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𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗦𝗽𝗼𝗿𝘁𝘀 𝗖𝗗𝗣 𝗰𝗿𝗮𝘀𝗵 𝗰𝗼𝘂𝗿𝘀𝗲 𝘄𝗶𝘁𝗵 𝗗𝗮𝘁𝗮 𝗧𝗮𝗹𝗸𝘀! Each episode on this podcast is specially curated to give you deep and current insights on how you can get more supporters, superior sales, and real revenue. So if you work in the sports industry and want to learn more about how you can do just that and more, never miss an episode! Tune in every Tuesday for a new episode. 𝗧𝗿𝘆 𝗼𝘂𝘁 𝗼𝘂𝗿 𝘀𝗽𝗼𝗿𝘁𝘀 𝗖𝗗𝗣 𝗱𝗲𝗺𝗼 𝗳𝗿𝗲𝗲 𝘁𝗼𝗱𝗮𝘆 𝗮𝘀 𝘄𝗲𝗹𝗹: https://www.datatalks.se/demo/
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Out of the 10,500 athletes participating in the Paris 2024 Olympic Games, 5,250 will be men and 5,250 women. These Games will be the first to reach full gender parity in number of athletes. As a reminder that empowering and uplifting women is not just reserved for International Women’s Day, today we will be highlighting key milestones that are comi…
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In this episode, Karen Ramirez, founder of Sporting Sheroes, discusses leadership in sports organizations. She emphasizes the importance of fostering a positive culture, listening to all stakeholders, and leading with authenticity and integrity. Karen offers practical advice for leaders at all levels, encouraging them to empower others, communicate…
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There are many factors that Sports organizations should bear in mind and consider when approaching potential sponsors. Acquiring sponsors is not just about negotiating sponsorship agreements of higher value but also about activation and promotion, understanding your audience and reach, and being able to measure and evaluate the success of the partn…
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Join host Lorraine Moalosi in a new episode of Sports Crash CDP, featuring Vanessa Åsell-Tsuruga, Founder of Collective Visibility. As an Advisory Committee Member at the Indian Sport Management Association and a Digital Commission Advisor at the World Squash Federation, Vanessa’s impact on global sports is profound. A six-time marathon finisher an…
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Welcome to our new episode, where we sit down with Deji Akande, the visionary CEO and Founder of Gateway Sports & Entertainment. As a next-generation sports marketing and entertainment agency, Gateway is at the forefront of representing world-class talent, collaborating with global brands, and supporting ambitious rights holders to craft authentic …
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In previous episodes, we had a re-introduction to the 4 fundamentals of selling tickets and merchandise and negotiating sponsorship agreements of higher value. Thereafter, we looked at use cases for increasing ticket sales using the 4 fundamentals, in particular, how a Swedish Hockey League club generated 2.5 million Swedish crowns in revenue in th…
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In this month’s guest appearance on our podcast, Karen Ramirez, founder and skipper of Sporting Sheroes, discusses the Women’s Sport Trust report on 2023 visibility and potential shifts in 2024 audiences. Uncover rising stars and key tournaments in golf, rugby, and cricket, along with insights into sports sponsorship trends. Explore the impact of n…
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In this episode, our Lorraine Moalosi sits with Meskerem Tadesse Goshime, the Head of Women’s Football at the Confederation of African Football (CAF). Meskerem shares her inspiring journey from a young football enthusiast to a key figure in the development of women’s football in Africa. We explore the progress made, including increased acceptance, …
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Two weeks ago, we briefly touched on the 4 Fundamentals - a groundbreaking process innovation and transformative approach that empowers sports organizations of all sizes, across seasons and regions, to harness the power of their data. This process allows sports organisations to integrate all supporter data into one place, to increase sustained reve…
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This week our guest host Karen Ramirez, founder of Sporting Sheroes, introduces a powerful concept: “No doesn’t mean no, it means not over.” Inspired by Kanya King, founder of the MOBO Awards, Karen explores the idea that setbacks and “no” moments in sports and life are not definitive endings but rather opportunities for new beginnings. She reflect…
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Did you know that the event tickets market worldwide is projected to reach a revenue of US$85.07 billion by the year 2024? Hello and welcome to the Sports CDP Crash with me your host Lorraine Moalosi. In today's episode, we'll be highlighting the significance of focusing on selling tickets in the sports industry. To kick things off, let's revisit t…
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Our next guest is a former American football player who played for the University of Iowa, London Blitz Football, and the Italian National Team. Palmer Foster, now the Director for the UK and Ireland here at Data Talks, went from ensuring that his teams won on the field to becoming a sports business and technology expert with a Master of Science in…
