Category of One Sustainability Leadership with Don Golden

The Green Building Matters Podcast with Charlie Cichetti

Don is the founder of Just Capital Quotient, where his team is focused on driving sustainable transformations for businesses. While sustainability in residential and smaller-scale projects is important, Don's mission is to show how businesses can integrate green building principles to create healthier, more sustainable environments in larger-scale commercial developments.

His work goes beyond traditional green buildings, offering a holistic approach that blends sustainability with ethical and spiritual considerations, making it relevant for the business community.

Don's unique background as a consultant and theologian allows him to address sustainability from practical and values-driven perspectives. Don shares new insights into how commercial spaces—often overlooked in sustainability conversations—can be transformed to benefit not only the environment but also the people who work and operate in them. A dedicated online professional who began his career in the Internet space right out of college, never looking back. He loves everything about working online, from non-standard hours and unconventional workplaces to challenging projects and engaging people.

Over the years, his career has spanned various industries, but he found his true calling in research around 14 years ago. The dynamic, project-based nature of online research, with its short timelines and constant transitions to new challenges, perfectly matches his drive for variety.

Curiosity is a significant part of what fuels his passion. He’s constantly intrigued by unusual client requests—such as surveying one-armed yak farmers in Memphis—and loves figuring out how to meet client needs while winning their business. Despite the humor in these unconventional requests, he thrives on the challenge.

He is the co-author of Jesus Wants to Save Christians with Rob Bell. You may have seen him in Huffington Post, The New York Times, CNN, or NPR. In addition to his work with JCQ, he is the Chief Impact Officer at Threefold Private Equity.

Specialties: Online marketing, business development, online research, product development, MR panel management, sales, and sales team management.

Show Highlights

• The concept of 'intrinsic impact' in business.

• A multi-capitals framework that incorporates profit, people, place, and planet.

• The need for personal growth and engagement to drive sustainable change in their organizations.

• Innovative projects aimed at reducing costs and improving efficiency in traditional industries.

• Emphasizes the importance of the inner life of business leaders in driving change.

• Highlights challenges of introducing disruptive technology in static industries.

• 'Necessity of You' framework: wake up, grow up, and show up.

• Uncover the resistances people have to the disruptive technology.

“What I love to do is work with companies to help them find that category of one leadership where they become the most impactful and sustainable solution in their industry. That's what I love doing.”

The episode transcript here!

Show Resource and Information

• LinkedIn

• Zen and the Art of Saving the Planet

• Completing Capitalism

• JUST Capital

• Rock Art in Southern Africa

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