Conversations about the art and science of building brand communities, hosted by community expert Clare Sutcliffe.
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Waze: The original crowdsourced roadmap community stays true to it’s roots with Community Manager Adrian Singer
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This week Clare chats to Adrian Singer Community Manager at Waze (at the time of recording - Adrian has since left Waze and relocated from tel Aviv to London). We talk about how a community can achieve a goal collectively and the joy of indulging in a niche interest like mapping your local area. Adrian managed a global community who created a huge …
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Salesforce: Trailblazing the way in community-product collaboration
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This week Clare talks to Christie Fidura Director Global Developer Programmes at Saleforce - thats right probably the most famous Software community ever built! Christie takes us through personas within the community, their focus on collaboration and customer enablement. Check out Trailblazers and say hi to Christie on Linkedin.…
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Substack: Storytelling is the ultimate community-building tool with Managing Editor, Hannah Ray
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This week, I had the pleasure of speaking to Hannah Ray, a seasoned community builder with an impressive background at The Guardian, Instagram, and Vogue. Currently the Managing Editor at Substack (a tool for publishing newsletters and podcasts), Hannah shared her passion for storytelling and its pivotal role in fostering communities for independen…
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Ambitious start-up marketers find their tribe at UP Club an ecosystem with community at it's heart - with Lottie Unwin Founder of UP World and Brand Hackers
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Clare talks to Lottie Unwin, founder and CEO of UP World and BrandHackers. We talk all about how and why she set up a community of start-up marketers and the business ecosystem that she's built around it. We chat about how community is the ultimate long game and how they deal with any concerns over revealing information with a professional communit…
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Community as a moat: EdTech unicorn Multiverse builds a 15,000 strong community of apprentices
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This week Clare talks to Naaman Brown, community manger at Multiverse an edtech unicorn founded by Euan Blair that up-skills people through apprenticeships. Naaman takes us through the way Multiverse views community as a moat, how it works and how they measure their success.بقلم Clare Sutcliffe
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Collective-ownership: the key to long-term loyalty. With Taavi Kotka CEO of Koos.io
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This week Clare chats to colleague and friend Taavi Kotka about collective-ownership models, the software Koos.io has created to make the process of generating ownership contracts quick, easy and risk free. Plus, why collective-ownership is the key to long-term loyalty and sustainable community-led growth strategy. This episode of Bunch is sponsore…
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Diversifying the dance floor with Beatport's Chief Community Officer, Sofia Ilyas
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This week, Clare talks to Sofia Ilyas Chief Community Officer at Beatport about her work bringing diversity to the world of dance music through the Beatport community. We talk about: How big companies can support community focussed organisations who are often exhausted to amplify their work. How interesting it is that a community of people so often…
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Super Hi nails peer support community for up-skilling designers and developers - With Max Pete Head of Community at Super Hi
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This week Clare chats to Max Pete, Head of Community at online code and design school Super Hi. They talk about finding and leveraging the most active members of your community to the benefit of the rest of your members, the dreaded platform switch and how with a little though you can surprise and delight your members too. This episode of Bunch is …
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A successful supplier community makes for successful customers - Ewa Magiera - Head of Community at freelance platform Yuno Juno
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This week on Bunch Podcast Clare chats to Ewa Magiera head of Community at freelance marketplace platform Yuno Juno. We talked about: How during tough economic times your community can be what sets you apart from your competitors as you strive to help your community succeed on your platform. Driving feature adoption , gathering feedback and how bui…
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Community-first telecoms - how giffgaff built a successful mobile phone company by putting their customers in control. Roxy Baciu Head of community at giffgaff
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This week Clare talks to Roxy Baciu Head of Commmunity at mobile telecoms company giffgaff who took the boldest possible approach to building their company by putting their customers in charge. Roxy tells us about how to channel the energy of your biggest critics, channeling your community values, leveraging your superfans and the vital importance …
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Investing in Companies with community at their core - Sarah Drinkwater Founder at Common Magic
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Clare talks to Sarah Drinkwater, founder and solo GP at Common Magic, a fund raised to invest in companies with communities at their core. Sarah shares how Founders can benefit from building community around their business at every stage from conception to scale, how a community can best serve companies with a tech product and some useful history o…
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Building a global community of super fans with Ben Lang - Head of Community @ Notion
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Clare chats to Ben Lang Head of Community Notion - a productivity app that have super-fans all over the word. Clare and Ben talk about how to channel the energy and enthusiasm of product-fans to create even more value for your business and how being creative with your community will help you stand out from the crowd. This episode of Bunch is sponso…
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Creating an army of volunteers changing the way the world views waste with Saasha Celestial-One - Olio Co-founder and COO
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Clare chats to Saasha Celestial-One, Co-founder and COO at Olio an app that helps people share food and other items with their community to save it going to waste. Check out Olio and join the revolution! olioapp.com/ Clare and Saasha talk about community building on every level from local to online, volunteer motivation, community-washing and opt i…
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Bunch host Clare Sutcliffe introduces Bunch podcast - get subscribing!بقلم Clare Sutcliffe
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