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Last week, we discussed the sports trends you should leave in 2023. If you haven’t heard that episode yet, we encourage you to listen to it after this one. In today’s episode, we focus on the trends you will see in 2024! If you find this episode useful, leave a review or a comment to let us know. And if we have left out anything, don’t hesitate to …
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Today marks the last Tuesday of the year. To finish the year off with a bang, we thought we would go down memory lane and look at some of the biggest things to happen in ticketing, merchandising, sponsorship, social media and overall business performance. There was so much to talk about but so little time so we whittled down to only 15 highlights. …
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Ever heard of the Five-A-side Approach to Athlete/Sponsorship relationships? In this episode, Karen Ramirez, the founder of Sporting Sheroes, talks about the relationship between athletes and sponsors. She shares five straightforward tips for both athletes and sponsors to ensure a smooth and successful partnership. Karen emphasizes the importance o…
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In this episode, we dive into the dynamic intersection of sports, AI, and data with Rajesh Dusouza, the Business Development Director at Data Sports Group. With over 20 years of experience in the sports industry, Rajesh shares insights into the transformative role of AI and data technologies, shedding light on their impact on player development, fa…
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We are officially in the last month of 2023. In anticipation of a new season, 2024, today on the podcast, we will be focusing on Sports Trends to leave in 2023. Every year, new practices, technologies and so on are introduced. While some are here to stay because they provide sports organisations and the communities they operate in a lot of value, o…
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Welcome to a momentous occasion! Today marks our 100th consecutive episode of the Sports CDP Crash Course, and we’re flipping the script to bring you a celebration like no other. Today, the host is our CEO and Founder, Stefan Lavén, but spotlight is on a remarkable individual who’s been the heartbeat of our podcast journey—Lorraine Moalosi. Lorrain…
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Join Karen Ramirez in this month’s podcast as she talks about the exciting rise of women’s rugby. From university teams to the Allianz Premiership Women’s Rugby Club tournament launch, Karen explores the game’s journey, emphasizing its impact on communities and players. As we look forward to major tournaments like the Women’s Six Nations Championsh…
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In this episode of Sports CDP Crush Course, we host Nancy Hensley, a dynamic leader in AI and data-driven technology and a founding member of Mercury 13. This revolutionary ownership group focuses on acquiring majority stakes in women’s football teams across Europe and Latin America. Nancy shares her journey into the sports industry, emphasizing th…
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Most clubs overcomplicate the process of creating effective sports marketing campaigns while others oversimplify this. Finding the right balance can be a complex task, and mistakes can happen. In this episode we discuss ten common mistakes that clubs may make when developing their sports marketing campaigns: One, some lack clear Objectives: Failing…
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Did you know that for some sports fans being identified with their favorite team is more important than being identified with their work and social groups, and as important to them as being identified with their religion? Sports provide a sense of belonging and identity for fans who get to experience the highs and lows of the teams winning or losin…
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In this episode, we sit down with David Kiryo, a Customer success manager at Data Talks, to explore the world of data-driven success in the sports industry. David shares his experiences working with international clubs like PAOK FC, the Dolphins in Australia, Lewes FC in the UK, and Crvena Zvezda in Serbia, helping them achieve exceptional campaign…
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In this episode, Karen Ramirez, the founder of Sporting Sheores, returns as a guest host to focus on the vital role of coaching in sports, both on and off the field. We celebrate Simone Biles’ remarkable comeback, showcasing the importance of mental health in sports. We emphasize the need for athletes to prioritize mental well-being, mirroring the …
