Welcome to the Coffee Experts Club! If you're anything like us, then you've taken what could have been just a job and appreciated it enough to make it a calling. Coffee is at the center of communities, economies and most people's mornings. Being a coffee professional can allow you to be a stable presence in the lives of many, but it also comes with a lot of hard work and a lot of variables that need to be figured out in order to deliver that perfect cup every day. Aaron, Drew and Ben have ov ...
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100. Pivot Without Panic: Lessons in Resilience for Coffee Entrepreneurs
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20:02SUMMARY: In this episode, Aaron, Ben, and Drew dive into the realities of navigating change in business. From unexpected lawsuits, contractor failures, and regulatory hurdles to brand identity challenges and cultural crises, they share hard-earned lessons on handling pivots without losing momentum. The hosts discuss the importance of emotional resi…
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99. Demotion Done Right: Tough Conversations Every Coffee Leader Must Have
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25:12SUMMARY: In this episode, Aaron, Drew, and Ben tackle one of the hardest but most crucial aspects of leadership—demotion. While elevating and empowering team members is exciting, what happens when someone isn’t a fit for their role? The hosts discuss how to approach tough conversations with clarity and empathy, the importance of setting clear expec…
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98. The Money Mistakes Most Coffee Owners Make (and How to Avoid Them)
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22:57SUMMARY: In this episode, Aaron and Ben dive into the often-overlooked world of coffee shop finances. From the stress of payroll weeks to the dangers of “checkbook accounting,” they explore why many café owners struggle with numbers—and why that’s perfectly normal. They share practical ways to either take control of your own financial tracking or f…
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97. The Hometown Hero Playbook for Coffee Shops
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23:06SUMMARY: In this episode, the Coffee Experts crew dives deep into what it really takes for a coffee shop to become a "hometown hero." Drawing on their own journey building Roasters Coffee from a small local shop to a multi-location chain acquired by Black Rock, Aaron, Ben, and Drew share powerful insights on standing out in a saturated market. They…
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96. Delegate to Elevate: Building a Sustainable Coffee Shop Team
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24:05SUMMARY: In this episode, Aaron, Ben, and Drew dive into the crucial question of how to elevate a coffee shop owner out of day-to-day operations. Building on last week's conversation, they explore how to establish clear roles, build a practical management hierarchy, and develop perks that go beyond money to inspire leadership. From understanding wh…
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95. How to Stop Running Your Coffee Shop Like Your Hair's on Fire!
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25:01SUMMARY: In this episode of the Coffee Experts Club Podcast, the team dives into the chaos many coffee shop owners experience and how to escape it. If you're constantly putting out fires, drowning in to-dos, and losing weekends to burnout, this episode is for you. Aaron, Ben, and Drew talk about how to step out of the weeds, empower your team, and …
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94. Is Your Profit Walking Out the Back Door? How to Avoid Shrink
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24:34SUMMARY: In this candid and practical episode, Aaron and Ben tackle one of the most underestimated profit drains in the coffee business: shrink. Whether it’s untracked employee perks, casual waste, or outright theft, many operators are unknowingly letting thousands of dollars slip through the cracks. The duo discusses how even small, rationalized a…
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93. Conquering Coffee Shop Equipment Challenges
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28:14SUMMARY: Join the whole crew as Aaron, Drew, and Ben dive into the challenges and triumphs of coffee shop grand openings, with a focus on navigating technology and equipment hurdles. Recorded on the 4th of July, the team discusses the importance of staying open on holidays, the realities of managing espresso machines, and the lessons learned from o…
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92. How and When to Bring Production In-House to Boost Profits
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25:25SUMMARY: In this lively episode, Ben and Aaron, take a nostalgic trip down memory lane, reflecting on their journey scaling Roasters Coffee from five to fifteen locations while managing a spirited team of young employees. They share about the challenges of growth, from corralling 150+ staff to navigating company parties, and dive into a critical to…
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91. Grand Opening and How They Teach You that You Don't Know Everything
