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The Difference Engine helps founders and funders maximise business growth through category design. Hosted by two British northerners with decades of experience in launching, managing, and marketing disruptive tech companies. Paul Maher and Jonathan Simnett have been there, done it and thrown away the slogan t-shirts - now they'll help you become a category king. The Difference Engine - Disrupting Tech Strategy https://www.becategorical.com/
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show series
 
Electric vehicles are expected to make up 25% of all new passenger car registrations this year, with projections indicating that by 2030, EVs will capture two thirds of the market share. As consumer choices change, so does the whole transport ecosystem. This technological shift demands new fueling stations, tyres, job roles and even road design. So…
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“I wish upon you ample doses of pain and suffering” These are the encouraging words of Nvidia founder Jensen Huang. For Jensen, suffering is the whetstone on which one sharpens their character. It is the shaper of greatness. But, what about the lucky ones? The painless people whose lives have avoided such sore turns. Can they achieve such heights? …
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Throughout this series, we have been surveying the battlefield of the AI war. From an elevated outpost, we have analysed and reported on the tactical moves of both Microsoft and Google. Data centres, acquisitions, and an arms race of innovation have all weaponised in their attempts to wrestle control of tech’s future. But who just won the latest ba…
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In this episode of The Difference Engine we talk to a captain at the helm of the category ship. Vincent Peters brings a wealth of experience to the table, having held prominent leadership positions at renowned companies such as TIBCO, Qlik, Siebel Systems, and Oracle. Not only has he navigated the global landscape of tech leadership, but he's also …
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Throughout history, certain inventions have reorganised the world. From the printing press to the steam engine, these technologies have triggered paradigm shifts that alter the fundamental structure of societies. Anuj Nayar believes that we are right at the beginning of another global transformation. One that will recategorise every industry in the…
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Let’s play a game of spot the Difference. In episode 10 we sang the category praises of Microsoft after learning about their £2.5 billion data centre building project in West London. Now, we’re turning our attention to Google. They have announced a similarly large data centre project on a 33 acre site just north of London. However, our praise for G…
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‘The UK’s biggest miscarridge of justice’. This is what the The Criminal Cases Review Commission called the Post Office Horizon scandal. But who is to blame? Is it Fujitsu’s fault? Or do the rotten roots of run deeper? In this episode we look into the distribution of UK tech contracts and the consequences sector stragulation. We also look into our …
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‘If you haven’t got an AI component in your offer, we ain’t gonna fund you’. This is what we heard at the most recent Saastr conference. AI is undoubtedly the new hot ticket with 83% of company executives claiming that AI is a strategic priority for their business. So is it; go AI or go home? In today’s episode, we’re going to take a look at how yo…
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Pat Morrissey has been at the epicentre of category creation throughout his career. His impressive curriculum includes industry heavyweights Salesforce, Simpplr and Business Objects. Currently, he is the Chief Customer Office at Hirevue, a game changing AI hiring platform that owns the category of Human Potential Intelligence. Over 1,150 companies …
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Why did Starling Bank decide to switch its concentration from consumer banking to B2B? We talk about the bold choices that led to this change and the comparable action taken by industry titans Ocado. If you want to play with the big boys you need to be able to adapt. Just look at Starling bank. CEO Anne Boden is overseeing their pivot from from B2C…
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‘Europeans can’t do category design.’ We hear this a lot, particularly from our friends across the pond. However, the company behind London’s record breaking $11 billion IPO might disagree. Wise (formerly known as TransferWise) has successfully built and dominated a category within the retail banking space. And, they’re from the UK. So what’s their…
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WeWork founder Adam Neumann was never short of ambition. He set his sights on becoming the world’s first trillionaire and expanding his desk rental business to Mars. However, earlier this month Adam came crashing back down to Earth. Nearly $40 billion of value floated away into the stratosphere as WeWork entered chapter 11. So what was behind WeWor…
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I reckon you’re using some of ARM’s technology right now. Their designs are found in 95% of the world's smartphones including Apple, Android and Samsung. But it doesn’t stop there. If you’re in an electric car, using your passport, or even walking under a streetlight you’re likely benefitting from ARM’s product - a best in class semiconductor chip.…
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Welcome aboard project HS2. Calling at broken promises, lost billions and total political turmoil. Ever since its announcement in 2009 HS2 has been pummeled by a litany of set backs, protests and management disasters. The knockout blow came in July of this year when the government’s infrastructure watchdog labelled HS2 “unachievable” citing “major …
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Is Microsoft and OpenAI a marriage made in heaven? Microsoft has its fair share of category leaders. Xbox, Azure, Teams, the list goes on. But for every win, there's a less successful skeleton lurking in their closet. Do you remember the Zune music player? Probably not. This was Microsoft's challenge to the iPod which had the questionable feature o…
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Are Apple going to change the world? Again? Three months ago an iPhone 1 in its original packaging sold at auction for $145,416. A whopping 300 times its original price! That’s how much a moment of tech history (in its original packaging) is worth. This legendary device and its many iterations have changed the world. So, will Apple Vision Pro do th…
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The unstoppable rise of Elon Musk. Whether you love him or loathe him there is definitely something you can learn from him. From electric cars to telecommunications and even space exploration. The serial category creator knows exactly how to create, define and dominate entire industries. So what is Elon’s secret sauce? In today’s episode, we look a…
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AI has transformed every industry. Fact. From Open AI's Chat GPT disrupting Google Search, to increased productivity in agriculture, AI is already impacting us on a global scale. But how can you take advantage of this mind bending technology? Should you be looking to do so? And How should you think about it as you build and grow your category? To l…
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Can you make a boat load of money by giving away your IP, for free? Imagine you’ve spent years, decades even, developing a product. No competitor can touch you. You’d guard that advantage with your life, wouldn’t you? Anybody encouraging you to share your hard won secrets would be swiftly booted out the door. Yet, they might just be on to something…
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A show for founders, funders and the category curious. In the world of business and tech, people are always telling you to be original, different, think outside the box. Not bad advice, but what about making your own box? You choose the wallpaper, the feng shui, and get the lighting spot on. It's somewhere that everybody else wants to come and play…
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