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In this episode of "Marketing the Game," we dive into a pressing debate in women's sports: the impact of giving away free tickets. Explore the heartwarming pros, where free tickets can ignite a lifelong passion for the sport and create an electrifying atmosphere in the stadium. But we also navigate the financial reality, delving into concerns like …
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In this episode of our series "Marketing the Game," we delve into the crucial art of timing in sports marketing campaigns. Discover the delicate balance between fan excitement and strategic planning. Explore how well-timed campaigns can boost sales, enhance fan experience, and fill stadiums to the brim. We unveil a useful campaign timing cheat shee…
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At the beginning of the year, in March 2023, the team from Data Talks attended the Women in Football Be Inspired Conference in partnership with Barclays at Wembley Stadium. Lorraine Moalosi, our Head of Communications and PR joined a panel discussion entitled, "Marketing the game: commercializing women's football". She was joined by Lyndsey Clark, …
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In this episode of the Data Talks Sports CDP Crash Course Podcast, we’re once again joined by Karen Ramirez, the founder of Sporting Sheroes. As every month, Karen takes the lead as our guest host, delving into the dynamic realm of sports sponsorship. Today Karen is discussing “Leading safeguarding initiatives in sports”. Discover how strong leader…
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Welcome to another episode of our new series “Marketing the Game”, where we delve deeper into the world of sports marketing segmentation to help you better understand the strategies and techniques used to reach your target audience. We’re presenting an extensive list of 50 dynamic segments that can elevate your ROI and drive profitability. Tune in …
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Join us in this episode as we explore the world of content marketing with Ross Simmonds, CEO of Foundation Marketing. Ross shares his journey from a fantasy football blog in university to becoming a leading digital marketing strategist. Ross walks us through the four key pillars of effective content marketing: research, creation, distribution, and …
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Welcome to the inaugural episode of our new series ‘Marketing the Game.’ In this episode, we delve into the captivating realm of sports marketing segmentation – a crucial cornerstone for optimizing ROI and achieving KPIs. Join us as we unravel the nuances between static and dynamic segments, spotlighting real-world scenarios where each strategy shi…
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In this episode of the Data Talks Sports CDP Crash Course Podcast, Karen Ramirez, the founder and skipper of Sporting Sheroes, takes the reins as our guest host. She delves into the captivating world of sports sponsorship, focusing on evolving partnerships for teams, clubs, and events. Karen explores the intricate relationship between sports and th…
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Join us in this podcast episode as Data Talks Head of Communication Lorraine Moalosi sits down with Chris Jonasson, the General Secretary of the Swedish Esports Federation. With unwavering dedication spanning a decade, Chris has been at the forefront of the movement to establish Esports as a legitimate sport in Sweden. We delve into the remarkable …
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With data's exponential growth and AI's rise, digitalization is transforming the sports industry. However, many sports organizations are slow to embrace these changes, which can create challenges in an increasingly competitive landscape. We explore the idea of leveraging data to enhance fan experiences, boost ticket sales, secure sponsorships, and …
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Join us for a special podcast episode featuring Data Talks founder and CEO Stefan Lavén and Lewes FC commercial manager Stef McLoughlin as they present an exciting technology and data showcase at Sports Pro Live at Kia Oval in London. Gain valuable insights on effectively leveraging supporter data, avoiding common pitfalls that most clubs face, and…
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FIFA Women´s World Cup 2023 is finally here! In this episode, the founder of Sporting Sheroes and our guest host Karen Ramirez highlight the commercial challenges and opportunities surrounding the event. She emphasizes the importance of securing sponsors aligned with the tournament’s values and relatability while cautioning against deals that go ag…
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Join us in this episode as we welcome Edem Spio, co-founder, co-host, and senior producer of the Africa Business of Sport podcast. With a strong background as a director at the Africa Sport Business Group and a strategic advisor at the Golden City Football Club in Johannesburg, South Africa, Edem is an expert in the business of sports. In this conv…
