How to Systematize Creativity (Without Killing It)

Small But Mighty Agency: Win clients and build better networks for marketing and consulting agencies

From one-off brand shoots to a seven-figure agency on a subscription model, here’s how it happened.

What if brand shoots weren’t just one-off projects, but the foundation of a scalable business model?

In this episode, you’ll hear how one agency transformed brand shoots into a subscription-based system and built a seven-figure agency along the way. By creating a model where clients receive fresh, strategic visuals quarter after quarter, anywhere in the world, they’ve proven that creativity and systems don’t just coexist they fuel each other.

We cover:

• Why clients are obsessed with visuals and how to deliver them at scale.
• The certification system that ensures every creative hire meets the mark.
• How quarterly campaigns reinvent the same offer for new results.
• The “Power Up” referral model that makes collaboration seamless.

This episode is a behind-the-scenes look at how to scale creativity without losing the magic—and why the right systems can unlock extraordinary growth.

Contact Lyrik:

-WorkPlay Branding Website: https://workplaybranding.com/

-WorkPlay Branding Instagram: https://www.instagram.com/workplaybranding/

-Lyrik on Instagram: https://www.instagram.com/lyrik.fryer/

-Lyrik on LinkedIn: https://www.linkedin.com/in/lyrikfryer/

Hey thanks for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep136

Podcast Edits by Lindsay Curtis