode 3: Kickstarting 2025 with Automation – A Deep Dive into Recent Insights 10:33

3M ago10:33

10:33

🎙️ Welcome to Episode 3 of PSE Digital Deep Dive! As we step into 2025, we start with a special focus on two major initiatives: 🎄 The PSE Automation Advent Calendar – Throughout December, we introduced daily automation use cases that streamline business processes. This episode revisits some of the most impactful solutions we’ve built. 🌍 ESG & Autom…

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How AI Empowered a Game-Changing Digital Holiday Campaign 9:32

3M ago9:32

9:32

In this festive episode of Trivera AI Deep Dive, Chip and Nova explore how Trivera’s very own AI assistant, Webster, turned a creative holiday concept into a marketing masterpiece. From designing a dynamic snow globe with a virtual shake feature to crafting personalized email campaigns and integrating sleigh bell soundscapes, this project showcased…

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Leveraging 2024's Marketing Insights for Success in 2025 15:35

3M ago15:35

15:35

In this episode of Trivera’s AI Deep Dive, Chip and Nova explore Trivera’s blog on leveraging key marketing insights from 2024 to drive success in 2025. From the trends shaping SEO, content strategies, and AI-driven tools to the lessons learned over the past year, this episode provides actionable takeaways to refine your marketing approach for the …

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How “Try Before You Buy” Is Driving D2C Growth With Benjamin Davis 34:56

3M ago34:56

34:56

Benjamin Davis is the Founder and CEO of TryNow, which has pioneered the “try before you buy” model to improve conversion rates for eCommerce brands. Under his leadership, TryNow has raised approximately $24 million in funding. Before TryNow, Benjamin founded an apparel brand and worked in private equity. In this episode… eCommerce brands are so fo…

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Concrete CMS & Trivera: A Legacy of Innovation, Excellence and Expertise 17:02

4M ago17:02

17:02

In this episode of Trivera AI Deep Dive, Chip and Nova uncover the truth about Concrete CMS and why it remains a powerful and reliable platform for managing websites despite what some agencies are telling their clients. Learn how Trivera became a leader in Concrete CMS development, hear about its enduring legacy of innovation, and discover how we’v…

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Recognizing and Rewarding a Great Digital Shelf With Chris Perry 43:49

4M ago43:49

43:49

Chris Perry is the Co-founder and Chief Learning Officer at firstmovr, a satellite Center of Excellence (COE) for eCommerce education and change management. He is also an Executive Educator and Keynote Speaker at Path to Purchase Institute. With over 12 years of experience as an eCommerce leader and executive educator, Chris aims to empower leaders…

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2024 eCom Organizational Benchmarking Review With Mike Black 45:59

4M ago45:59

45:59

Mike Black is the Chief Growth Officer at Profitero, a leading eCommerce acceleration company offering intelligence-driven solutions for profitable growth. With a background in marketing, he held leadership positions in product marketing and demand generation at various global analytics companies. Before Profitero, Mike was the Vice President of Pr…

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Unleashing the Power of AI: The Art and Importance of the Prompt 13:10

4M ago13:10

13:10

In this episode of Trivera’s AI Deep Dive, Chip and Nova explore the art and importance of crafting effective prompts to unleash the true power of AI. Based on a blog by Trivera CEO Tom Snyder, this episode dives into how well-designed prompts transform AI tools into invaluable assets for smarter strategies and impactful results. Chip and Nova disc…

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Amazon Ads, Agencies, and Orgs - Then and Now With Tim Zawislack 35:51

4M ago35:51

35:51

Tim Zawislack is a senior eCommerce executive for global DTC and B2B brands. He most recently served as the Chief Digital Officer and Senior Vice President of eCommerce at Conair, where he managed the company’s eCommerce channels for its brands. With over a decade of management experience leading consumer and digital strategies, Tim has delivered r…

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Walking the Coast of North West Egypt 21:13

4M ago21:13

21:13

Professor Lucy Blue is in Egypt with a team of specialists co-directing a project with the Universities of Southampton and Ulster as part of the MarEA (Endangered Maritime Archaeology in the Middle East and North Africa) project. Together with experts from the Universities of Alexandria and Mersa Matruh, Egypt they are utilizing satellite imagery a…

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3 Branding Lessons inspired by Yellowstone’s Beth Dutton 10:39