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This is a continuation of episode 76, and we are discussing strategic optimization of commercial activities throughout the sports club's annual cycle is necessary. By aligning all efforts with the different phases of the annual cycle, clubs can capitalize on opportunities and drive value creation. In episode 76, we discussed the different phases of…
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In this episode, Lorraine sits down with Emma Clark, a commercial manager and brand agent who took a leap of faith to pursue a career in football. Emma shares her journey from leaving her 10-year career in the travel industry to receiving a full scholarship at Liverpool University. We discuss her experiences in the sports industry, overcoming impos…
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Join our guest host Karen Ramirez for another episode of our podcast as she dives into the world of athlete sponsorship. In this episode, Karen, who is the founder of Sporting Sheroes, explores the idea that there is a sponsor for every athlete, regardless of their sport or level. She talks about the significance of sponsorship agreements, the impa…
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In this episode of Sports CDP Crash Course, Data Talks’ Head of Communications, Lorraine Moalosi, takes center stage as she moderates a panel discussion on the growth of women’s sports. Recorded live at SportPro Live at Kia Oval, London, on April 25th, this episode brings together influential voices from the industry to shed light on crucial topics…
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Transcript: In sports, success is achieved more than just on the field but also off the field. Therefore, strategic optimization of commercial activities throughout the sports club's annual cycle is necessary. By aligning all efforts with the different phases of the annual cycle, clubs can capitalize on opportunities and drive value creation. So in…
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Welcome to this week’s episode of our podcast, where we are thrilled to have Marisa Schlenker as our special guest. Marisa is a remarkable individual whose passion for community and its transformative power in the sports industry is truly inspiring. In this episode, we dive deep into Marisa’s journey and explore her unwavering dedication to fosteri…
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We are thrilled to welcome Karen Ramirez as our guest host for this week’s episode, marking the beginning of her monthly updates on current affairs in the sports industry. As the founder of Sporting Sheroes, Karen brings a wealth of knowledge and experience, particularly in sponsorship development for women in sports. In this episode, Karen shares …
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Last week we organised a LinkedIn Live event to mark the launch of your eagerly awaited book, “More supporters. Superior sales. Real revenue: 4 Fundamentals of selling tickets and merchandise. In case you missed it, we brought you this week´s special podcast episode, where you can listen to our Head of Communications and PR, Lorraine Moalosi, CEO a…
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Whatever campaigns you run and however way you run them, you always want them to perform well. So whether you are sending out an email campaign for your latest limited edition jersey release or sending an SMS campaign reminding your previous season holders to renew their season tickets for your current season, the hope is always that you will achie…
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In this week’s episode, Lorraine sits down with Karen Ramirez, founder of Sporting Sheroes, an organization that champions women in sports. Karen’s mission is to see more female athletes achieve their full potential, both on and off the pitch. Karen shares her journey of falling in love with sports and why she chose to work with a wide spectrum of …
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Clubs have many goals they need to achieve. Which is why it is important to have key performance indicators (KPIs). These let you know how you are performing against your goals. Are you reaching your goals, all the time or once in a while if at all? In episode 24 we discussed this very topic of KPI and we talked about what they are and why you need…
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Our next guest is the CEO of Women in Football UK, an organisation that empowers women, men and non-binary people in the football industry with the knowledge, expertise, and support to create a brighter, more diverse future within football. On top of that, Yvonne Harrison has served as director and advisor to many different organisations within the…
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In-house vs. outsourcing fan data analysis – are you currently at the crossroads of having to choose between the two? That is, whether your sports organization should collect and analyze fan data yourself (do it in-house) or you should outsource it (let an agency do the job). There are three main challenges that outsourcing fan data analysis can br…
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