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19:22SUMMARY: In this exciting episode, Aaron, Drew, and Ben dive into the thrilling and chaotic experience of opening the first-ever drive-thru coffee shop in Belize, Coffee De Los Mayas. Fresh off the grand opening, the trio shares a candid recount of the unexpected hurdles they faced, including a critical power meter issue that threatened to derail t…
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90. Lessons Learned for Your Next Grand Opening
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25:58SUMMARY: Join hosts Ben and Drew in this energetic episode as they pull back the curtain on the exhilarating chaos of a coffee shop grand opening. Recorded amidst preparations for their third location and second drive-thru in Belize, Ben and Drew share raw, real-world insights into the challenges of launching a new coffee shop. From grappling with …
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89. How to Help Your Employees See the Future Part 2: Incentives and Plans
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24:02SUMMARY: The episode also delves into a practical, brass-tacks discussion on building a sustainable career path for employees. The hosts share their proven strategies for creating a clear, tiered wage structure and incentivizing growth through raises, revenue-sharing, and creative perks like rent assistance or vacation matching. They emphasize the …
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88. How to Help Your Employees See the Future
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24:34SUMMARY: In this episode, the guys dive into a critical topic for coffee shop owners: how to help your employees envision and plan for their future within your business. They explore the importance of creating a clear, transparent employee journey and roadmap to foster growth, retention, and motivation. From aligning your P&L to reflect accurate co…
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87. Key Vendors - When and How to Replace Them
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21:42SUMMARY: In this episode, Aaron, Ben, and Drew dive into the critical topic of managing key vendor relationships and knowing when and how to replace them. They explore the challenges of scaling with vendors who may no longer meet your business needs due to rising costs, declining quality, or strained relationships. The discussion emphasizes the imp…
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86. Is There Ever a Good Time to Open a Cafe?
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24:40SUMMARY: Join hosts Aaron, Ben and Drew for a lively discussion on the latest trends in the coffee industry and a heated debate about the merits of cafes versus drive-throughs. In this episode, the conversation turns personal as Aaron and Drew, business partners behind the first drive-through coffee shop in Belize, spar over the value of cafes vers…
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85. The Art and Science Behind Staffing New Coffee Locations
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22:03SUMMARY: In this lively episode of The Coffee Experts Club Podcast, Aaron and Ben dive into the art of staffing for new coffee shop locations, sharing hard-earned lessons from opening dozens of stores. With spring bringing a wave of grand openings for their clients, the duo explores how to build a winning team for a new location. They discuss the i…
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84. Fear and Risk Taking in the Coffee Business
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21:18SUMMARY: In this episode, Ben and Aron tackle the essential topic of bravery in entrepreneurship, specifically for those venturing into the coffee industry. They explore how fear can be the biggest obstacle to starting a coffee business and share practical strategies to overcome it. From finding a balanced business partner to setting clear benchmar…
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83. Why You Need to Surround Yourself with Smart People
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23:02In this episode: In this episode, Ben and Aaron explore the vital role of surrounding yourself with skilled professionals to successfully scale a coffee shop business. They discuss the unique challenges faced by fiercely independent coffee shop owners who bootstrap their ventures, celebrating the resilience required while addressing the limitations…
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82. The Value of Doing a Climate Check on Your Coffee Business
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17:29SUMMARY: In this lively episode, Ben and Aaron share their insights on keeping a coffee business vibrant through regular "climate checks." The duo dives into the heart of any successful operation: the people. Ben and Aaron stress that a business isn’t just about profit margins or marketing campaigns—it’s built on relationships with employees, manag…
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81. Choosing the Right POS System at the Right Time for Your Coffee Shop
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26:29SUMMARY: In this episode, Drew and Ben dive into the essential topic of selecting the right Point of Sale (POS) system for your coffee shop. Whether you're launching a new drive-thru or scaling up with multiple locations, Drew and Ben break down the pros and cons of popular POS systems, with a focus on Square and Toast, to help you make an informed…
