Innovation & Marketing - The Essence of Modern Businesses.

QrisEbo Talks Africa (QETAFRICA)

According to an article on Harvard Business Review (hbr.org) by Denise Lee Yohn in the month of February 2019, titled "Why Great Innovation Needs Great Marketing", it read, innovation is a top priority for almost every organization but to achieve success through innovation, companies MUST put as much energy and investment into marketing new offerings as they do in generating them. Listen to the full episode and let me get your insights too. Thanks.