S2 E7: Refreshing the Evernote Brand

Taking Note: Conversations with Evernote

المحتوى المقدم من Evernote. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرةً بواسطة Evernote أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.

5+ y ago 28:49

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When? This feed was archived on July 11, 2018 01:01 (6y ago). Last successful fetch was on October 13, 2021 19:11 (2+ y ago)

Why? تلقيمة معطلة status. لم تتمكن خوادمنا من جلب تلقيمة بودكاست صحيحة لفترة طويلة.

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When Evernote decided to refresh its brand after 10 years, it was about more than tweaking the logo or adopting a new color scheme. It was about distilling the company’s essence, clarifying its purpose and point of view.

In this episode, Francie Strong and Jonathan Woytek walk us through why Evernote undertook this effort, what's changed and what hasn't, what it means for the company and its customers, and what other brands can learn from the experience.

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#Productivity #Business #Marketing #Evernote #Technology #Tech News #News