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Sell Like A Copywriter | Copywriting Tips and Sales Strategies for Online Business Owners

Jess | Copywriter for Course Creators, Coaches, and Service Providers

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Are you a creative business owner who wants to write stand-out copy that sells your unique offers? Ever wish you could write copy for your sales page, emails, or content that feels good and makes you money...without wanting to rip your lashes out? Welcome to Sell Like A Copywriter, the podcast that will shake up your copywriting game and make your words work as hard as you do. I'm Jess, your copywriting teacher and writing bestie, ready to help you sign more clients, sell more offers, and ma ...
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When you show up as yourself in business, you feel good in your work, so you're able to DO good for your clients and for the world. But with so many “must-have” tactics and strategies online, it isn’t always easy to shed the “shoulds” and express yourself wholeheartedly. Your host, Sara Gillis, and her guests drop-kick the tired ol’ strategies that everyone else is using and empower you to change the script to what makes you different, so you can show up online in a way that feels like, “Tha ...
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这是一档关注商业与创意交汇地带的 podcast。每期节目,我们会从文字与语言的落脚点出发,深入创造的肌理和创意的流程,学习和精进策略与策划、文案写作、销售、市场营销、品牌建造、设计与沟通、传播与影响力的技术与艺术,和你一起去探索精彩的商业世界。微博:@全栈文案 本播客由 Marcast Media 制作出品,也欢迎你订阅收听 Marcast 旗下的其他播客节目。你可以通过以下方式找到我们: - 微博:@Marcast - 公众号:Marcast - 小红书:@Marcast新播客 - 听友群请添加微信:hellomarcast - 商务合作邮箱:[email protected]
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One of the biggest challenges writers face today—and it’s a repeated theme on the podcast—is getting noticed by clients and prospects. In the 433rd episode of The Copywriter Club Podcast, I spoke with Content Strategist Erica Schneider about how you can cut the fluff and get noticed by the people you want to work with. This is a good one, you won’t…
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If your sales page need an overhaul but you’re not quite sure where to start…well, you’re welcome for this episode. I recorded a behind the scenes sales page audit of my sales page for Messaging Magic so you can learn how a sales page audit works, use my tips to edit your own sales page, and learn more about what it’s like to write your sales page …
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🗣️FREE QUIZ: UNCOVER YOUR BRAND VOICE TYPE Discover your brand voice type, so that you can feel confident in standing out through your words. https://whatsarasaid.com/quiz ⭐ MEET NATASHA, OWNER OF NPS PHOTOGRAPHY (https://npsphotography.com/): Natasha started her business in 2013 as a posed newborn and family photographer. She went from an in-home …
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Today we look at an old and very true saying:It’s not about the money you make, but about the money you KEEP.There’s an old joke about a guy who loses money on every sale, but, he says, “I make it up in volume.”We’re not talking about back ends or affiliate sales here.Things can go sideways in your business if you’re not making enough sales, or you…
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Storytelling is a tale as old as time - truly, everything revolves around storytelling. Whether you are growing a brand, building a community, or selling your offer, you need to get on board with effective storytelling. In this episode of Sell Like A Copywriter, you learn why storytelling works and how to effectively sell your offers through storyt…
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Do you write webinars? Sell with webinars? Work for clients who use webinars? If so, this interview is for you. Jason Fladlien is the copywriter behind the highest selling webinars in history. I asked him about whether webinars are still working today and the answer is part of this 432nd episode of The Copywriter Club Podcast. We also talked about …
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We’re past the point of wondering about or fearing AI when it comes to copywriting.At this point, the big question is: What do I need to know, do and have to make it work for me?I say that because copywriters at all levels of skill and in all niches are using AI in all kinds of ways. It’s no longer the new new thing. It’s a part of the business, an…
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If your spending hours checking out other sales pages to learn how to write your own…and never feeling fully confident writing your own…you need to go on a sales page diet to write your sales page and increase conversions. In this episode of Sell Like A Copywriter, learn what a sales page diet is, when to implement a sales page diet, and how to eff…
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Email marketing is the highest proven ROI of all marketing efforts, and your email list is ready converting - but you have to start treating it like YOU are ready for it to convert. In this episode of Sell Like A Copywriter, learn why your email list isn’t converting (no matter the size) and what to do to fix it. ------------ Messaging Magic: The G…
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What does it mean to show up courageously in your life? Who exactly are you showing up for? Why is it important to keep showing up. In the 431st episode of The Copywriter Club Podcast, Rob sat down with author and story teller, Jude Charles, to answer those questions and more. This episode is a bit different from the typical discussions we have on …
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We have a very special guest today. A legend among insiders, Caleb O’Dowd is a master marketer and copywriter. He has been launching and scaling businesses from zero to seven figures and eight figures, through the smart use of great copy and strategic sales funnels.In more industries than I can count. Including some of the most brutally competitive…
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Sooooo you're writing your sales page and freaking the heck out because everyone is giving you a 14-step sales page framework and every line you try to fill in feels...cringe af? Yeah, you and all my other clients, babe. In this episode of Sell Like A Copywriter, you are going to FORGET the freakingggggg framework and use these tips instead! By the…