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80. Navigating the Different Seasons of Business in Coffee
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22:58SUMMARY: Join hosts Aaron, Drew, and Ben as they brew up a lively discussion about the ever-changing seasons of running a coffee business, with a focus on the drive-thru game. Whether you’re dreaming of your first stand, bootstrapping a startup, or scaling to multiple locations, the trio shares wisdom from their ventures in the U.S. and Belize. The…
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79. Building a New Coffee Location - The Good, The Bad, and The Battle-Tested
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22:45SUMMARY: Drew and Aaron dive into the exhilarating, yet challenging world of opening a new coffee shop location. The duo shares their real-time experiences, fresh from the frontlines of their latest build-out. From navigating unexpected airport delays to managing the stresses of construction, they’re pulling back the curtain on what it really takes…
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78. The Problems and Possibilities with Having a Business Partner
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26:00SUMMARY: This week, the trio dives into the power of partnerships. Aaron and Drew, 50/50 partners for three years, unpack the highs and lows of their collaboration, from complementary skill sets to mutual respect that keeps their friendship first and business second. They weigh the pros and cons of partnering with a spouse versus an outside collabo…
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77. Major Starbucks Layoffs! Are You Watching Your Labor?
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25:01SUMMARY: In this episode, the team dives into the latest Starbucks headline—1,100 corporate layoffs and a 30% menu reduction—unpacking what it means for the coffee industry at large. The hosts explore how big players like Starbucks are "trimming the fat" post-COVID, cutting non-revenue-generating roles and rethinking operational efficiency amid ris…
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76. The Conversation of Raised Prices to Your Customers
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28:55SUMMARY: In this episode we tackle one of the biggest challenges for coffee shop owners—rising costs and how to communicate price increases to customers. With commodities like coffee, milk, syrups, and even cups on the rise, how do you balance profitability while maintaining customer loyalty? Join us as we discuss strategic ways to approach price a…
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75. An Industry Wide Shift in the Cost of Green Beans and What We Think You Should Do
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22:36SUMMARY: On this episode, Aaron and Ben dive into one of the biggest cost drivers for coffee shop owners—coffee beans. With green coffee prices surging by over 60% in the last five years, the need to manage costs has never been greater. Aaron and Ben explore why more coffee shop owners should consider roasting their own beans, breaking down the fin…
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74. Effective Tips to Deal with Employee Theft
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26:02SUMMARY: In this episode we dive into a topic that no coffee shop owner likes to talk about—but absolutely should: employee theft, also known as shrink. From giving away free drinks to time theft and inventory mismanagement, small leaks in your business can add up to major losses. Join us as we discuss real-world experiences and proven strategies t…
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73. Starbucks did what?? Balancing pricing, profitability, and customer experience
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22:24SUMMARY: In this episode, we dive into Starbucks’ recent decision to remove the upcharge for alternative milks and explore the broader implications for coffee businesses. While this move may seem like a simple win for consumers, industry insiders know the real costs behind alternative milk pricing. We break down how Starbucks is likely absorbing an…
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72. How Much will Starting a Coffee Company Cost Me
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28:48SUMMARY: Thinking about opening a coffee shop but unsure about the costs? In this episode we dive into one of the most frequently asked questions: How much does it really cost to start a coffee shop? Our hosts, along with industry experts Ben and Drew, break down the numbers—from the price of building a brick-and-mortar café to the more affordable …
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71. Tips for Improving Your Coffee Business by Streamlining Your Systems
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28:46SUMMARY: In this episode we dive into the essential systems that drive successful coffee businesses. Ben and Aaron discuss the power of standardized operations, drawing lessons from franchises like Starbucks while maintaining the independent coffee shop spirit. From streamlining equipment choices to optimizing labor costs and tracking key performan…
