36 - The importance of finding someone to take a message to Garcia in your Small Business

Sun Tzu 4 Small Business | Strategy and Tactics, Technology and Leadership, Management and Marketing for Small Business Owners

This week we look at the Message from Garcia, an article written in 1899.

• What was the message?
• Who carried it?
• Why him?

Most importantly - how does this fit into your business?

Finding someone who can take a message to Garcia, or more than one will make your life, as a business owner, a whole lot easier.

We use the message to help us illustrate to our team what we are looking for. You can too.

Check out the show notes to download a copy of the essay.

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