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How do you stand out in a sea of copy and content sameness? A USP (unique selling proposition) isn’t enough. Neither is being different. My guest for the 230th episode of The Copywriter Club Podcast is marketing strategist Louis Grenier, author of the new book, Stand the F*** Out. We talked about what it takes to position your business, find your p…
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At the highest levels of copywriting, big financial publishers ask copywriters to do a “re-lead” when they want to increase conversion on a proven offer.What’s that?A re-lead is basically a reframing of the intro to a sales letter, in the hopes that the reframing will spur greater sales.And it’s probably no coincidence that when my mentoring client…
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Will the TikTok ban get passed? Who knows. But there is one thing we know for sure: social media can change or drop off at ANY point - and you have no control. In this episode of Sell Like A Copywriter, I'm chatting with Jen Manly (140,000 Tiktok followers, 140,000 IG followers, and 16,000 email subscribers) about all things TikTok. You'll leave th…
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What makes a good newsletter? How about “unfiltered stories and what we learn from them?” For this episode of The Copywriter Club Podcast, I interviewed business strategist Kristin Kenzy, the writer and strategist behind the Drunk Business Advice newsletter. Kristin’s formula for figuring out what makes a good story for sharing in email or newslett…
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You could say the purpose of a sales funnel is to create desire that leads up to a sale, but these days, if that’s what you say, you’ve left out an important part.A part that very well could make the difference between a sale and no sale.With trust in general at such an all-time low and the feeling of isolation so rampant, people want a little more…
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In this episode of Sell Like A Copywriter, I'm bringing my husband on to chat about the primary investments I will AND will NOT be making in 2025 for both my business and personal life. Why? No shiny object syndrome. No new sEcReTs To SuCcEsS. No overconsumption. This year, I'm going deep in what I KNOW works, and this episode tells you how! ------…
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In another throwback episode of The Copywriter Club Podcast, we’re taking a deeper look at goal setting and a proven process to help you get more done in 2025. Dave Ruel, the author of Done by Noon, walks through his framework for setting goals (or intentions) and making sure they happen—before noon. Click the play button below, or scroll down for …
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Our returning champion is Brenna McGowan, the master of the pre-launch.Today she’s going to tell us about a special pre-launch technique called Anticipation Marketing™.Perhaps the best advantage it gives you is it puts you front and center in your prospects’ minds, and at the same time gets them eagerly looking forward to getting the full details a…
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As a copywriter, I've been around the block mannnnyyyyy times. I've seen (and participated in) some practices that hold you back from more money instead of leading you intoooo more money. In this episode of Sell Like A Copywriter, learn 3 things I’d never do (again) as a copywriter...And how you can avoid them for more sales and less stress! ------…
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Becoming a great copywriter is not easy. But there are things you can do that 99% of other writers will not invest the time to accomplish. In the 427th episode of The Copywriter Club Podcast, we talked with copywriter Jason Rutkowski about the process of mastering copy, how to find a mentor, and all the effort that goes into the process of becoming…
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It’s the day before the day of the night before Christmasas we put this on the air, and a very unknown year looms ahead.One thing for sure, no matter what happens:The market will be more unforgiving in 2025 than it was in 2024. Why?It’s simple. Competition keeps growing. So does impatience among almost all consumers, and mistrust among many of them…
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In Sell Like A Copywriter 1:1 and DIY Copywriting, you receive a 30 day copywriting challenge with prompts to write copy and sell your offers. In this episode of Sell Like A Copywriter, get a taste of this through one of my favorite challenge prompts, how to use it for your offers, and examples of what it looks like! ------------- Ready to have you…
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The world is drowning in content—most of it bad. So when a creator is doing something different, something that really stands out and challenges the rest of us to up our game, we pay attention. That’s why Content Strategist Heather Parady is our guest for the 426th episode of The Copywriter Club Podcast. Heather shared her unique approach to conten…
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So, we’re right in the middle of the Christmas shopping season as we come to you this week, and I’m wondering:Have you figured out how to delight your customers and fatten up your bank account?If you haven’t you’re not alone.Many copywriters and businesses don’t know exactly what to do to join in the holiday buying and selling fun… so they don’t do…
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You shouldn’t outsource your copy until YOU know how to write solid af copy that sells your offers. Once you have a specific copy bank (sales pages, emails, and content) that gets results...THEN you can outsource your copy with confidence. In this episode of Sell Like A Copywriter, learn how to own your messaging and write copy that sells your offe…
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