4M ago10:39

10:39

In this episode of Trivera’s AI Deep Dive, Chip and Nova channel their inner Beth Dutton to explore bold branding lessons inspired by the fierce and fearless character from Yellowstone. Based on a blog by Trivera CEO Tom Snyder, this episode highlights the unapologetic strategies that can help your brand stand out and thrive in a competitive market…

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Optimizing Advertising on X With Chris Orzechowski 33:04

4M ago33:04

33:04

Chris Orzechowski is the Founder of West Egg Agency, an X Ads agency that helps brands acquire new customers using X. As an email copywriter, he helps eCommerce brands grow their revenue using email automation. Chris is also the author of Make It Rain and Scale While You Sleep. In this episode… Advertising on X isn’t new, yet many brands avoid it i…

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Digital Marketing Lessons Learned from National Lampoon's Christmas Vacation 21:32

5M ago21:32

21:32

In this festive episode of Trivera’s AI Deep Dive, Chip and Nova take a holiday-themed journey through digital marketing lessons inspired by the classic film National Lampoon’s Christmas Vacation. Based on a blog by Trivera CEO Tom Snyder, the episode draws parallels between the movie’s iconic moments and actionable strategies for crafting smarter …

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Podcast Episode 2: A Deep Dive into Automation and Integration 14:24

5M ago14:24

14:24

Welcome to Episode 2 of PSE Digital Deep Dive, where we expand on the topics featured in our recent LinkedIn posts. This episode showcases practical examples of how automation and integration can revolutionize business processes. 🎙️ What to Expect in This Episode 1️⃣ Bringme Virtual Reception Integration Discover how Automation Studio, powered by W…

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Introducing Trivera’s AI Deep Dive Podcast: Where Human Expertise Meets AI Innovation 17:52

5M ago17:52

17:52

In this introductory episode of The Trivera Deep Dive, Chip and Nova explore the blog that launched the podcast itself! Join them as they expand on the key concepts behind the Trivera AI Deep Dive and discuss how Trivera is using AI to revolutionize digital marketing. Chip and Nova dive into the role of AI in transforming Trivera's approach to blog…

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Deep Dive - How Project Management Drives Client Success in Digital Marketing 12:44

5M ago12:44

12:44

In this episode of Trivera’s AI Deep Dive, Chip and Nova discuss an insightful blog by Chelsea Anderson, Trivera’s Client Services Director, highlighting the vital role of project management in achieving digital marketing success. The episode explores how Trivera’s project managers align strategies with business goals, coordinate cross-functional t…

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Deep Dive - B2B Website Performance 18:01

5M ago18:01

18:01

In this episode of Trivera’s AI Deep Dive, Chip and Nova explore an excerpt from Trivera's B2B Website Performance Trends for 2024, written by UX/UI specialist Stephanie Senachal. The discussion highlights five key website design and navigation trends that are driving B2B success in 2024. Chip and Nova delve into how simplifying navigation improves…

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Deep Dive - Choosing the Right CMS for your Website 18:46

5M ago18:46

18:46

In this episode of Trivera’s AI Deep Dive, Chip and Nova explore a blog post by Trivera that breaks down the strengths and weaknesses of three leading content management systems: HubSpot CMS, WordPress, and ConcreteCMS. The discussion emphasizes that the best CMS choice depends entirely on a client’s unique goals and resources. Chip and Nova evalua…

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Deep Dive - Harnessing AI for a Competitive Analysis 15:47

5M ago15:47

15:47

In this episode of Trivera’s AI Deep Dive, Chip and Nova dive into a blog written by Tom Snyder, CEO of Trivera, on how AI is transforming digital competitive evaluations. Tom’s insights explore how AI tools now provide more accurate analysis of competitor strategies, reveal the true ROI of marketing efforts, and even identify hidden competitors. C…

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Deep Dive - Navigating Change with Confidence: The Secret to Success Amid Political and Economic Uncertainty 23:58

5M ago23:58

23:58

In this episode of Trivera’s AI Deep Dive, Chip and Nova explore a blog post by Tom Snyder, CEO of Trivera, that delves into the company's nearly three decades of experience navigating economic and political uncertainty. From the Dot-Com bubble to the Great Recession and the COVID-19 pandemic, discover how Trivera has consistently turned challenges…

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