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70. From Coffee Carts to Multi-Locations: Balancing Risk, Growth, and Opportunity
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26:33SUMMARY: In this episode, Aaron and Ben dive deep into the unpredictable world of coffee carts, trailers, and the entrepreneurial journey. From event planning nightmares and wasted product to leveraging risk for growth, they unpack the challenges and opportunities of scaling a coffee business. The guys share personal stories from their early days i…
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69. Things to Evaluate in your Coffee Business
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27:32SUMMARY: In this episode, we dive deep into the essential art of employee evaluations and their transformative impact on your coffee business. We explore how consistent and structured feedback not only boosts employee morale but also enhances overall performance and retention. Key topics include: The importance of regular evaluations to recognize a…
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68. The Ins and Outs of A Coffee Truck with Susan Arredondo of Good Grounds Coffee
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26:45SUMMARY: In this inspiring episode of The Coffee Experts Club Podcast, we dive into the entrepreneurial journey of Susan Arredondo, a coffee enthusiast who turned passion into purpose. Starting with a mobile coffee shop in late 2020, she shares how a heart for community service—especially aiding those affected by natural disasters—sparked the idea …
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67. Overcoming the Jitters & Opening a Coffee Shop: Lessons from the Field
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24:19SUMMARY: In this episode of The Coffee Experts Club Podcast, the team dives into the inevitable pre-launch jitters that come with starting a new coffee shop—even for seasoned professionals. Whether it's your first location or your 50th, the nerves never truly go away, but they don’t have to hold you back. We share insights on effective advertising …
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66. How to Tell if You're Pricing Correctly
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27:51SUMMARY: In this episode we dive deep into the pricing strategies that help coffee shops thrive, even in a challenging economic landscape. Aaron, Ben and Drew tackle the big question every coffee shop owner faces: "Are our prices still the right prices?" From minimum wage hikes to fluctuating ingredient costs, they discuss why regular pricing evalu…
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65. Lessons in Bootstrapping, Mentorship, and Growth
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25:57SUMMARY: In this episode of The Coffee Experts Club Podcast, we dive into the world of bootstrapping a coffee business and making your dream a reality. The guys share insights on the approachability of starting out in coffee, where minimal overhead and creative solutions make it possible to launch with limited resources. We discuss ways to find the…
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64. Taking Over a Coffee Shop in a Small Town with Meleni Cruz of Press Coffee House
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27:40SUMMARY: In this episode of The Coffee Experts Club, we’re thrilled to introduce Meleni Cruz, owner of Press Coffee House in Battle Mountain, Nevada—a unique coffee spot that blends small-town charm with big-city coffee quality. Aaron stumbled upon this hidden gem on a road trip and was immediately captivated by Meleni’s passion and expertise. Mele…
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63. Consistency, Competition, and Customer Loyalty in the Coffee Business
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27:55SUMMARY: In this episode of The Coffee Experts Club Podcast, we dive into the inevitable challenges and growth opportunities that come with competition in the coffee industry. When a rival opens across the street, it’s easy to feel defensive, but thriving businesses use competition as motivation for excellence. Today, we discuss how staying on top …
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62. The Importance of Car Times For Drive Thru Coffee
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22:29SUMMARY: In this episode of The Coffee Experts Club, our hosts dive deep into a critical aspect of coffee stand operations: drive-thru speed and its impact on profitability. While many shops prioritize customer engagement, the hosts emphasize that if drive-thru times lag, even the best customer service or product quality won’t keep customers from l…
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61. Scaling for Success: Coffee Business Growth Strategies with Ben and Drew
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30:55SUMMARY: In this episode of The Coffee Experts Club Podcast, Ben and Drew dive deep into the challenges of scaling a coffee business and the importance of having a clear roadmap for both financial growth and employee development. They discuss the critical metrics to consider when expanding from one store to multiple locations and the complexities t…
