Simplicity VoIP Champions Growth Through Partnership, Texting Innovation, and AI at Crexendo UGM, Podcast

Telecom Reseller / Technology Reseller News

At the Crexendo UGM, Amy Humphreys, Chief Operating Officer at Simplicity VoIP, joined Doug Green, Publisher of Technology Reseller News, to discuss her company’s customer-first approach, its long-standing partnership with NetSapiens, and the innovations shaping its growth in UCaaS, texting, and AI. Founded in 2012 and headquartered in Virginia, Simplicity VoIP provides unified communications solutions to businesses of all sizes across the U.S., maintaining a fully onshore support team. Humphreys explained that after starting as a 3CX reseller, Simplicity sought more flexibility and scalability — a search that led them to NetSapiens in 2016. “NetSapiens is a true partner,” she said. “They’re constantly helping us future-proof our business by adding new functionality and third-party integrations like vFax, video, and texting.” Attending Crexendo UGM, Humphreys emphasized the importance of connecting with platform leadership and staying ahead of innovation. “We came to see what’s next — especially around AI, texting, and mobility,” she said. “It’s about understanding where the industry is heading so we can bring richer user experiences to our customers.” A highlight of the conversation was Simplicity’s success in text messaging solutions, including both native NetSapiens texting and large-scale bulk SMS through MessageMedia. “We have one client who started with 60,000 text messages a month,” Humphreys shared. “They’re now doing over half a million a month. Texting has exploded — even small use cases like group messaging for schools create real value.” Humphreys also outlined emerging AI opportunities in areas such as patient referral automation, where voicemail messages are transcribed and converted into digital documents for faster workflows. “That’s just the tip of the iceberg,” she said. Simplicity’s “super seller” model has further expanded its reach. This hybrid program allows VARs and MSPs to deliver UCaaS under their own brand without the heavy upfront investment of a platform purchase. “We give our partners full control of the customer domain — they build it, sell it, and support it,” Humphreys explained. “We handle the porting, billing, taxation, and compliance. It’s been a win-win, and we even have a case study showcasing the first super seller’s success.” Reflecting on her industry journey, Humphreys credited Technology Reseller News as a valuable learning tool early in her career. “Reading TR every day helped me understand the industry when I was new,” she said. “It’s still part of my daily routine.” To learn more about Simplicity VoIP’s UCaaS, texting, and partner programs, visit www.simplicityvoip.net.