))
The Mysteries of Building a Self-Sustaining Marketing Strategy
Manage episode 365931963 series 3302265
المحتوى المقدم من Rocket Software. يتم تحميل جميع محتويات البودكاست بما في ذلك الحلقات والرسومات وأوصاف البودكاست وتقديمها مباشرة بواسطة Rocket Software أو شريك منصة البودكاست الخاص بهم. إذا كنت تعتقد أن شخصًا ما يستخدم عملك المحمي بحقوق الطبع والنشر دون إذنك، فيمكنك اتباع العملية الموضحة هنا https://ar.player.fm/legal.
In this week’s episode, Paul sits down with Derek Weeks for a conversation around community-led marketing. Derek shares why he believes it is so critical for businesses to implement community-led marketing initiatives and the data strategy behind this type of marketing. Derek is the author of the upcoming book Unfair Mindshare: A CMO’s Journey to Community-Led Marketing in a Product-Led World set to be released in Summer 2023. He is also an Executive Advisor at Unfair Mindshare where he advises companies on open source, cybersecurity and community-led marketing strategies. Follow Derek and Rocket Software on LinkedIn.
137 حلقات
مشاركة