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60. Streamlining Coffee Shop Success: Smart Ordering Systems for Growth
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30:50SUMMARY: In this episode of The Coffee Experts Club, we dive into the evolution of coffee shop inventory management and how smart systems can dramatically improve efficiency and profitability. Hosts Aaron, Ben and Drew discuss the journey from old-school, manual ordering methods to streamlined, data-driven systems that help managers make smarter de…
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59. Profitability and People: How Numbers Drive Success
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29:42SUMMARY: In this episode of The Coffee Experts Club, the experts dive even deeper on last week's discussion: understanding your numbers and using them to run a profitable business. Aaron, Ben, and Drew share their experiences with navigating financial challenges in the coffee industry, from the anxiety of managing by bank account balance to develop…
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58. The Most Important Thing About Your Business You're Not Talking About...Profitability
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32:10SUMMARY: In this essential episode of The Coffee Experts Club Podcast, we dive into the crucial, yet often overlooked topic of profitability. It may not be the flashiest subject, but it’s the one every coffee shop owner must understand to ensure the long-term success of their business. Ben and Aaron discuss why knowing your numbers is the key to av…
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57. Where to Even Begin with Marketing For Your Coffee Shop
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30:05SUMMARY: In this episode of The Coffee Experts Club Podcast, hosts Ben, Drew, and Aaron discuss the innovative strategies they've used to drive customer engagement and sales at their coffee shops, particularly in Belize. They share how they've adapted to a tech-limited environment by leveraging WhatsApp for marketing, building community-driven init…
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56. The Challenges and Opportunities that Come with Expanding Your Coffee Business with Jonathan Maiers of Coffee Republic
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30:15SUMMARY: In this episode of The Coffee Experts Club, the team welcomes back Jonathan Maiers to dive into the challenges and unexpected opportunities that arise when expanding a coffee business. Jonathan shares his journey of opening a second location for his coffee shop in Great Falls, Montana—a decision that came about quite unexpectedly. He expla…
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55. How the People of Your Business Make or Break Your Coffee Shop
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30:26SUMMARY: In this episode of The Coffee Experts Club Podcast, we dive deep into one of the most critical aspects of running a successful coffee shop: people management. Join us as Ben and Drew, seasoned coffee shop operators, share their experiences and strategies on how to build, train, and retain a stellar team that aligns with your company’s etho…
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54. Picking Your Coffee Shop Location
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30:14SUMMARY: In this episode of The Coffee Experts Club Podcast, we dive into one of the most critical decisions for any coffee business: selecting the right location. Whether you're dreaming of opening your first shop or expanding to a new site, our hosts share valuable insights on what to look for—and what to avoid. We discuss common pitfalls, like c…
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53. The Return of Soda Shops and What it Means For Coffee
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27:48SUMMARY: In this episode the guys dive into the evolving landscape of the coffee industry, exploring the growing competition from unconventional rivals like McDonald's new sub-brand, Cosmc's. The conversation covers the rise of alternative beverage shops that are expanding beyond traditional coffee offerings to include energy drinks, specialty soda…
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52. Third Wave Coffee with First Wave Compassion: An interview with Clay Weigand of Bad Habit Coffee
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30:58SUMMARY: In this episode Aaron, Ben, and Drew sit down with Clay Weigand, a passionate coffee entrepreneur with an inspiring journey. Clay shares his story, starting as a 16-year-old at Dutch Bros, where he developed a deep appreciation for customer service and coffee culture. He recalls his nights on the graveyard shift, where his curiosity led hi…
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51. Navigating Coffee Shop Offerings: Lessons From In N Out and More
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29:36SUMMARY: In this episode of The Coffee Experts Club Podcast, hosts Aaron, Ben, and Drew delve into the critical importance of focus and specialization in the coffee and restaurant industries. Using In-N-Out Burger as a prime example, they discuss the benefits of limiting menu options to excel in quality and customer satisfaction. The conversation e…
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